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PH I LCO Speaker
Establishing a New Standard of Tone RE-production
A wonderful Cone Speaker, compact in size, beautiful in design and appearance, and with a superb softness and richness of tone. The Philco Speaker gives perfect reproduction over the entire musical scale; a beautiful, pure treble; a rich, full bass. No smothering of tone; no distortion; no snarl or rattle at any point — even at fullest volume.
A direct comparison of the Philco Speaker with its best-known com| petitors is the most convincing of all tests. Such tonal depth, such /I uniform resonance, such true articulation, is new to radio.
at a price of *25^ to the public
When we first produced this really superior speaker there were those who said we should not put out such an ultra quality product at so low a price. The public, it was argued, might more or less judge performance by the price. But after many tests on many people we recognized that the superiority of this Philco Speaker was so obvious, even to the untrained ear, that the proof of excellence would be evident to everybody on first hearing.
Hence, the low $25.00 price simply cannot be used to prejudice the listener, but, instead, it will prove a tremendous factor in making the Philco Speaker the one great seller of the year. Because the Philco
Speaker positively out-performs other wellknown speakers for which the public is accustomed to pay $10 to $15 more.
Speakers, Too, in
COLOR
The superb Philco Speaker can be had in colors to match the twotoned Philco Radio Metal Cabinets. It follows the shades of these beautifully colored models — Labrador gray, Mandarin red, Nile green and rich furniture brown. Each bears, in its decorative design, the handiwork of the same celebrated designers. Thus the marvelous Philco Speaker may be had in colors to harmonize with the decorative plan of any home.
Console Grand Speaker
The very ultimate in speaker RE-production is attained in the Philco Console Grand Speaker Table, illustrated above. The specially designed tone chamber, which contains the speaker unit, gives amazing emphasis to the life-like quality of tone. A volume, a depth, a resonance which can be compared to nothing less than the actual performance before the microphone. Made of selected walnut panels with precise care and handsome finish. A beautiful piece of furniture to support any table model radio — and at a remarkably low price.
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From the standpoint of performance, there will be only one Philco -the best. Different models, yes -but only one chassis. So no matter what model a radio buyer may prefer, no matter what price he chooses to pay, he knows that he never gets less than the maximum of Philco performance. With equal quality in lower-priced cabinets, Philco (so everybody tells us) is bound to be the season's biggest seller.
A Firm Furniture Policy
Philco directors have determined upon a rigid furniture policy, namely — Me Philco radio will be sold only in Philco cabinets — and in no other way. Because Philco's cabinets are specially designed to bring out the best in the Philco Set. We are not interested in having the Philco offered in inferior cabinets at bargain prices. We say: "The quality of the Philco justifies the price and a Dealer is entitled to his legitimate profit."
Furthermore, every Philco Set and every Philco Cabinet will carry a serial number and the Philco protective seal, which will be plainly visible when the lid is open. Thus the public will know quickly and positively when they get a Philco Set in a genuine Philco Cabinet. And note this: The Philco will carry the factory guarantee only while contained in its original Philco cabinet. This fact and this guarantee will be advertised far and wide.
The most important object of Philco
— even more important than its own profit
— is the fullest co-operation this year and next year and for years afterward of those who take a Philco franchise. Therefore, Philco is determined to shape its policy so that right from the start every Philco Dealer gains a real net profit — money in the bank at the end of the season.
Protected Territory for Dealers
Important! We shall particularly guard the interests of Philco Dealers by giving them territorial protection. This means that we will have only a limited number of Philco Dealers within a given radius. The Philco offer is not for everybody. We are going to select our Dealers. To those Dealers we will give the utmost protection and co-operation.
We fully appreciate the fact that it is absolutely vital to everybody concerned that the Radio Dealer makes money — actual net bankable profit. We know that your success means our success, and our first and foremost purpose this year in putting Philco on the market is to see to it that our Dealers prosper, and that thereby we prosper also.
Trade-In Plan for Old Sets
The coming of the AC Electric light socket set has made over seven million (7,000,000) radio sets obsolete — out of date. This means millions of new prospects for Radio Dealers.
A Trade-In offer is now a mighty important part of every Radio Dealer's selling plan. A tremendous opportunity for profit! But unless Dealers follow an intelligent Trade-in policy there's as much opportunity for loss as there is for profit.
Under the plan of Trade-Ins which we have formulated for Philco Dealers, we propose to see to it that our Dealers do not throw away their profits on Trade-Ins! To cash in on this year's wonderful opportunity you positively need the right plan — a plan that makes money for you and leaves you your real net profit.
Financing Plan
All arrangements completed by Philco to afford Philco Dealers a very liberal and truly workable financing plan. Your installment paper is financed for you, so that you, Mr. Dealer, gel the cash and yet do not have to pay exhorbitant charges for financing. (This will be explained in our personal letter to those who seek a Philco agency.)
Trade Discounts
Special! The details of our Trade Discounts to Radio Dealers will be given only in personal letter from us to you or by personal call. Every Dealer answering this special announcement will receive the full information on the matter of discount.
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