The talking machine world (Jan-June 1928)

Advertising Campaign Blankets Nation National Magazines and Many Newspapers Philco will quickly put the-~news of its new "Neutrodyne-Plus" Radio Set before the entire American public with a gigantic advertising campaign. Double-page spreads in four colors and in two colors in the big National Magazines — The Saturday Evening Post, Liberty, Collier's, American Weekly, National Geographic, World's Work, Scribner's, Review of Reviews, Harper's, The Golden Book and the Atlantic Monthly — reaching twelve million ( 1 2,000,000) families and over fifty million (50,000,000) readers, each and every issue. Every Radio Dealer knows that Philco advertising brings the actual sales. When a Philco advertisement appears in a magazine or a newspaper the retail Dealer gets concrete results in sales and cash the next day and the days thereafter. That is why this gigantic National Magazine advertising campaign is of such vital interest to you. Tremendous Newspaper Advertising Hundreds of thousands of dollars— yes, as much as that will be spent in a single month in the big newspapers of all the important trading centers to bring the news of Philco's astounding new Radio Set before the entire radio public. And these big, national advertisements — week after week — will be advertisements that get the business — immediate sales for you and all other Philco Dealers. Every one of the many thousands of Philco advertisements — whether in the National Magazines or in the newspapers — will carry an inquiry coupon. This means that people in large numbers will not only call on the Philco Dealers throughout the United States, but inquiries — coupons and letters — in large numbers will also pour in by mail to our factory. These many thousands of inquiries will be turned over to the Dealers in the neighborhoods where they originate. Original Window Display Yes, entirely new and original and very attractive window and counter display material. This service also includes a complete assortment of advertisements in all sizes for the Dealer's own use in his local paper; also a complete series of letters and folders for direct mail and distribution to the store customer. Send Coup There Are Many Important Details that we have not yet told you about our splendid proposition for this season. We want to give you the complete story and we know that you surely want it. So merely sign your name and address and mail the coupon today. It may easily become the most important move you ever made. Nation-Wide Broadcasting of Famous Philco Hour Millions of people are listening in on the "Philco Hour" every Wednesday night at 9 o'clock. Eastern Standard Time. "Philco Mem'ries" Hour, producing the complete story and musical selections from the musical comedies and light operas of bygone days, is a feature that millions await with keen interest. The National Broadcasting Company reports having received more letters on the Philco Hour than on any other national feature. Philco will continue its national broadcasting every week without interruption throughout the year. The program will be heard from the following 36 stations: WJZ . WBZA WBZ WBAL WHAM KDKA WJR . WLW KYW . KSD WDAF WCCO WTMJ KOA WHAS WSM WMC WSB WBT New York . . Boston Springfield Baltimore Rochester Pittsburgh Detroit Cincinnati . . Chicago St. Louis Kansas City Minneapolis Milwaukee . . Denver Louisville Nashville Memphis . . Atlanta Charlotte WRC Washington WFAA Dallas-Ft. Worth KFVI . . . . Houston WOAL . San Antonio WOC . . Davenport WHO . . Des Moines WOW Omaha f Tulsa | Oklahoma City . . . Hartford . . Providence . . . Worcester Portland, Me. KPO-KGO San Francisco KGW . . Portland, Ore. KOMO-KFOA . Seattle KHQ .... Spokane KFI . . . Los Angeles KVOO WTIC WJAR WTAG WCSH Important! At the beginning and at the end of every program a suitable and proper selling announcement about the marvelous new Philco "Neutrodyne-Plus" Radio Set will be made. on S3-""* ad c 0mP 1 \\tve I 1 I I NOTE : If you're in Chicago during the Radio Trade Show, June 11 to 1 4, visit the Philco display in Booths 121 to 125. We Want You to Choose Radio Dealers will choose their proposition carefully this year. And we want only those who are business men enough to do this. Much will be claimed — and the man of judgment will take time to investigate every claim thoroughly. And Philco Will Choose Carefully The Philco offer is not for everybody. We are eager, of course, to get the best Dealers in every locality. The "best" does not necessarily mean the largest, but it does mean that the Philco franchise will be granted only to those Dealers (large and small) who will take a genuine interest in Philco, and who will take the fullest advantage of this wonderful "Neutrodyne-Plus" radio receiver. Of course, Mr. Dealer, we want you to investigate. But you must do so with the utmost promptness. You may be the very Dealer (large or small) whom we most desire to get in your locality. It would be your loss and our loss if you delay, and in the meantime we involve ourselves elsewhere so that it becomes too late to grant a Philco franchise to you. So do not delay sending this inquiry coupon. No obligation. Philadelphia Storage Battery Company Philadelphia, Pa.