The talking machine world (Jan-June 1928)

The Talking Machine World, New York, June, 1928 85 Automatic Phono. Shown in New York Electrically Controlled Instrument, Invented by M. L. Ord, of Denver, Marvel *of Mechanical Efficiency A new automatic phonograph, electrically controlled, was recently placed on display in New York by its inventor, M. L. Ord, of Denver, Col. This new product is said to eliminate all hand operation and automatically change a series of eighteen ten-inch or New Automatic Phonograph eighteen twelve-inch records as well as change a series of any mixed number of ten-inch and twelve-inch records. This new phonograph, according to Mr. Ord, will selectively turn over and play each side of. ten or twelve-inch records and will selectively repeat the first face of any ten or twelveinch record so that it can be heard for three or less times. It will selectively repeat the reverse face of any record three times or less, selectively pause three, six or ten minutes between the playing of the faces of records, and selectively pause three, six or ten minutes between individual records. It will selectively stop playing after any record and selectively stop playing after any face ot any record. The mechanism does not allow the records to come in contact with one another and handles any standard make of lateral type record. Any record can be taken out and replaced by another without disturbing the balance of the records in the file. A volume control is provided and a simple device permits remote control from any place in the room. Provision is made for a combination radio installation if desired, using the same power and speaker unit as the phonograph. Ortho-sonic Set Survives a Flood c Los Angeies, Cal., May 29. — The Southern California Music Co., 806 South Broadway, has at Ortho-sonic receiver in its window that was salvaged from the recent St. Francis Dam Flood caused by the breaking of the dam. This retailer took advantage of the opportunity by displaying a new Federal Ortho-sonic chassis with the shielding box removed, showing why this receiver after being buried in four feet of mud and water still performed. Harry Gage of Bardsdale district is the owner of this receiver. Shortly after returning to his home early in the evening of March 26 he heard a terrific sound and hurried to the door. There he saw death and destruction roaring down the valley toward him. Mr. Gage rushed back into his home, seized his wife and children and carried them to the upper floor, just as the wall of water struck. The house was swept from its foundations, and crashed against a huge tree, and there it held, as the flood swirled, battered and passed. The family was unharmed, the tree having served as an anchor of safety. On the following day Mr. and Mrs. Gage were able to salvage some of their belongings, and out of four feet of silt they dug up their Federal Radio receiver, pictured herewith. It did not occur to him that this mud saturated receiver would operate, so he returned it to the dealer, who, however, was more curious than Mr. Gage, immediately hooking it up and much to his surprise it operated as good as it did originally. It was necessary to scrape the mud off the dial in order to turn it. The fact that this receiver withstood such treatment and lived to continue to give the performance for which it was designed is nothing short of phenomenal. Durability of the entire Federal line is one of its outstanding qualities. Complete shielding, all-metal construction, enameled wire and enclosed condensers result in this durability. $t^?'¥''St'V"V'W'*V"V'V,\r'\*"*s"^"\*>* Plans to Feature the Grebe Line of Radio Detroit Electric Co. Has Remodeled Store — Special Booths for Display of Grebe Synchrophase Line of Radio Sets The Detroit Electric Co., 107 East Jefferson avenue, Detroit, Mich., has completely remodeled its store so that at the present time, and with the new layout, two demonstration booths, ten by fifteen feet, are available. In these booths that company announces that it will display the new Grebe Synchrophase A-C Six and other Grebe products which they are featuring. Attractive settings of Grebe Synchrophase receivers and Grebe speakers will be effected by means of multi-colored drapes and announcement cards. In addition to the products of A. H. Grebe & Co., the Detroit Electric Co. will also display large photographs of the Grebe factory, which is located at Richmond Hill, Long Island. At Right Is Radio "Survivor" of Flood tracted a great number of people to its store by displaying and operating a model E10 Federal Dubilier Issues Interesting Articles The musical appeal of radio is emphasized in a technical article written by the engineering staff of the Dubilier Condenser Corp., New York City, upon the subject of "Tuning the Audio Transformers to Please Musical Tastes." "There never will be a universally ideal amplifier or loud speaker, because all ears and musical tastes do not run alike," the article states. "Some prefer an accentuated sharpness or crisp reproduction, others prefer a mellow, deep rendition. Others strive for a happy medium. Fortunately, however, it is possible, with the aid of small, inexpensive micadons or mica condensers, to obtain almost any musical quality from the usual radio set." The article then continues to set forth technically how the various tones may be accomplished. Bush & Lane Pioneers A-C Radio ANNOUNCE Their New MODEL 2 Self-Contained 7 TUBE RADIO Bush & Lane Model 2 7-Tube Receiver RETAIL PRICE $110 Comparison and Tesi Will Prove It Best PIONEER EXPERIENCE — assures the value of Bush & Lane A-C Sets SUPERIOR RADIO PERFORMANCE — the year round DISTANCE, SELECTIVITY, TONAL BEAUTY — assured SERVICE NECESSITY — practically eliminated PERFECTED TO THE LIMIT OF HUMAN SKILL FULLY GUARANTEED ALL MAKE FOR SUPREME QUALITY — reasonably priced See and Hear the New Bush & Lane Radio Receivers and New Cecilian Speaker at the R. M. A. TRADE SHOW HOTEL STEVENS, CHICAGO June 11-15 Exhibits 131-132 Demonstration Rooms 1005-1006 BUSH & LANE Industries Holland, Michigan Write for\complete dealer's franchise, and for information on our several console models. ''WWV'V'V'VV'V'VV'V'V'V'V