The talking machine world (Jan-June 1928)

96 The Talking Machine World, New York, June, 1928 The Surest Shipping Protection for Fine Finishes ATLAS Plywood Packing Cases are your best insurance against the ruinous mars and scratches that render beautifully finished radios and phonographs unfit for immediate customer display at the receiving end. Jobbers and retailers are seldom equipped for expensive touching-up processes or complete refinishing of marked-up cabinets. It is little wonder then that they welcome shipments in Atlas Cases — cases that not only protect the finishes but assure the safety of intricate working parts of the machines. Atlas Packing Cases are a genuine economy for both shipper and receiver. CARRY THE WEIGHT ~ Sfl VE FREIGHT ATLAS PLYWOOD CORPORATION Park Square Building, Boston, Mass. New York Office : 90 West Broadway Chicago Office : 649 McCormick Building 1885 Bremer-Tully Moving to Larger Building Two Acres of Floor Space Will Be Devoted to Making of Counterphase Radio — Plan to Increase the Business Over 300 Per Cent This Year Chicago, III., June 4. — Two acres of floor space will be devoted to the manufacture of Counterphase radio products in the new quarters of the New Home of the Bremer-Tully Bremer-Tully Mfg. Co., at 656-662 Washington boulevard, this city. The move from the for-, mer location on Canal street, where the company has been so long established, is the first step in a plan to enlarge business at least 300 per cent this year. The Bremer-Tully organization is one of the pioneers in the radio industry. It began with the advent of broadcasting although both John C. Tully, president, and Dr. Harry A. Bremer, vice-president and chief engineer, have been in close contact with radio developments for the past twenty-five years. The company originally made parts and later developed circuits and kits, thus furnishing a foundation upon which a sound and profitable set manufacturing business has been built. Bremer-Tully entered the set manufacturing business four years ago and is now an exclusive manufacturer of receiving sets, speakers and phonograph combinations, the line for the coming season ranging from $100 to $1,000, with an assortment that permits of a distributor handling the line exclusively. Sixty-six distributors in the United States whose capital rating is over $400,000 each handle the Bremer-Tully line and the concern claims the distinction of never having lost a set distributor, having maintained its reputation of making only the highest quality products. The company is licensed under the patents of the General Electric Co., Westinghouse, American Telephone & Telegraph Co. and Radio Corp. of America, besides holding numerous patents on circuits and parts and having valuable connections on phonograph combinations and speaker devices. BremerTully was one of the first to secure a cross-licensing a rrangement with the United States Navy under the foreign patents which the Navy controls. Mr. Tully is one of the original organizers of the Radio Manufacturers' Association and served as a director in the early days of the organization. He also was chairman for two years of the Mfg. Co. important RMA Committee of advertising and publications. There are several thousand authorized franchised Bremer-Tully dealers at the present time. A recent report stated that the number of dealers has increased over three times since regular shipments of AC sets started in October. New Distributors for Zenith Named COTTON FLOCKS Air floated, all injurious foreign matter eliminated for Record and Radio Mannfactnring THE PECKHAM MFG. CO. 2Z^^Tl Chicago, III., June 5. — The Zenith Radio Corp., manufacturer of Zenith radio receivers, recently announced the appointment of two new distributors in the Middle West territory. They are W. M. Dutton & Sons Co., with headquarters at Hastings, Neb., and Lindeman-Hoffer, Inc., with home office in Kansas City, Mo. The Dutton organization will cover the entire State of Nebraska, seventeen counties in western Iowa, thirteen counties in northern Kansas and three counties in the northwest part of Missouri. A branch office of the company is located at Omaha, which is devoted exclusively to radio. Lindeman-Hoffer, Inc., covers Kansas and western Missouri. Both Mr. Lindeman and Mr. Hoffer have a wide following among music dealers in that territory. Facts and Figures on Sparton Radio Ads Tremendous Volume of Advertising on Sparton Radio Illustrated by Array of Figures — 115 Newspapers Used Jackson, Mich., June 6.— Some interesting figures which stress the tremendous volume of Sparton radio advertising were recently compiled by the publicity department of the SparksWithington Co., of this city, maker of Sparton radio receivers. The statement reads: "Persons who are accustomed to thinking of advertising as an intangible something, costing much money and delivering certain results that are hard to measure, may have their ideas changed by the following figures. "During the seasonsx of 1927-28, Sparton radio was advertised with extreme success in 115 metropolitan papers and national magazines. "Imagine the task of passing a handbill to every man, woman and child in the United States. Imagine, then, covering the same territory again and repeating the process. Then cross into Canada and supply every man, woman and child there, and think of having several million bills left. This will give an idea of the number of Sparton ads printed in nine months. There were 278,000,000 of them. "If these advertisements were all combined into one and that one were a single column wide, that single column would be so long that the Twentieth Century Limited would require more than four months to go from one end to the other. Further, if the papers and magazines containing Sparton radio ads during these nine months were stacked one on top of the other and placed on a street corner to sell, the stack would be over five hundred miles high. "If a small town newspaper were to undertake to print these ads, one at a time, on a flat-bed press making 1200 impressions an hour, and worked eight hours a day — seven days a week — the task would be completed by the grandson of the man who started the job, more than seventy years later. "The paper alone, occupied by these ads, weighed in the neighborhood of two million pounds, and an entire freight train would be required to carry it. "There is nothing intangible about these figures. The publishing houses which received the Sparton advertising dollars handled these millions of tons of paper; printed these hundreds of millions impressions, and then distributed the Sparton ads to the readers. "And these figures cover Sparton radio only." The Kaufman-Leonard Co., Shelton, Wash., reports that it has secured good business for the new Victor Orthophonic Automatic instrument from restaurants in town.