The talking machine world (Jan-June 1928)

102 The Talking Machine World, New York, June, 1928 National Carbon Co., Inc., to Enter Radio Receiving Set Field Manufacturer of Eveready Batteries Will Produce AC and Battery Operated Sets — Will Be Offered to the Public in Fall Under Trade Name "Eveready" The National Carbon Co., Inc., manufacturer of Eveready batteries, has announced a decision to enter the radio receiving set field with a line of both AC and battery operated sets, beginning with the Fall radio buying season. The announcement was made in the following statement signed by W. J. Knapp, president: "The National Carbon Co. has decided to enter the radio receiving set field. Both AC batteryless receiving sets and battery operated sets will be marketed by this company under the trade name of Eveready. The decision to produce the sets has been arrived at as a result of considerable research and experimentation, as this company, with its great responsibility to the trade and the public, did not feel that it could conscientiously enter this new market until a receiving set of wholly desirable standards had been developed. "We make this announcement at this time to dispel various rumors which are prevalent as we do not wish to contribute in any way 1o a situation which might be calculated to disturb the radio trade. Models of the sets will be offered to the public in the Fall. Details of the technical aspects of these receivers will be made public in a few weeks. It is but right to say that we have carefully considered every phase of the radio industry at this time, and believe that there is ample room for vol ume sales of both a strictly modern AC set and a battery operated set based on a power consumption principle which should mark an innovation in that side of the industry." In addition to its leadership in the radio battery, flashlight and carbon products fields, the company is also a pioneer in broadcast entertainment, being the sponsor of the Eveready Hour, which is broadcast weekly over a national network. Its sales organization is said to be in contact with more than sixty thousand dealers and its intimate association with the jobbing and distribution systems of the country has resulted in a wide trade acceptance for its products. The company recently introduced a new anti-freeze preparation for automobiles. Entrance of the National Carbon Co. into the radio receiver business brings into that field of radio activities an organization of sufficient scope in resources, sales personnel and administrative abilities to mark it as a factor of major importance. At the outset of the original boom in radio the company assumed leadership in the selling of radio A, B and C dry cell batteries. It developed the Layerbilt B battery, constructed in layers instead of cylindrical cells, and is now marketing two types of Layerbilts, one for heavy duty and one for light duty. Demand for Portables Features Month in Cincinnati Trade Area New Victor Portable 2-55 Proving a Sensation — Brunswick Symphony Recordings Featured at Biddle Shop — New Starr Electric Pick-up Gets Fine Reception Cincinnati, 0., June 4. — Dealers in talking machines state that sales have been at a very good level the past four weeks. At this time all lines are moving in a satisfactory way and there is an exceptionally good demand for portable talking machines. The latest sensation here in the talking machine line is the new 2-55 portable Victor, which is now being distributed in this territory by the Ohio Talking Machine Co. "It has an Orthophonic sound box and its reproduction is unexcelled," explained C. H. North, vicepresident of the Ohio Co. "At present the demand for this instrument is greater than the supply, but we will have a larger stock soon." At the Baldwin Victrola Shop it was reported by Miss Nan Tighe, manager, that the new Victor bookcase model has been moving in a fine way and that there is a splendid demand for portables at this time. At the Biddle Brunswick Shop the Brunswick Symphony recordings are being featured and these are attracting a great many discriminating lovers of music. "The d emand for portables is very large and these instruments have become an important trade feature," said M. W. Fantle, head of the M. W. Fantle Co. E. J. Liebman, Fantle field man, who has just returned from a trip through central Ohio, reports that business is improving in all parts of his territory. At the store of the Starr Piano Co. it was reported by G. E. Hunt, retail manager, that the new Starr Electric Pick-up talking machine has met with a fine reception. This is now offered in the Style 34 case, but other models will be put out from time to time. Charles J. Meinberg, local manager, has just returned from a visit to the Starr factories in Richmond. At the Abbott Store, Seventh and Elm, it was reported that they have been having a fine demand for Radiola No. 18, and that the Pal and Artone portable instruments have been moving briskly. E. B. Daulton, manager of the Cincinnati branch of the Brunswick-Balke-Collender Co., spent the past week in Louisville, looking after business affairs in general. Dr. Stanley Marie, CeCo Chief Chemist Addition to Organization of Providence Firm Widely Experienced Providence, R. I., June 1— Ernest Kauer, chief engineer of the CeCo Mfg. Co., this city, announced the appointment of Dr. Stanley Marie as chief chemist of the CeCo organization. Dr. Marie has published about 100 technical papers. He has taught science and radio in Boston English High School, is a member of the American Chemical Society, American Association for Advancement of Science, American Society for Testing Materials and the American Electro Chemical Society. He also has had considerable experience as a radio amateur, his license being 11C and 10F. He was at one time chief chemist of the Acme Smelting Co., and consulting chemist for a good many organizations, among them being the U. S. Smelting & Refining Co., Columbia Lacquer & Paint Co., and others. Dr. Marie was educated at Wentworth Institute, Franklin Union, and Harvard, receiving his Ph.D. Fada Plans for Show Week In addition to the permanent Fada exhibit at 2619 South Michigan avenue, Chicago, Fada Radio is showing the complete line both at the Blackstone Hotel and the Hotel Stevens during the Radio Trade Show. The Fada receivers will be demonstrated at the Blackstone. A banquet to distributors and special jobber meetings are also planned by F. A. D. Andrea, Inc., for show week. New Federal Products Buffalo, N. Y., June 4. — For the past month it has been rumored that the Federal Radio Corp., of this city, is preparing to announce an entirely new line which will be shown at the RMA trade show in Chicago next week. Ask for a copy of catalog illustrating and describing motors with 1, 2, 3 and 4 springs, playing 2 to 10 records with one winding. Exclusive Features which will increase the sales value of your phonographs are incorporated in the superior line of KRASCO silent MOTORS Phonograph Motor Co. Elkhart, Indiana, U.S.A. Krasco