The talking machine world (Jan-June 1928)

106 The Talking Machine World, New York, June, 1928 Canadian Victor Branch Managers Hold Convention in Montreal Executives and Sales Staffs of Victor Talking Machine Co. and Associated "His Master's Voice" Companies Hold Three-Day Gathering at Mount Royal Hotel Montreal, Canada, May 23. — The Victor Talking Machine Co. and the associated "His Master's Voice" companies wound up the threeday convention of their branch managers and sales staff at a dinner tonight in the Mount Royal Hotel, which has been the headquarters for the conference since Monday. The speakers at the dinner were B. M. Berliner, president, and Col. H. J. Trihey, one of the directors. Tours of inspection of the factory and new models and round-table discussions formed the order of the day on Monday. This was followed by an address by H. E. Walker, secretary-treasurer. In the evening a theatre party was held after dinner at the hotel. Yesterday morning discussions continued on the previous day's findings. Miss Mabel Rich, who was in charge of the educational department, addressed the large delegation at the hotel on "Educational Work in the Schools." The speaker threw much light on some of the puzzling problems concerned with musical education of the child, both at home and at school. J. H. Big Five Men Added to Jensen Sales Force Four to Call on Jobbers, Other One to Call on Manufacturers — New Jobbers Appointed in Important Districts Five appointments to the sales force of the Jensen Radio Mfg. Co.— -Chicago, —III., andOakland, Cal., have been made by Thomas A. White, general sales manager. Four of the men have been assigned definite territory and will devote the greater part of their time to the jobbing trade, while the fifth will call on manufacturers. J. W. Sands, with headquarters at Dayton, O., will contact the wholesale trade in Ohio, Michigan, Indiana, Kentucky and West Virginia. Mr. Sands was with the Magnavox Co. gar, sales manager of western territories, and J. Dumouchel, manager of eastern territories, addressed the gathering at luncheon on "Sales Promotion" and "Orthophonies." Half an hour was set aside immediately after both addresses for the propounding and answering of questions and this proved one of the most instructive features of the convention. J. W. Barnes, assistant sales manager, gave an address on "Radio Conditions," in which he outlined the company's radio policy and pointed out that everyone could face the future with a deep feeling of satisfaction so far as handling a set worthy of the name of Victor was concerned. He said that when the quality of the new receiver becomes generally known sales will automatically increase. Other talks were given by Edgar G. Hermann on "Advertising;" L. W. Jones, on '"Dealer Advertising;" G. J. White, on "Service Repairs;" H. C. Darnall, on "Factory Production;" R. Weese on "Electrolas," and A. H. Joseph and Miss O'Brien on "The Record Situation." at the same time Mr. White was with that organization. Prior to this recent appointment he was with the Splitdorf sales department. The New York City territory, in addition to the States of Pennsylvania, Delaware, New Jersey, Maryland and Washington, D. C., has been assigned to James A. Kennedy, who will make his headquarters in New York. L. R. Hadin, prior to his appointment, was associated with Jack D. Underhill, manufacturer's agent for the Fansteel Co. Mr. Hadin, with headquarters in Schenectady, will travel upper New York State and the entire New England States. In the Northwest territory, consisting of Wisconsin, Minnesota, Iowa, Nebraska, North and South Dakota, W. V. Crowley will be the Jensen sales representative. Mr. Crowley will make his headquarters at Chicago, where he was formerly connected with Charles H. Freshman, Inc. For Talking Machines It's only first-quality felt, properly and particularly made, that keeps on the job longer . . . that always proves most economical in the final test. You can look to American Felt Company's Felts for these "built-in" qualities — and get them! For American Felt Company's Felts are made by an organization as particular as its most exacting customers— an organization backed by many years of sound experience in advising talking machine manufacturers ... in recommending the grade of felt best suited to each requirement. Our customers profit by all this. Write us for quotations. AMERICAN FELT COMPANY 211 Congress St, Boston 114 £. 13th St., New York City 325 So. Market Street, Chicago C. F. Crane, who up to the time he joined the Jensen organization was assistant sales manager of the Briggs & Stratton Co., Milwaukee, will call on manufacturers. Mr. Crane will also travel out of the Chicago office. According to Mr. White, excellent progress is being made in the building up of the sales and production personnel. The Jensen company's activities will be centered and directed from the new factory and offices established in Chicago. Distributing connections in the jobbing trade are also being closed rapidly. Among those closed recently are K. W. Radio N ew York; Wholesale Radio Equipment Co., New York and Newark; Lewis Radio, jobbers, Philadelphia; Detroit Electric Co., Detroit; Harry Alter Co., Chicago; and the BenwoodLinze Co., of St. Louis, Mo. Sonora Dealer on the Air With Music Troup Bros., of Harrisburg, Pa., Sponsor Daily Hour of Music Over Station WMBS— Wide Interest Developed Troup Bros., Sonora dealers of Harrisburg, Pa., have instituted their own hour of broadcast entertainment over station WMBS of Harrisburg, and are on the air every evening from 6 to 7 o'clock Eastern Standard time. This broadcast has created great interest, and the results, say both Messrs. L. A. and A. C. Troup, are eminently satisfactory. The sales have increased and inquiries in the form of "fan mail" have been received from as far west as the Pacific Coast and as far south as Florida. The entertainment is broadcast from radio studios which are located on the fifth floor of the Troup Building. Mr. Doyle, manager for the Sonora dealers, is in charge of announcements. Sonora phonographs are used in broadcasting. The Troup brothers own their own store, a modern six-story building, devoted exclusively to their musical merchandise. The fifth floor is devoted entirely to radio. Mr. Doyle says that the record and roll business has increased 600 per cent since the inauguration of the nightly broadcast program. The success of this business is indicative of what aggressive and progressive business methods can accomplish in the retail field. Splitdorf Radios Shown at Conclave Radio Line Included in Exhibit Held in Atlantic City Atlantic City, N. J., June 1.— The SplitdorfBethleh em Electric Co., Newark, N. J., had an exhibit occupying 1140 square feet at the Convention of the National Electric Light Association, which was held in this city recently. Eight booths were necessary to house the exhibits of this company. The Splitdorf Radio Corp., a subsidiary company of the Splitdorf-Bethlehem Electrical Co., exhibited radio receivers in a variety of types ranging from the simple table models to fine art furniture models housing all-electric sets. "Beauty in Radio" was the theme of the exhibit and cabinets arranged to convey the idea were shown. The SplitdorfConetone was also exhibited. Outing Portables in Favor The New York Album & Card Co., New York City, which is now manufacturing the Outing portable phonograph, reports great interest manifested by the trade in the new line of this long known portable. Max Willinger, president of the company, has been engaged in the appointment of jobbers for the Outing and states that a number of distributors have already taken on the line.