The talking machine world (Jan-June 1928)

134 The Talking Machine World, New York, June, 1928 Freed-Eisemann Line ^'New Crosley Line Raytheon Tube Exhibited to Trade Shown in New York Standard Package Distributors From All Sections of Country Entertained at the Famous Westchester Lodge — New Line Exhibited Twentieth Century Radio Corp., Metropolitan Crosley-Amrad Distributor Sponsors Demonstration to Dealers Raytheon Manufacturing Co. Packing Type BH Rectifying Tubes in New Display Cartons Holding Four Tubes Each Cambridge, Mass., June 2. — The Raytheon Mfg. Co. of this city has just announced, starting with June 1st, that all of its Type BH rectifying tubes will be sold in attractive new display cartons holding four tubes each. This carton is especially designed to remind the "B" New Raytheon Counter Display eliminator owner that the eliminator tubes need replacing to get the most in volume and distance out of the set. More than 100 different brands of eliminators which were designed especially to take the Raytheon BH are listed on the rear of the carton in order that the dealer will have a guide to go by in making each sale. There are millions of "B" eliminators in use which were designed to take the Raytheon BH tube and these tubes will be replaced. Raytheon plans an intensive advertising campaign built around this new package to make it easier for Raytheon dealers to get their share of this business. "Pal Always Leads" Chosen as a Slogan The new monthly house organ of the Plaza Music Co., New York City, the first issue of which appeared last month without a name, has now been invested with a particularly appropriate title, "Sound Facts." This name was suggested to the Plaza Music Co. by Arthur Kahn of the Haynes-Griffin Co., forty-one West Forty-third street, New York City. The Plaza Music Co. rewarded Mr. Kahn with a check for $25. Several hundred suggestions for a name were received by the Plaza Co., and among them was included a suggestion which, while not particularly appropriate for the name of the house organ, provided an excellent slogan for use in the advertising of the Plaza Music Co. The slogan was "Pal Always Leads." It will be noticed that this slogan has already been made use of in the advertisement of the Plaza Co. appearing elsewhere in this issue. The author of this suggestion is Joseph Bloomfield of the retail warerooms of Charles Bloomfield of 114 East Fourteenth street, who also was presented with a check for $25. The new publication has already grown. The second issue is sixteen pages in size and contains a wealth of merchandising information, including an interesting article contributed by H. Germain, head of the Plaza organization. The Plaza Music Co. is not confining the circulation of this publication to Plaza dealers alone, but is sending it 'to all interested. The William L. Nutting, Inc., music store of Nashua, N. H., has acquired space adjoining its present warerooms, making it one of the largest music establishments in the State. The Freed-Eisemann 1928-29 radio line was exhibited in unusually attractive surroundings during the week of May 21, when distributors from all sections of the United States were the guests of officials of the Freed-Eisemann Freed-Eisemann Distributors Radio Corp. at Briarcliff Lodge, in the Westchester County hills near New York City. The Freed-Eisemann line was on display in the Casino. "I believe this is the first time in the history of radio," stated Arthur A. Trostler, "that sets have been shown in a society setting, but radio has advanced to that stage because artistic appearance is now as important as sensitivity, selectivity and tonal quality." The visitors were entertained by Alex Eisemann, chairman of the board; Joseph D. R. Freed, president; Arthur A. Trostler, assistant to the chairman, and Arthur Freed, vice-president. The guests were invited in groups, each group spending two days at Briarcliff. Smokers and dinners were features of the week and many enthusiastic expressions of opinion were heard from the visiting distributors. Mr. Eisemann stated that advance sales totaled more than double the advance orders in any previous year and present indications point to a most successful year of business for the corporation. The new line of Crosley radio receivers were shown to metropolitan dealers at the Hotel Pennsylvania, New York City, on Monday and Tuesday, May 28 and 29, under the sponsorship of the Twentieth Century Radio Corp., Brooklyn, N. Y., exclusive metropolitan Crosley-Amrad distributing organization. The chief feature of the new line, according to L. H. Mingins, president of the Twentieth Century organization, who, with his entire sales staff was in attendance at the showing, is the quality of reproduction. Among the models at Briarcliff shown were the Gembox six-tube AC table model, the Showbox eight-tube AC table model, the Bandbox, Jr., the Bandbox six-tube battery operated set, the Dynacone, a Crosley dynamic speaker, the Showbox eight-tube DC operated set, the Musicone speaker and the new Dynacone in consolette cabinets in a variety of models. Several models of receivers were shown in peacock blue and red cases. As the Crosley Corp. does not manufacture sets built in cabinets, a number of specially made Showers Bros, cabinets were exhibited, as were tables made for Crosley sets. H. C. Abbott, Jr., sales manager of the Crosley Radio Corp., was in attendance at the exhibit. In an adjoining room the Amrad Symphonic series of electric receivers were shown. They included the Concerto in a cabinet of American and Oriental walnut with a satinwood border, the Opera in a cabinet of French renaissance design and containing the Amrad combination radio receiver and electric phonograph, the Sonata in a Louis XVI console cabinet, and the Console. All of the models are eight-tube sets and each cabinet has a dynamic built-in speaker. Announcing our appointment as metropolitan district distributors for Grigsby-Grunow Co., Chicago, Illinois manufacturers of MAJESTIC All-Electric Radio We will thoroughly cover Greater New York, Westchester County, Brooklyn, Long Island and Staten Island STERLING RADIO & ELECTRIC CO. 27 Warren St. New York City Phone. Barclay 8783