The talking machine world (Jan-June 1928)

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144 . The Talking Machine World, New York, June, 1928 THE TRADE IN PHILADELPHIA AND LOCALITY — ( Continued from page 142) latest improvements and clear receptive qualities of these radios. Others from the sales staff who assisted in the demonstration were J. W. Ea.gen, Jack Eiler, A. W. Stephens, E. G. Boland and C. W. Taylor, of the local territory. The hospitality of the Penn Co. was extended to the visiting dealers at the luncheons and dinners held during the two days' convention. President Thomas W. Barnhill, of the company, spent Decoration Day with his daughter in Harrisburg, Pa. Tie-up With Moving Picture Helpfulness in the way of tie-ups will be freely extended to the dealers by the Philadelphia Victor Distributors, Inc., during the appearance here this month of the moving picture "Ramona," made famous through the literary classic of Helen Hunt Jackson, which will be shown at the Aldine Theatre for four weeks, beginning June 4. Besides the co-operative advertisement in the daily newspapers there will be placed in the hands of the dealers autographed recordings of the artist, Dolores Del Rio, along with those of Paul Whiteman and Gene Austin. These autographed recordings will be given with the first ten purchases of the Del Rio records, while an autographed photo for window display will be presented to retailers who feature this tie-up. Race record dealers will be featured in the co-operative ad of Gene Austin in the Philadelphia Tribune. In addition, there will be at the disposition of the dealers tied in with this exclusively arranged exploitation stunt of the firm, a special poster featuring the Del Rio records to accompany the window photograph. There are to be especially arranged window displays of the Del Rio records, Whiteman and Austin recordings in the department stores during the advertising stunt, and on the stage of the Aldine during the "Ramona" showing there will be concerts on the Victrola with the three records of Del Rio featured to the accompaniment of the Aldine Pit Orchestra. A Victrola also will be placed in the lobby, where continuous concerts will be played daily with these records. "Ramona" records will be shown in the street car displays and public buses. Another big stunt is the city-wide advertising to be effected through a continuous round of the central city of the Stanley Limited Miniature Train, bearing an Orthophonic playing the Paul Whiteman records, while the campaign is under way. Those associated with the staff of the Phila delphia Victor Distributors, Inc., who were instrumental in arranging this big exploitation program are Manager Raymond J. Boldt, of the record department; Miss I. N. Groell, Edward Marker, George Jeffers, Frank Hovey, Albert Hughes and Harold Cregar and the Victor Talking Machine Co. E. S. Germain in Brunswick Post . With the transfer of Manager George A Lyons, of the Panatrope Division of the Brunswick-Balke-Collender Co., Philadelphia branch, to the branch management at Buffalo, N. Y., the Quaker City headquarters have been placed under Ma.nager E. S. Germain, previously associated with the Cleveland offices as its manager. Other changes effected were the resignation of Hobart A. Hawley and the assignment of his duties to Theodore Fairchild, who will conduct the record sales promotion, as head of that department; Mary J. Ga.vaghan, who has been connected with the telephone service, is now order clerk in the record department. Other personnel reorganization was effected in the transfer of Jack Leland from the Baltimore office to the duties of traveler for coal regions as Panatrope representative, succeeding .W. T. Wilson, who has severed his connection with the company. Under the newly reorganized Panatrope Division, Manager Germain has promoted a revived program for the promotion of sales of the Brunswick, and will have as his capable assistant, William K. Walbis, who recently joined the staff in the capacity of aid to former Manager Lyons. Enters Retail Business Following his resignation from the staff of the Brunswick Panatrope Division, Philadelphia branch, Hobart A. Hawley has joined his brother, Oliver Hawley, in the formation of the firm of Hawley Bros., with store in Williamsport, Pa., for the sale of a general line of musical merchandise and talking machines. The brothers have secured an attractive store at 216 West Fourth street, in the Pennsylvania city, and will feature the Panatrope along with records and other trade wares. Now a Victor Traveler James Robinson, who has until recent weeks been associated with the Philadelphia Victor Distributors, Inc., is now connected with the Victor Talking Machine Co., covering the State of Florida as traveling representative. Louis Buehn's Mother Passes Away Trade condolence is being extended to President Louis Buehn, of the Philadelphia Victor Distributors, Inc., upon the death of his mother, Mrs. Christina Buehn, whose passing took place in late May. Mrs. Buehn was stricken suddenly on the day following the celebration of her eighty-second birthday, her death, due to the infirmities of her advanced age, being unexpected. H. Miller in New Post Howard Miller is now managing the business of Joseph Heims, Inc., 3800 North Broad street, having succeeded Greer Means, whose duties he assumes in conducting the store for the Heims {Continued on page 146) Distributors for Eastern Fenna.and Southern New Jersey KOLSTER "GROW WITH US" is our slogan, and it expresses two things: -l That our business is developed on the seeds of CONFIDENCE, planted by selling RELIABLE merchandise of nationally recognized manufacturers ; and by giving our dealers a Service that leaves nothing to be desired. r\ That Trilling & Montague's dealers subscribe to the same business principles in their relationship with their customers in order to "grow with us." TRILLING & MONTAGUE WHOLESALE RADIO MERCHANDISERS N.W. Cor. 7th and Arch Streets *§rCti)l6ifjiUs" PHILADELPHIA, PA.