The talking machine world (Jan-June 1928)

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The Talking Machine World, New York, June, 1928 153 Changes Firm's Name to Kieselhorst Co. Herbert H. Frost Tells Music Merchants of Radio's Appeal Recently Nominated President of RMA, in Address Before National Association, Touches Upon Improvements — Chaos in Industry Is History Speaking before the National Association of Music Merchants at the 27th Annual Convention at the Hotel Commodore, New York, on June 5, Major Herbert H. Frost, recently nominated president of the Radio Manufacturers' Association, said in part as follows: "The radio receiving set, now as easily operated as a phonograph and as free from need of attention, is an ideal musical instrument for the music dealer to offer to his customers. In addition, the public has become not only educated to the value of radio in the home, but it wants the latest model with the most modern improvements. So the number of sales is increasing, with the purchase by those who have no set added to the sales of those who want the latest, and the music merchant is ideally equipped to make the most of this thriving business. "The simplified tuning, the elimination of batteries and the improvements in mechanical design and sturdy construction, make it as convenient to carry a stock of radio receivers as of phonographs. The music dealer has a business well established in his town, he is organized to sell on time payments, and he has a staff of salesmen who are accustomed to selling high-grade instruments. Good management is the answer to many of the radio dealers' problems, and the music merchant, with years of experience behind him, has a decided advantage there. Some of the biggest music stores in America are among the best radio outlets in the industry. "The music dealer is well protected in his franchise by the leading manufacturers. The early chaotic conditions of the market are now practically gone. It has settled down to a fewleaders, who are responsible and dependable organizations. "The seasonal character that lias marked the industry is rapidly disappearing with the improvements now to be found in receiving sets and with the unusual broadcast features in the Summer which the public does not want to miss. This Summer, for instance, the national political conventions will be broadcast and most of the country will gather around radio sets to listen. The leading regular features on radio programs are now being continued throughout the Summer, and as a result reports were heard from dealers last Summer that their business continued to thrive through the warm weather. "The music dealer is a natural outlet for radio receivers because they are now recognized as musical instruments electrically operated and he can sell them on a basis of tone quality and name value, as he sells other highgrade instruments. A service department is his only change in handling radio, and his work along that line has been greatly lessened and simplified by modern construction methods being used in leading radio factories. Sets are now being built so that the occasional replacement of a tube is the only service required in most cases. "Radio has attained that place in merchandising where the public is so educated in the use of the article that they have opinions of their own and certain sets have certain reputations which do not always agree with the glowing terms used in the advertisements. This is the time when the name of a recognized, responsible company and the name of a proved radio set are valuable trade-getters in the windows of such well-established merchants as music dealers who have sold high-grade instruments for years and have a reputation of good standing themselves. "If music dealers will investigate the reputations of the most prominent radio <sets on the market, and the records of the manufacturers as to past accomplishments and financial backing, they are sure to choose a line of radio receivers which they will be proud to recommend as they now endorse their stock of pianos, and they will find at the end of the year that their caution was profitable to them." Taylor C. White has assumed the management of the Fitzgerald Music Co. store at Glendale, Cal., succeeding Mr. Sawhill, who has been transferred to the company's Los Angeles establishment. E. A. Kieselhorst, President of the Company, Feels That New Name Is More Appropriate Because of Lines Carried St. Louis, Mo., June 5. — The Kieselhorst Piano Co. has made application to the Secretary of State of Missouri to change the corporate title of the company to the Kieselhorst Co., the officers and directors of the company to remain as before. In announcing the change of name E. A. Kieselhorst, president of the company, said: "Inasmuch as our corporate powers are very broad, and as we are selling at retail or wholesale, or both, a diversified line of musical merchandise, including pianos, phonographs, radios, player rolls, records, cabinets, movie cameras, etc., we feel that the new corporate title of the Kieselhorst Co. will be more apropos." WHY OTTAWA? Because your customers demand tone — volume — range — beauty of design. You can more than meet that demand with Model 55 OTTAWA SPEAKER The latest addition to the OTTAWA Line — AND you won't have to wait for deliveries. We are ready now ! EYE VALUE Model 55 matches more radio receivers in finish and reproducing characteristics than any other speaker on the market. Finished in genuine natural grain butt walnut or beautiful Adam brown mahogany, dull rubbed finish. EAR VALUE Volume control by mechanical or electrical devices has proved unsatisfactory on many receivers due to loss of tone quality by reducing volume. Tone modulation by use of doors is undeniably the superior method of sustaining tone quality at a whisper. Model 55. Ottawa Speaker, Colonial Design. Price $35 YOU ARE WELCOME IN OUR ROOMS 1604A-5A-6A-7A-8A RADIO TRADE SHOW — HOTEL STEVENS Height 26/2" Length 321/," Depth 13 " Legs detachable at lower shelf, making small, compact container possible. Shipping weight, 41 pounds. Most useful speaker table ever designed. To be used as extra speaker, end-table, bookrack, reading table or for any table model radio Model 340. Ottawa Speaker Table. Walnut or Mahogany. Price, $35 The Most Remarkable Radio Table Value on the Market! Manufactured by Ottawa Furniture Company HOLLAND CHICAGO 30 W. Walton Place CHATTANOOGA 615 Broad St. SANFORD BROTHERS National Sales Representatives Ann Arbor, Michigan General Sales Office Radio Division MICHIGAN SEATTLE American Bank Bldg. SAN FBANCISCO 311 Minna St.