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The Talking Machine World, New York, June, 1928
165
Irving Sarnoff Heads Distributing Firm
Sterling Radio & Electric Co. Formed to Distribute Majestic and Other Radio Lines in Metropolitan Territory
Irving Sarnoff, one of the best-known executives in the music-radio industry in the Eastern district, has announced the formation of the Sterling Radio & Electric Co., with headquarters at 27 Warren street, New York City. This new company, of which Mr. Sarnoff is president, will distribute Majestic all-electric radios and other well-known lines of radio accessories and cabinets in Greater New York, Brook
lyn, Long Island, Staten Island and Westchester County. Plans are being made to cover this territory intensively with a staff of sales representatives.
The Sterling Radio & Electric Co. will maintain a completely equipped showroom and service department at the New York City address, and will make deliveries not only from stock on hand in their own building but also from a warehouse in Brooklyn, thus insuring prompt and efficient service to all dealers.
Mr. Sarnoff's past experience fits him particularly well for the post of chief executive officer of this new distributing firm. He was associated with Stanley & Patterson, New York, one of the largest distributing houses in the East, for many years as manager of the radio division, enjoying intimate contact with dealers
in the metropolitan district. Mr. Sarnoff states that the policy of his new firm will be to render the same high type of service and cooperation with dealers that they have become accustomed to in his previous connection.
Ends Wholesale Outlets
Cambridge, Mass., June 1. — The General Radio Co., of this city, will discontinue all of its distribution outlets on July 1. It is announced that this change has been brought about not through failure of this method of distribution, but rather due to a change in the product manufactured, as the major part of its output is now in laboratory apparatus and a different plan of distribution is essential.
TRADE MAKK REGISTERED
BRANCH OFFICES
NEW YORK OFFICE No. 80 Maiden lane Rulofson and Sayer Eastern Representatives
C. L. Strey,
General Sales Representative Wabash, Indiana.
New England States :
G. E. Young and Company,
Lebanon, N. H.
Studley Box and Lumber Co. Rochester, N. H.
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Space 1 29, R M A Trade Show, Hotel Stevens, June 11-15
THE NORTHWESTERN COOPERAGE &. LUMBER COMPANY, GLADSTONE, MICH.