The talking machine world (Jan-June 1928)

LMNffi^ORlMUSI Sheet Music Dealers Convene in New York City on June 11 Fifteenth Annual Convention of the National Association of Sheet Music Dealers Will Be Held at Hotel McAlpin on June 11 and 13 — Topics to Be Discussed The fifteenth annual convention of the National Association of Sheet Music Dealers is being held at the Hotel McAlpin, New York City, June 11 and 13, as this issue of The World goes to press. A number of important mat This year's meeting will be an important one. Every retail sheet music concern, whether a member of the Association or not, is urged to send a representative to the annual convention and receive its benefits." Some of the subjects scheduled for discussion are the following: 1. Co-operation between retailers and publishers. 2. Newspaper reviews of new music and the inserting of retail advertisements in conjunction with the same. 3. Public school music. The securing and maintaining by retailers of a contact with this increasing market. 4. Chain store and mail-order competition. 5. Catalogs: the need of bringing these up to date. Co-operation with the U. S. Copyright Office towards making available complete lists cf new publications. 6. Music sent on consignment to teachers and schools. 7. Disposal of overstock through announcements in the trade press. 8. The penalizing of retailers by publishers on small quantity orders. 9. The using of sheet music as a bait by concerns outside of the sheet music trade. 10. Sales promotional work. The co-ordinating of effort towards increasing the demand for music publications. A resolution is being drafted by Joseph M. Priaulx, of C. H. Ditson & Co., New York, to be presented at the convention, that the leading newspapers of the country be asked to review newly published music in their feature columns just as they now review books. "Interest in music has increased so amazingly in this country," said Mr. Priaulx in an exclusive interview in the New York Times of Sunday, April 8, "that discussion by the newspapers of newly composed music would be welcomed by many people. The 22,000 music dealers in the country, the thousands of music teachers, the hundreds of thousands of music students, as well as the countless lovers of music, would take great interest in weekly newspaper accounts of newly composed music, as well as news of books about music. "Books about music are reviewed to some extent already," Mr. Priaulx stated, "but not with the regularity and completeness which music lovers would like." The discussion on this subject should prove most interesting. Will Exploit Catalog of Semi-Classic Music Thomas J. Donlan ters are scheduled for discussion and the meetings are expected to be exceptionally well attended. The convention will open with singing by the assembled dealers, following which the program will start with a tribute to the late Raymond W. Heffelfinger, founder and first secretary of the Association. The keynote of this year's convention is cooperation. To quote the printed announcement of the secretary, Thomas J. Donlan: "Need of teamwork in the music trade is constantly becoming more urgent. The general public interest in music is increasing rapidly.' Music is coming into its own as an educational factor. It is being adopted more and more as an adjunct to commercial, industrial and community life. The nation-wide musical activities of the past few years are an indication of the tremendous progress that is being made in music. De Sylva, Brown & Henderson, Inc., Announce Formation of New Department With Leo Edwards in Charge Announcement is made by De Sylva, Brown & Henderson, Inc., New York City, of the formation of a new department to be devoted exclusively to the exploitation of a high-class catalog. Leo Edwards, for years identified with the Schuberts, is in charge of this department. He also handles all details in connection with stage presentations of the firm's popular catalog. At the present time Edwards is concentrating on the exploitation of three songs of which the firm expects great things. These are: "Angela Mia" (My Angel), the Erno RapeeLew Pollack song which is the musical theme lor "Street Angel," the Fox super-film, now on view on Broadway; "Mammy Is Gone," a very powerful song by B. G. De Sylva, Lew Brown and Ray Henderson. This song is one of the most human compositions in some time. The third song in the group is "High Water," a very unique composition by Marsh McCurdy, with lyric by J. Keirn Brennan. This song is distinctive in that it portrays the wailing of one who has felt the significance of Nature's handiwork. Singers who prefer songs of a higher class have found the above-mentioned compositions a great asset to their programs. By way of further mention, De Sylva, Brown & Henderson, Inc., also announce that they have acquired a few compositions by America's foremost composers of standard and semiclassic music, Charles Wakefield Cadman, Oley Speaks (writer of "On the Road to Mandalay") and Frederick Martens. Announcement will be made in the near future of the first compositions from these writers to be released by De Sylva, Brown & Henderson, Inc. The installation of a complete sheet music department by Maison Blanche, New Orleans, La., was recently announced. Miss Irene Seigel is in charge of the new department, which is located in the music salon on the fourth floor. 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