The talking machine world (Jan-June 1928)

(World o) Music) The Talking Machine World, New York, June, 1928 E. B. Marks Music Co. to Issue Folios Will Issue Collections of Various Categories of Music — Work Already Started on Seven of the Series Ceding finally to the demands of hundreds of dealers who have requested many of its well-known standard numbers in folio form, the Edward B. Marks Music Co. has decided to issue collections of various of the different categories of music in its catalog of nearly 11,000 copyrights. Work has already started on seven of these folios, including an old-timer collection for piano and voice that will assuredly be very different and much more complete than most of those ever put on the market. As publishers of "Hot Time in the Old Town," "Ida, Sweet as Apple Cider," "My Gal Sal," "Under the Bamboo Tree" and a score of others equally well beloved, the Marks Co. has come to be regarded as a headquarters for the best of th'e songs of the earlier day. The firm was established in 1894 and since that time has absorbed catalogs of songs written and published even before that time. The result is an old-timer collection that is almost unparalleled, say Marks officials. As an example of the care taken by the Marks executives in choosing the very best numbers for these collections, the second folio, a march book, might be taken. Three of the "higher-ups" in. the organization spent the better part of two days going over the best marches in the entire catalog. More than sixty marches were played over and considered from every possible angle. Finally fourteen of the very best were selected, including some in 2/4 time, some in 4/4 and some in 6/8 rhythm, that, popular in the days of "Handicap" and "Honeymoon," have made a great comeback since "Valencia" showed the younger generation what could be done with the novel tempo. Such composers as Paul Lincke and George Rosey are represented by some of the best marches these great musicians ever wrote. The five other folios definitely chosen are Filmusic Collections of Tangos, Marches, Paul Lincke pieces, Intermezzos and one-steps. The Marks collection of tangos, recently augmented by the attractive "Ladron," is too widely known to be mentioned, and the Lincke anthology, headed by such masterpieces of light classical music as "Glow Worm," "Spring, Beautiful Spring," and "Fireflies," is one for which the demand has been most insistent. Announcements regarding the date of publication of these folios will be made soon. Standing: Lew Brown, B. G. De Sylva, Ray Henderson Sitting: Robert Crawford METEORIC CAREER! SIXTEEN months ago ... a new music publishing firm began the career which destiny had carved out for it. A destiny that was to be spectacularly successful. Less than a year and one-half ago Bud De Sylva, Lew Brown and Ray Henderson, three of America's most successful song writers, joined forces with Robert Crawford, an executive with a record of striking accomplishments. A quartet of young men . . . progressive . . . alive and alert to new ideas and new conditions in the popular music industry. Right from the start the firm launched a hit . . .followed by a score of others, including "AMONG MY SOUVENIRS," "IT ALL DEPENDS ON YOU," "BROKEN HEARTED," "SO BLUE," "TOGETHER," the hits from the music production "Good News," and many others which were the biggest song successes of the year. Today De Sylva, Brown & Henderson, Inc., is right up in the vanguard of popular music circles. A firm with a record of unusual accomplishments and a future that promises even more. To those who have helped us in the past to attain these achievements we express our sincere appreciation. For the future — we invite every dealer and jobber to co-operate with us. We have a catalogue of hits now riding, and many embryonic ones under way, which will help you to sell more sheet music. Special Notice ! We Are the Publishers of the New "George White Scandals of 1928" Ready June 15th De Sylva, Brown & Henderson, Inc. ROBERT CRAWFORD, President IAS 7th Avenue New York City