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Talking Pictures
The first night both theatres would be packed, but on the second night only the theatre having the film with the real Chaplin would attract a crowd. Its neighbor, showing the film of a man looking like Chaplin but without his genius and creative ability, would be empty. Starring, therefore, is merely an expression to indicate supreme attraction values.
A star in films can be young and beautiful, or old and wrinkled. A star can be a young child, or an animal. A star, once developed, once proven by the crowds attending pictures in which he or she appears, becomes a very valuable asset. Companies have indicated their opinion of such asset values by insuring individual stars for one million dollars or more.
Stars in the entertainment field are not an original development of pictures. In the Roman arena there were star gladiators. During the Middle Ages, there were star minstrels, traveling from castle to castle. There are star bullfighters and star ball players. And the stage has had such stars for hundreds of years.
No producer, then, needs coaching in the value of stars. There was a time when producers attempted to "star" directors and writers. But great as are the contributions of these technicians to each film, their appeal to the public is not a fraction of that possessed by players.
The business of finding stars and developing them has become a semiscience. Once ambitious youngsters and older actois flocked to Hollywood. Now they stay at home, knowing that a nation-wide "scout" system makes certain that any success they achieve in an amateur stage
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