Talking pictures : how they are made, how to appreciate them (c. 1937)

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History of Motion Pictures Edison, Biograph, Vitagraph, Lubin, Selig, Essanay, Pathe, and Mclies companies, pooled their patents and claims to special rights in the Motion Picture Patents Company. The General Film Company became the distributing arm for the members of the basic company. The most powerful single concern the motion picture has known had been born. The motion picture took enormous strides forward on the impetus of two events which gave it extraor- dinary publicity. Edison would not hurry. His Kineto- scope was too late for the World's Fair. But on No- vember 3, 1899 Biograph filmed the Jeffries-Sharkey fight, and in 1906 motion pictures of the San Francisco earthquake riveted more attention than all the dancing and "chase" and scenic pictures which had been pro- duced. But several independent producers resented the ef- forts of the General Film Company to control their destinies. Included in this fighting group were such pioneers of the film of today as Carl Laemmle, Jesse Lasky, Adolph Zukor, Cecil B. DeMille, and Samuel Goldwyn. Had a struggle not been necessary, it is possible that a number of cinematic advances might have been many years delayed. Struggle made keener the minds of ambitious men. And eventually these leaders soared above the General Film Company, which has long since been forgotten. A familiar form of early picture theatre was a rail- road coach into which audiences were lured under promises of "A Trip to China." The name of the de- vice was "Hale's Tours." [17]