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Social Influences
Some years ago Greta Garbo appeared in a picture called Love. At that time no woman would have thought of wearing a hat which completely concealed her hair. Garbo wore such a hat. This was the forerunner of the close-fitting hat vogue which still exists in a modified form.
And then there was the puffed sleeve vogue. Before these sleeves became popular, style experts literally hooted at Adrian, noted designer. Two years previously, he had predicted that soon every woman in x\merica would be wearing this type of sleeve. In the Plaza Hotel in New York he told this to the editor of a great fashion magazine. This editor returned to her office and wrote sarcastically of the "impudent pretensions" of studio gowTn designers.
A year later Adrian returned to New York. In the meantime, Joan Crawford had appeared in Letty Lynto?2, wearing puffed sleeves. Adrian took the same hotel suite he had previously occupied, and asked the editor who had once scoffed at his ideas to come to see him. When she arrived he led her to a window, and asked her to count the number of puffed sleeves she saw below on Fifth Avenue. The editor was sporting enough to give him a correct count of forty-nine.
The evidence is too great for anyone to doubt that pictures have a definite effect on the feminine fashions of the world.
Adrian says, "Personally I feel that this is an excellent trend. There is a certain amount of fashion consciousness born in every woman but often she is puzzled as to what to do about it. There are so many paths
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