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Social Influences
with having brought about the Renaissance line, with high waists, puffed sleeves, beaded fabrics, and coats that swing from the shoulder to the floor.
But the visible influence of the motion picture is not at all limited to dress. Its effect on interior decoration and architecture has also been extensive.
Years ago a government commercial representative told the author the following incident. It is a tale about the ruler of a remote Himalaya mountain state who once came to Delhi, India. There he saw his first motion picture in which was shown a typical American home. The Asiatic ruler understood but little of the action, but one thing did strike his attention. He was fascinated by a scene in which a man was shown reading a book under a bridge lamp. He returned to his mountains. A few months later an order from him for a bridge lamp was brought to Delhi by a pack train, the members of which had dared death to come through the snow-piled, wintry mountain passes.
When it was explained that the lamp was powered by electricity, which was not available in his province, the ruler ordered a portable generating set. This generator and lamp were laboriously carted back through the snows to the castle of the ruler, located three miles above sea level. Both of these objects were unknown to the ruler before he had seen a motion picture. The communicative value of the film has farreaching implications.
The cry sometimes heard from foreign countries that "American movies are Americanizing our people" is perhaps the greatest proof of the effect of the motion
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