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Social Influences
in properly made motion pictures. A prospective home owner who sees a photoplay has a variety of examples, chosen by highly paid experts, which may influence his own selections.
In one picture, the setting consisted of a very lovely modified English style farmhouse. Six interior rooms were presented. The front exterior was shown and a quarter-acre of gardens. In one corner of the garden was a doll's house large enough for small children to enter. The studio which made this picture received nearly one hundred requests for the plans of the doll house, and the plans of the main home were solicited by the president of one of the largest automobile manufacturing companies in America. He reproduced this house to scale as a lodge on his eastern country estate.
There may be questions of controversy about the relative values of stories offered in motion picture form. Previously we have suggested that the photoplay, a commercial product, offered to a mass audience, the individual tastes of which are not always of the highest, has done a commendable job of ordering its own house. Even if ways are found to advance the present methods of story regulation, it is doubtful if all can be pleased. There will always be persons who will not agree with some of the plot presentations in film theatres.
But on the question of motion picture influence on manners and customs, one finds few if any dissenting voices. Great architects, great gown designers, and great interior decorators are highly sensitive artists. They seek even in a comparatively trivial story to make sure
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