Talking pictures : how they are made, how to appreciate them (c. 1937)

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The Road Ahead fessions, and vocations have lavished upon their separate contributions. We have seen specially qualified artisans take these individual tiles and by a distinctive technique merge workmanship of many hands into a composite. This composite has been so deftly accomplished that the casual visitor to a photoplay theatre is not aware of separate tiles, but only the final whole. Armed with your new knowledge, your future appreciation of a photoplay will no longer be either casual or incomplete. Fine photoplays will have a thousand new values for you. A good picture will cease to be just "a good show." You will see beyond it to thousands of trained hands and into a myriad of clever minds. "At long last" you will be able, truly and accurately, to judge the greatness of a great film; the mediocrity of a poor one. Photoplay "appreciation" by these criteria gives new power and scope to the imagination. It opens a great new pulse-stirring vista of a screen of the future whose achievements will dwarf any we have known to this day. And with these words the destiny of the screen is left in your hands. [29.]