Talking Screen (Jan-Aug 1930)

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Gloria, who has long represented the ultimate in cosmopolitan luxury and charm, takes a firm stand for simplicity and sincerity, her formula for a distinctive personality. amorouv^j . uloria Gloria Swahson, personification of charm^ tells just what charm is WHAT is charm? Is it the fleeting, elusive something which is included in the make-up of the chosen and omitted from that of others? Is it something xo be cultivated by long and laborious study ? Gloria Swanson says it is not. "Charm? It is siacerity/' It is as simple as that to her. "How can a woman be charming, loaded down with false gestures and affectations? The modern girl has thrown off pompadour rats and dress pads. Why should she carry a load of excess affeaation? I hate it. I fly from it. Say what you think, be what you are, and you are charming. There you have it." To me, Gloria Swanson had always epitomized the two most important characteristics of femininity: smartness and charm. It was admittedly a personal question, but I wanted to know what she had to say about it. I asked her what, in her opinion, constituted true smartness. 54 HAGAR WILDE "Wouldn't you say simplicity?" she asked. "I would. Dress the personality . . . keep something of it in the wardrobe, little personal, distinctive touches; simplicity and freshness." She added the four necessary attributes to charm and smartness on me fingers of one hand, folding them down as she went. "Sincerity, simplicity, distinction and freshness," she said. '"Show me a girl with these, and I show you smartness and charm." She put her hand up and pushed a lock of hair back under her hat. "Did I tell you why I'm wearing my hat?" she asked, smiling. "It's because I hadn't time to wash the cinders from my hair. It was a dusty trip." She had just arrived from Hollywood. "There are so ma?jy things to attend to. . . ." Rather than have anyone see her with dusty hair, she wears her hat. Always at her best, careful of every detail of her