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6 A Report to Educators IV. The report of the director of the survey should review present selling and distribution methods and should make recommendations as to how textbook publishers might contribute toward more effective and less expensive selling procedures. 1. Is it essential that a separate selling force be set up for the promotion of films for school use? 2. Are films at present purchased without demonstrations? 3. Can films be sold on the basis of descriptive literature, film strips, and approval loans? 4. What is required in the way of printed material, manuals, etc., to supplement classroom films? 5. Who are the key persons in school systems for the actual pur chase of films? Or for their rental? Or for the building of film libraries? V. The director of the survey may recommend for or against the creation of an organization for the production of educational motion pictures and, in any event, will supply several budgets which would apply to such an organization if set up. These budgets should in clude production costs, administrative and selling expenses, and estimated sales. These considerations should presumably provide answers to the following questions: 1. What would be required in the way of personnel for a producing and distributing film organization? 2. At what prices could films and film strips sell? 3. What is a reasonable expectation of sale for any one classroom film in terms of number of prints? 4. What specific program of film production, including specific films and the fields in which they should be produced, would be desirable? 5. At what rate should a possible production organization attempt to produce and market films? 6. For each of the budgets proposed, what would be a conserva tive estimate as to operating figures over a period of five years? Ten years? VI. The survey may be conducted in such a manner as to enable participating publishers to determine how effectively they can work together on a film project. This would give them the actual experience of working with producers, script writers, and subject-matter spe cialists.