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THE FOCAL ENCYCLOPEDIA
OF PHOTOGRAPHY
2,400 articles: I J million words 1,936 pages, 450 photographs, 1,750 diagrams
Revised Edition
The set of two volumes Price £10 10s.
THE FOCAL ENCYCLOPEDIA will do the job of a whole library. These two volumes hold the right answers to any question on photography — ready for prompt reference. They contain more information than many books put together. Much of it could not easily be found elsewhere. A great deal of it has never been published before.
THE FOCAL ENCYCLOPEDIA covers completely the vast technology of photography and follows up all its uses for picture making. It defines terms, identifies personalities and quotes rules. It recalls past developments and records the present state of progress all over the world. It sums up scientific theory and instructs in up-to-date practice. It presents all the facts that matter, explains "why" and shows "how". It hands out advice based on first hand knowledge, expert skill and reliable authority.
THE FOCAL ENCYCLOPEDIA is specially written in plain, readable and commonsense English. It was carefully planned and set out in alphabetical order for easy reference. You will be able to find, instantly master and put to good use, all the information you need from whatever angle you look for it.
THE FOCAL ENCYCLOPEDIA is the only work of its kind in the world. A unique, up-to-date and universal source of photographic knowledge and an unfailing tool of practical help to any photographer, student of photography, professional and amateur, advanced and beginner alike.
THE FOCAL ENCYCLOPEDIA can take the place of a photographic library; and no library is complete without it.
See it at your bookseller's or photographic dealer's or write for full prospectus
to Focal Press
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