Technique of the photoplay (1916)

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CHAPTER XXVII 107 sufficient. Roses for Rosie is more a play on words than an effort to be alliterative. Henry's Horrid Honeymoon very clearly is an effort to get three words commencing with the same letter, for horrid is here used in an improper sense. 10. Not all fluent titles are alliterative and some are more pleasing to the ear than the alliterative style. A fluent title is one that comes easily from the tongue. "As Twilight Falls" is more fluent than "As Dark Draws Down," because "dark" is a harsh word and also because the accent is a succession of descents where the former gives an alternation of the rising and falling accent. Generally an even distribution of rising and falling accent is the best. "He Fought for His Country" is hardly fluent. "On War's Grim Fields," to the contrary, falls smoothly; more smoothly than "On Battle's Grim Fields," for here the accent does not lie as evenly. If you have studied rhetoric you are familiar with these facts. If you have not made this study, any book or chapter dealing with the writing of poetry will suffice or you can look it up in the encyclopedia. If you do not care to go to this trouble, then pronounce your leaders aloud and see how they sound or get some friend to read them to you. You will soon learn to select the ones that sound the best. 11. Trite titles should be avoided. Into this class fall such as "The Greater Love," "And a Little Child Shall Lead Them," " 'Til Death Doth Part," "At the Eleventh Hour," and similar often used titles. You would do well to avoid any of the old titles whether they have been used much or not. Avoid, too, timeworn parts of titles such as "The Return of ," "The Reformation of ," or "The Downfall of ," as well as their inversions, "John Smith's Re- turn," "James Jones' Reformation," or "Henry Brown's Downfall." 12. In the same classification are "A Mother's Sacrifice," "For Her Sake," or his or for the sake of the girl or the child or his mother or father or sister or brother or any other relation by blood or marriage tie or mere acquaintance. They have all been done and generally more than once. 13. "The Story of " and "The History of " suggest biography and not interest. Also they suggest a woeful lack of com- mon sense and imagination. 14. Titles beginning with the articles, "A," "An" and "The" are taboo by many companies, partly because they aid laziness and partly because they are not suggestive. They can be eliminated. They should be. A title beginning with "The" is seldom as attractive as one that does not. The reason for this is that a smart title is unusual. An ar- ticle leads to the usual. "The Dancer" or "The Turkish Dancer" does not have the punch of Walter Mair's "Little Egypt Malone." To the articles add also "in," "when," "by," and "for." Fully eighty per- cent of the uninteresting titles will be found to lie in one of the above classes. 15. Such a sweeping disqualification may seem greatly to limit the list of available titles, but it does not. It merely requires the stu-