Technique of the photoplay (1916)

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CHAPTER XXVIII 109 trade papers, not to paraphrase or copy, but to keep in touch with ideas. You may even use the idea machine already spoken of. Now and then a good title can be gained from this where a story may not immediately suggest itself. (2.XXIII:28) (6.XXIII:28 XLVIII:9) (lO.XXXVII :34) (16. LIII:8) (18.LXVIII:28) (19.XXIII :28). I CHAPTER XXVIII THE SYNOPSIS IF the title is tlie first chance at the Editor, the synopsis is your second and last chance. Your photoplay does not sell on its mer- its as a script of action, but on the title and synopsis. If these please, the action is read with a view to purchase. If you cannot get interest with the synopsis, the action will not be read. 2. This may, and probably does, seem unfair to the writer who knows only one side of the business. It may seem idiotic to ask for scripts and then refuse to read them and to let a good plot of action go by because the synopsis does not please, but the practice has good reason. It so seldom happens that the untrained novice can write a good script that it is accepted as fact that if the synopsis does not show merit, the script of action will not. There may be exceptions, but the writer has never met any nor does he know of anyone who has. If a person is not enough of a writer to be able to show in the synopsis that his story has good points, it is almost impossible that the story should show merit in action. 3. It is a confusing business where everything but the story seems to be considered in the purchase of a story, yet no more so than the fancy grocery trade where goods are bought on label and packing rath- er than by sample. Your title is your brand name, the synopsis the descriptive label and the preparation of the script the packing. The Editor is more cautious than the grocery buyer in that, if the label and package please, he opens the package and examines the contents be- fore purchase. Your aim should be to interest him to the point where he will make this examination. 4. When you take up a daily paper you do not start with the first column of the first page and read straight through to the last column of the back page. There will be much in the paper that does not in- terest you. You know that the matters of the greatest importance are put on the front page. You look the front page over first. You do not read the items but the headlines to get information as to the char- acter of a paragraph. If the headline engages your interest, then you read the smaller type for the full details. If you are not particularly interested, you pass on to the next item with such information about