Technique of the photoplay (1916)

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CHAPTER XXXVI 159 On screen- -Two column newspaper heading. Third National Closes Doors Following Sensational Run Bank Examiner Belding Declares Institution Insolvent Officials, denying reports of mismanagement, state that the bank will pay depositors in full within three years. Meeting of stockholders this morning. Yesterday's sensation in finan- cial circles was the run on the Third National Bank that resulted in the appearance of Bank Ex- aminer Belding on the scene. denied emphatically that there was any foundation for these reports and declared that suits for crimi- libel would be brought could the source of these reports be learned. In setting all this type it will not be expected that all will be read, but since the timing of the insert gives sufficient footage (time) for the slow readers to get the sense of the main facts, the rest is given that the rapid reader may keep on until the insert is replaced by action. There must be the suggestion of a complete clipping and not merely the essential line. Since this is a two column story, parts of the top of the first and second columns are given. If the script clearly shows that only the fact that the bank has closed its doors is required to be con- veyed to the spectator, not more than ten feet will be allowed, but the entire frame must be filled with proper text. 20. Lesser items may be shown, with a one or two line head or merely a paragraph from the body of the article or a paragraph in a column of paragraphs. Anything that can be printed in a paper can be shown on the screen, but the text must be prepared in newspaper style. 21. Books can also be shown, either titles or selections from the pages of a real or imaginary book. If you want to show the cover of an imaginary book, one supposed to have been written by some person in the play, perhaps, you merely write: On screen —Book (closed) showing title ''She loved too well" by Gerald Cox. The title room will call on the property room for a book with this titling. The property man will take any novel that happens to be on hand, paint over the cover and letter on the new title. If you wish to quote from the book, you write in the passage and this may be printed and photographed, or an entire page may be set up and pasted into some other book should this be necessary. As the former is more convenient, you ask for that unless you require that the page shall show.