Technique of the photoplay (1916)

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CHAPTER XXXVI 161 On screen —Will as in No. 17, but all dirty through having been in the ash barrel. On screen —Note as in No. 38. but now torn into bits and pasted on another sheet of paper. AH of these will be made from the original insert so it is still the insert "as in" the original number with the "but" added to indicate the change. 26. Anything that may be written or printed may be used as a j statement insert. The handbill pasted to a blank wall may be j shown as an insert iJiat it may be read, the card in a window, the ^ sign above the door or the blotting pad from the desk held before a mirror may all be inserts. It should be remembered, however, that these inserts will all have to be ti-anslated into many tongues as tiie film travels. The London selling agencies may make new leaders and inserts in ten or fifteen languages. French, German, Spanish, Italian and Russian leaders are almost certain to be required; other languages and dialects may also be used. The translation of slang and catchwords sometimes gives rise to strange errors, while the re- making of a book or signboard insert may a dozen times materially reduce the profits of a sale. 27. In a second class of inserts come the objects, closely akin to bust pictures, but differing from them in that they do not possess action. As explained in the preceding chapter, the question of the ability of the title room to make the insert determines its classi- fication. « 28. An object insert is anything that may be shown, such as a I locket, photograph, revolver, knife or anything you need to show in | detail. The knife may be shown in the enlarged view because it is blood-stained, because it has the hero's initials or because we saw the villain using the same knife several scenes previously. Anything that is too small to show in the big scene is made an insert just as any action too small to show is made a bust. / 29. Inserts must be clearly but not too minutely described. If any / six-shooter will do, you do not ask that it be pearl handled, but you f do say that it must have six marks or nicks on the butt. That is what you are showing it for. You do not say that a locket is heart- shaped and about two by two and a half inches when any locket will serve. The property man may make the "locket" by putting an old oval frame around an enlarged portrait of the persons shown instead of reducing the portrait to fit a locket, or perhaps a clay frame will be modeled around an eight by ten portrait reproducing the locket the hero or heroine is seen to wear. You tell in a general way what the object should be and specify just what you must have. The locket is perhaps unimportant. You say "a locket." It is important that it shall be diamond shaped and you call for a diamond-shaped locket. 30. About the only objects that cannot be made into inserts arc ; products of the Bureau of Engraving and Printing and the United i States Mints. This applies with equal force to money, medals or \