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324 SELLING THE SCRIPT the letters weighed at the post office and not at a drug store unless the latter is a post office sub-station with a proper scale. 25. Do not spend too much money at the start. As you win suc- cess you can add to your equipment, but at the start spend as little as you have to. Including the first three months rental of your ma- chine, you do not need to invest ten dollars, and until success comes such luxuries as printed letter and manuscript heads can wait. Never be rich enough to be able to afford embossed manuscript paper and keep away from anything else that will tend to make your work look faddish and freaky. Get good material, but have it plain. The best authors follow the same course and you want to make your work look like theirs. (3.11:6) (15.XXVI:8) (16.XXVI:21) (18.XXVI:4) (20.LXV; 15 & 19). CHAPTER LXV SELLING THE SCRIPT WRITING the script is generally easier than selling it. You can write what you please, but you can sell only that which pleases others, and generally your script must win the ap- proval of three persons of differing tastes—the Editor, who argues for the script that is literature; the director, w^ho favors vivid ac- tion and spectacular effects; and the manufacturer, who considers expense against effect. 2. Most authors, perhaps naturally, are too eager to sell. Even where they are not eager for the check, they want the stamp of approval on their work, they desire to see the picture on the screen that they may judge how their work will look. This is to be ex- pected, but something more than eagerness—finish—is required in the script that sells. It is always a mistake to enter the market too soon. It enriches the post office department and 'it irritates Editors, but it does no good. If it were possible to prohibit the offering of scripts for sale that fell below a certain standard of merit, it would be possible to gain a more respectful hearing for those that were sent in, but so long as studios continue to be swamped by a mass of obviously impossible stuff (and that will proba.bly be always) it will be necessary for the script that does sell to be even better than the salable average. It must stand out from the rest like a lily blooming in a dungpile. 3. Most authors send out all of their product. Some start in with the first script they write. Others wait until they have done a few. Some who are su.spicious write a single script and wait until they