Technique of the photoplay (1916)

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354 PRIZE SCHEMES you, at your charge, to the end that you may show the story in posi- tive print with a view to selling the negative. This will cost from thirty to forty cents a foot. The negative cannot be sold at that price as a rule. Really good negative commands from sixty cents to a dollar and a quarter a foot when it is of a professional grade of production, but there is such a small demand for outside negative in proportion to the wildcat production that only the very best is pur- chased and the rest finds no market, even though it may be offered at less than the first cost of the film on which it is imprinted. 17. Avoid all of these traps for the unwary. The best literary agent working under the most advantageous conditions can do little for the author whose work is not already in demand. The real func- tion of the literary agent is to save the highly paid writer the an- noyance of going the rounds of the editorial offices. Work of a lesser grade may be accepted for handling, but the agent will not push the stories to the detriment of the more important clients. 18. Until the real success comes the author must cut his own path, and none of these schemes will help. They may hinder progress very materially or completely spoil all chances of success. (3.1:5&n VII:3 LXII:4 LXXI:9) (4.VII :1 & 9 LXII :5) (5.1:6) (7.LXIII:2) (15.XXVI:5). CHAPTER LXXI PRIZE SCHEMES GAMBLING is a passion with the greater portion of humanity, and press agents are quick to take advantage of this trait to give publicity to their employers' schemes through the use of prize or contest ideas. Many of these probably are conducted un- der conditions of absolute fairness, but even where this is true, the schemes can help but few and will injure many. It is hoping too much to .believe that this chapter will induce many to keep out of such affairs, but the few who do give heed will save time, avoid worry and give more attention to their regular lines of work. 2. The contest scheme has but two good reasons for its being. One of these is the advertising value of the idea and the other is the fact that better than average material may sometimes be ob- tained at average prices. 3. All readers of newspapers are familiar with the advertising contest. It is announced that some company will pay five and six figure prices for an idea for a new serial or for the sequel to one about to be presented by them or for the solution of the current re- lease, or perhaps a hundred or a thousand dollars will be offered for a name or a title. 4. There can be offered small objection to the title contest, but