The technique of the photoplay ([c1913])

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TOOLS OF THE TRADE 31 cither offer at usual rates or state your price. Do not ask for an offer. Now and then an Editor will negotiate as to price, but as a rule the manuscript that is submitted subject to agreement as to price is returned without a reading. At usual rates means that you send the script for sale subject to whatever price the company may decide the script to be worth. Most of the professional authors follow this plan because most of them have found that they profit in the long run. They may get less for one story than they think it is worth, but on the other hand a story often brings more than the anticipated sum. You have your name and address in one corner and "At usual rates" in the other. In writing your name and address (use a rubber stamp if you have one) write the first character of the second line under the first character of your name and do not string it out as in addressing a letter. The top of the sheet will look like this: JOHN E. JONES, 453 Blank street, At usual rates Nowhere, N. Y. Now turn your platen until you get the paper to a point where the line is an inch and a half or two inches from the top of your sheet. Write your title, not in capital letters, but with a capital to start each important word, keeping the two and three letter words in lower case. The all capital line is not as easy to read. It is better to gain emphasis by underlining the title with the proper character. The title should be printed in the centre of the page. If you have experience you may be able to do this off hand, but unless you are able, you will find this rule handy: Count each letter and space in the title. Substract this from the number of spaces your machine writes. Divide what remains by two, add one and start the first character there. , Suppose that your title is Going Home to Mother. That is twenty letters and spaces. Twenty from seventy-five leaves fifty- five. Half of that is twenty-seven and a half. Call it twenty- seven, add one and start the G on space twenty-eight on your scale. If you wish you can give a brief announcement under the title such as: A farce comedy in 19 scenes, requiring 3 interior scenes and 8 exterior locations.