The technique of the photoplay ([c1913])

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52 TECHNIQUE OF THE PHOTOPLAY so do hurry up and write. Lovingly, SADIE P. S.—The rich John Smith will visit Hampton next week. He's a great catch, but a wary fish. That gives the whole point without suggesting that it is more than a casual mention. In telegrams it is not necessary to give the markings, but it is necessary to give the address and the signature. You do not write: On screen- Telegram- Come at once. Your mother is dead. Give the complete form all ready to be transcribed and save the director the trouble of thinking up a name and address. Write it: On screen- Telegram- HENRY HARRISON, 1193 Fourth Avenue, New York City. Come at once. Your mother died last night. FATHER. Now all the director has to do is to copy this off onto the leader sheet and send it to that department. In forming your addresses do not use an actual address. There is no number so high as 1193 in Fourth Avenue, New York City, which is why it is used. If you want an address on Fifth Avenue take the number of the Public Library. For a downtown address on Broadway Trinity Church or St. Paul's Chapel would be better than some live number. The same applies to other cities. Newspaper paragraphs or extracts from books serve their purpose well. For an extract from a book simply give sufficient of the text. For a newspaper paragraph copy the style of some paper. The headline is easier than the paragraph, but you cannot head- line a paragraph or paragraph a two column story. In any case give the full text instead of writing: On screen- Newspaper paragraph telling that John has been ordered to report for sea duty. Do the work yourself and get it just right. Put it more like this.