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Index to
1951 NEWSLETTERS
and Supplements
Index to Television Digest 1951: Volume 7
References are grouped into three major categories: General (pages 1-5), Manufacturers & Merchandisers (pages 5-6), Supplements (page 1). Index attempts to cover only items considered to be of more than passing interest. Reference numbers following each item designate issue of Newsletter in which item appeared. If number is followed by a small “n,” article referred to was a note printed in small (8-pt.) type; all other references are to articles printed in typewriter type.
General
ADVERTISING
BBB proposes new standards. In attacks on high TV costs, 2n, 3n, 4n, 7n, 8n 1950 TV talent cost, 2n NBC-TV revises coverage figures, 3 Publishers Information Bureau reports, 3n, lOn, 13n, 17n, 21n, 25n, 29n, 34n, 39n, 43n, 48n, 52n top media, as advertised by ‘Life’, 4, 30n total 1950 advertising, 4 ANA tax booklet, 4n agency mergers, 5n
receiver lineage in newspapers, 5n, 18n, 39n, 4bn
Emerson-Western Union tieup, 5n
purchasing power of TV areas, 6n
Lucky Strike cancels radio & TV spots. Bn, 52n
little questionable copy, says FTC, 6n
TV network sponsors outnumber AM, 9n
industry ad on children, lOn
ANA attacks radio rates, 11, 12n
subway ad slump blamed on TV, lln
CBS cuts AM rates, 15, 16, 17
summer TV business, 15n, 18, 48n
FCC reports 1950 AM-FM income, 16
rate cuts at NARTB convention, 16
Young & Rubicam TV billings, 18n
surveys shows TV using ‘*new^* money, 18n
Shouse sees ad threat in CPR-22, 21n
viewers prefer TV commercials over radio, 22n
anti-fraud bill passed by House, 23n
‘Tide’ sold, 24n
AM rate cuts attacked by reps, 25
magazines raise rates, 26n, 39n
ANPA compares media increases since 1949, 27n
manufacturers among top 100 advertisers, 27n
Ad Council’s “Crusade for Freedom,” 27n
NARTB finds 80% of station time sponsored, 29n
strong AM promotion, 30n, 32n
manufacturers’ sponsorships, 32n
‘Printers’ Ink’ estimates 1951 ad volume, 32n
rule-of-thurab for station coverage, 35
NBC compares set & newspaper circulation, 38n
sponsors back to radio after TV try, 39n
Kate Smith, Godfrey top money makers, 39n
Winchell-ABC lifetime contract, 39n
Quiz Kids-CBS 10-year contract, 39n
PIB 6-month breakdown, by media, 39n
Army cancels all ads, 42n
network TV billings pass radio, 43
Firestone’s McGinness talks down AM, 44
KSL-TV relenting on beer ads, 45n
NBC’s Madden on future of rates, 49
ALLOCATIONS— see VHF and UHF
AM (Standard) BROADCASTING (see also specific networks and Advertising) good programs sponsorless, says ‘Variety*, 9n rate cuts, 15, 16, 18, 19n, 22n FCC report on 1950 income, 16 strong promotion, 30n, 32n daytime rates rising, says ‘Billboard’, 45n NBC rate revision proposal, 40, 45n KPRO bankruptcy, 45n reasons for AM station sales, 47 ‘Contented Hour’ and ‘Father Knows Best’ dropped, 38n
TV shows “going AM,” 49n stations follow TV affiliations, 49n ‘Broadcasting’ & ‘Variety’ on 1952 outlook, 52n
AMERICAN BROADCASTING CO. (ABC) orders coast-to-coast AT&T facilities. In financial reports. In, 12n, 13n, 21, 26n, 33n, 47n personnel changes, 8n, 26n negotiations for sale, 13n, 15n, 18, 19, 20 stock ownership, officers’ salaries, 13n, 26n expansion of studios, 16n
merger with United Paramount, 21, 22n, 23n, 24n, 27n, 30n, 31n, 35n, 45n, 49n separation of AM and TV, 25n Goldenson says AM won’t be neglected, 27n leases Little Theatre, 31n announces $24,131,000 time sales, 35n Winchell lifetime contract, 39n new N. Y. studios, 51n
ANTENNAS, RECEIVING
community, 2, 7n, 11, 21, 23n, 24n, 27n, 28n, 29n, 30n, 39n, 49n, 51n uhf, 14n
motorless, switchable, 32n JFD “tele-plex” coupler, 38n Blonder-Tongue distribution amplifier, 38n microwave for community systems, 40, 42n hotels, 45n, 48n
ANTENNAS, TRANSMITTING — see Equipment
ANTI-TRUST
FCC movie-station ruling, 13 decision against ‘Lorain Journal’, 50n
APPLICATIONS FOR NEW STATIONS VHF
Ashtabula, O., In
Cedar Rapids, la., 2n
Montgomery, Ala., 3n
Kingsport, ’Tenn., 3n
Sioux City, la., 6n
Columbia, S. C., 6n, 34n
Roanoke, Va., 6n
Mobile, Ala., 8n, 12n, 13n
Denver, Colo., 9n
Charleston, S. C., 9n
Houston, Tex., 9n
Syracuse, N. Y., lOn
Utica, N. Y., lOn
Wichita, Kans., lln
Peoria, 111., 12n
Savannah, Ga., 12n, 18n
Waterloo, la., 12n, 51n, 52n
Lawton, Okla., 14n
Las Vegas, Nev., 15n
Minneapolis, Minn., 17n, 33n, 48n
Wichita Falls, Tex., 17n, 21n
Lynchburg, Va., 18n
Macon, Ga., 18n
Texarkana, Tex., 18n
Toledo, O., 19n
Jackson, Miss., 21n
Albuquerque. N. M., 21n
Detroit, Mich., 23n
Corpus Christi, 'Tex., 23n
Miami, Fla., 26n
Eau Claire, Wis., 26n, 30n
Hibbing, Minn., 27n
Lewiston, Me., 28n
Green Bay, Wis., 28n
Fargo, N. D„ 29n, 50n
St. Louis, Mo., 30n
Directories
Semi-Annual TV Factbooks of Jan. 15 and July 15; with weekly Addenda reporting current FCC grants, applications, etc.
Annual AM-FM Directory of Jan. 1; with weekly Addenda reporting current FCC decisions, applications, etc. Listings of all AM-FM stations by states and frequencies, all applications by states and frequencies, call letter lists, etc. (Includes other North American stations.)
Numbered Supplements
No. 56C : Personnel List of the FCC. (Vol. 7:50).
No. 72, 72A, 72B, 72C: Comments and Oppositions on Proposed TV Allocations. (Vol. 7:19).
No. 73 : Agenda for FCC’s Allocations Proceed
ings. City-by-city deadline for written comments. (Vol. 7:30).
No. 74: FCC Authorizes Temporary TV Power
Increases. Pull text. (Vol. 7:30).
No. 75: NTSC Color Field Test Specifications.
Technical details of signal to be tested during forthcoming months. (Vol. 7:48).
No. 76: Code of Practices for Television Broad
casters. Full Text as adopted by NARTB, including procedures relating to administration, hearings, decisions. (Vol. 7:49).
Beaumont. Tex., 30n, 33n Jacksonville, Fla., 31n Bangor, Me., 32n Portland, Me., 32n Hannibal, Mo., 33n Chicago, 111., 34n Meridian, Miss., 34n Wausau, Wis., 35n Amarillo, Tex., 36n Oklahoma City, Okla., 36n Huntington, W. Va., 37n Cheyenne, Wyo., 37n Quincy, 111., 38n Eureka, Cal., 38n Phoenix, Ariz., 40n Idaho Falls, Ida., 40n Stockton, Cal., 43n Lansing, Mich., 45n Paducah, Ky.. 48n Rochester, Minn., 48n Odessa, Tex., 48n Springfield, Mo., 48n Butte. Mont., 48n Charleston, S. C., 49n Asheville, N. C., 49n Little Rock, Ark., 50n Columbus, O., Bln Waco, Tex., 51n Knoxville, 'Tenn., 51n Lincoln, Neb., Bln Lafayette, La., 52n UHF
York, Pa., 23n Cleveland. O., 23n Utica, N. Y„ 23n Royal Oak, Mich., 23n Hammond, Ind., 26n Grand Rapids, Mich., 28n Lima, O., 29n Lafayette, Ind., 32n Allentown, Pa., 33n Dallas, Tex., 36n Houston, Tex., 36n San Antonio, Tex., 36n, 48n Scranton, Pa., 40n Henderson, Ky., 41n Austin, Tex., 43n Muncie, Ind., 44n Ft. Worth, 'Tex., 45n Oshkosh, Wis., 45n Chambersburg, Pa., 49n Hendersonville, N. C., 49n
Special Supplements and Reports
Conserving Critical Materials — Two Approaches. Reports on materials conservation programs of RCA and Philco. (Vol. 7 :8.)
Proposed VHF-UHF Rules, Standards & Allocations. Full text, as issued by FCC March 22, with table of TV channel assignments to states and cities in United States & Possessions, Canada and Mexico. (Vol. 7 :12.)
“Outlook for Radio” — Reprint from May 20 ‘New York Times.’ (Vol. 7:21.)
U. S. Supreme Court Upholds FCC Choice of CBS Color. Full text of May 28 decision, including separate opinion of Justice Frankfurter. (Vol. 7:22.)
“Electronics Production for Defense.” Salient excerpts from address by RTMA President Glen McDaniel before Western IRE Convention and Pacific Electronics Exhibit, San Francisco, Aug. 23. (Vol. 7:34.)
Commissioner Walker Sounds a Warning on program excesses by telecasters and broadcasters. Excerpts from address by FCC Commissioner Paul A. Walker before Board of National Council of Churches of Christ in U. S., New York, Oct. 2. (Vol. 7:40.)
Supplements and Special Reports Published During 1951
References are to issues of Television Digest with articles pertaining to documents