Television digest with AM-FM reports (Jan 1951-Jan 1952)
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Personal Notes: Joseph H. McConnell, NBC president,
and Mrs. McConnell, with Mr. & Mrs. R. S. Reynolds Jr. going to Europe for recordings on Sept. 16 (and broadcasts via BBC) of Talullah Bankhead’s 90-min. Big Show, for which she’s taking entire troupe. Shows are to be carried on NBC (AM) under Reynolds Metals Co. sponsorship Sept. 30 & Oct. 7. NBC program v.p. Charles C. Barry and Williams F. Brooks, with ex-v.p. John Royal, going to Europe in advance to make arrangements . . . Robert Saudek, ABC v.p.. Sept. 6 joins Ford Foundation’s new TV-Radio Workshop (Vol. 7:32) as director, with offices at 655 Madison Ave., N. Y.; his duties as director of public affairs, research, advertising & promotion taken over by John W. Pacey, acting, with Art Donegan acting mgr. of publicity dept. . . . Merle S. Jones, newly named CBS-TV v.p in charge of stations & general services, arrived in New York Aug. 13 to assume duties, but for awhile he’ll commute between New York and Los Angeles while winding up duties as gen. mgr. of CBS’s KTSL & KNX and the CBS Pacific Network . . . Lorin S. Myers, ex-NBC-TV, joins CBS-TV Aug. 20 as market research counsel . . . E. Carlton Winckler, ex-ABC-TV, Hollywood, Aug. 20 becomes gen. mgr., CBS-TV program dept. . . . Karl R. Sutphin, ex-ABC, joins BBDO as TV-radio account executive for Libby’s frozen foods div. . . . Norman S. Livingston resigns as WOR-TV commercial program director to become v.p., Roy S. Durstine Inc. . . . John Pival promoted to mgr., WXYZTV, Detroit, Peter Strand taking over as program mgr., according to James G. Riddell, president . . . George Cranston, mgr. of WBAP & WBAP-TV, Ft. Worth, sailed Aug. 17 for European vacation, during which he and Mrs. Cranston will visit their son Maj. Robert Cranston, attached to Gen. Eisenhower’s staff . . . Richard S. Jackson, ex-WAVETV, Louisville, appointed asst. TV-radio director, J. M. Mathes Inc. . . . Jack Holmes, ex-Ziv TV, joins James McBride Adv. Agency, Fort Worth, now known as McBride & Holmes Adv. . . . Steve Beard, ex-Tracy-Locke, Dallas, joins John Blair Co. Dallas office . . . H. Douglas Johnson appointed v.p.-m.gr. of WAGE, Syracuse, succeeding William T. Lane, appointed mgr. of new WCON-TV, Atlanta (Vol. 7:32) . . . Raymond Lewis, chief investigator, FCC Hearing Div., with Commission since 1940, joins Wage Stabilization Board’s industrial relations div. as supervisor.
Network Accounts: Philip Morris starts I Love Lucy
with Lucille Ball and Desi Arnaz Oct. 15 on CBS-TV, Mon. 9-9:30, thru Blow . . . Procter & Gamble (Joy, Lilt, Spic & Span) sponsor Search for Tomorrow on CBS-TV, Mon.Fri. 12:30-12:45 starting Sept. 3, thru Biow . . . American Home Products Sept. 24 starts Love of Life on CBS-TV, Mon.-Fri. 12:15-12:30 . . . General Foods (Jell-0) Aug. 26 starts Jackie Kelk as Young Mr. Bobbin on NBC-TV, Sun. 7:30-8, thru Young & Rubicam . . . Hollywood Candy Co. (candy) sponsors Hollywood Junior Circus starting Sept. 8 on ABC-TV, alt. Sat. 10:30-11 a.m., thru Ruthrauff & Ryan . . . International Shoe Co. (Red Goose shoes) starts Kids & Co. Sept. 1 on DuMont, Sat. 11-11:30 a.m., thru Westheimer & Block, St. Louis . . . Bigelow-Sanford Carpet Co. (carpets & rugs) starts series of films Sept. 6 on DuMont, Thu. 10-11, thru Young & Rubicam . . . Kukla, Fran & Ollie returns Aug. 27 to NBC-TV, Mon.-Fri. 7-7:30, with RCA sponsoring Mon. segment, Procter & Gamble (Tide, Camay, Drene) Tue. & Fri., National Biscuit Co. Wed., Life Magazine Thu. . . . Schick Inc.’s anti-crime show with Rudolph Halley changes starting date from Sept. 4 to Sept. 18 on CBS-TV, Tue. 9-9:30; Gangbuster title dropped . . . Lucky Strike brings Your Hit Parade back Sept. 8 to NBC-TV, Sat. 10:30-11, thru BBD&O . . . Lever Bros. (Lux soap) resumes Lux Video Theatre Aug. 27 on CBS-TV, Mon. 8-8:30 . . . Kaiser-Frazer Sales Corp. (Kaiser, Frazer,
Henry J) resumes Adventures of Ellery Queen Sept. 13 on DuMont, Thu. 9-9:30, thru Wm. Weintraub . . . General Cigar Co. (Robert Burns, White Owl, etc.) reported readying sponsorship of sports feature on CBS-TV, Wed. for 15 min. following fights.
Station Accounts: Though it has no stores in Pittsburgh, S. A. Meyer jewelry chain, largest jewelry firm in western Pennsylvania, has purchased studio variety show Mr. & Mrs. Melody on WDTV, Mon. 3:15-3:30, thru Friedman & Riech, Pittsburgh . . . Strauss Stores, big New York automotive goods chain, sponsoring wrestling on WABD Sat. nights, with Car-Hop Inc. (auto accessories), Susquehanna Mills (plastic seat covers) and Simoniz (wax) as cooperating sponsors, placed thru Products Service Inc., N. Y. . . . New York’s WPIX, hiking “A” time from $1200 to $1500 an hour Sept. 15, “B” time from $900 to $1125, advertised in N. Y. newspapers this week with impressive list of 45 local advertisers & agencies, plus spots carried for theatres showing Columbia Picture’s Born Yesterday, RKO’s Hard, Fast & Beautiful and The Thing, MGM’s Kim . . . Continental Oil Co. (Conoco), after hiatus of 15 years from radio, got such good sales from TV & radio spots plugging new motor oil that it has increased TV spot campaign to 6-a-week on 20 stations year round ($200,000 budget), radio to 4-a-day on 95 stations ($400,000), thru Detroit office, Geyer, Newell & Ganger. So reports Aug. 13 Sponsor Magazine in success story titled “Conoco Hits a Gusher” . . . Parents Institute (Parents Magazine), to promote Compact, new magazine for teen-age girls, plans to use TV . . . Fifth Army recruiting, planning TV-radio, has shifted account to Fuller & Smith & Ross, Chicago . . . Toni Co. including TV in big plans for promotion of new home permanent wave called “Prom,” thru Foote, Cone & Belding, Chicago . . . W. A. Sheaflfer Pen Co. offering dealers series of 16 slides on 35mm for 20-second spots to be placed locally . . . Jacob Ruppert Brewery takes sponsorship of Allen Funt’s Candid Camera on WJZ-TV Aug. 27, Mon.-Wed.-Fri. 7:15-7:30 . . . Mell O. Haldeman Corp., distributor of A. 0. Smith water heaters, Aug. 31 begins Tom Harmon’s Sports News on KTSL, Los Angeles, Fri. 7:35-7:40, thru Byron H. Brown & Staff, Los Angeles . . . Harvey Lumber Co.’s Dr. Fixum’s Household Hospital on WENR-TV, Chicago, being filmed by Vogue Wright Studios for syndication . . . Local Ford dealers sponsoring 11 Sunday films of U of Kentucky grid games on WHASTV, Louisville, thru J. Walter Thompson, Cincinnati . . . Among other advertisers reported using or preparing to use TV: Citation Hat Co. (hats), thru Jones Frankel Co., Chicago; Champion Spark Plug Co. (spark plugs), thru J. Walter Thompson, N. Y.; Son-Chief Electrics Inc. (toasters, grills & heaters) , thru H. B. Humphrey, Alley & Richards, N. Y.; Wilson & Co. (B-V meat extract), thru Ewell & Thurber Associates, Chicago; Larsen Co. (Veg-All mixed vegetables), thru Campbell-Mithun Inc., Chicago.
H
CBS-TV distributing 55-p. booklet titled Five Big Reasons for Getting Into Daytime Television — Now! Reasons stated: keep ahead of competition, messages to large housewife audiences, low cost-per-thousand, proven impact of daytime TV, obtain valuable daytime period. Pertinent points made in CBS-TV presentation: that 64 (of the 107) stations by fall will be on program schedules beginning by 10 a.m., 99 by noon; that average percentage of TVs tuned in 1-5 p.m. has doubled in last year — from 8.3% to 15.6%; that 39% of viewers watch TV sometime between 9 a.m. & 5 p.m.; that women watch daytime TV average of 2 hours, 52 minutes a day; that big sponsors are buying daytime TV more and more (21 now, whereas in June 1950 there was only one such sponsor), with Procter & Gamble alone buying 22 daytime quarter-hours weekly.