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Television Networks: Rates and Data
Intercity Hookups Presently Available via Coaxial-Microwave Connections Plus other affiliations not presently interconnected. All data as furnished by networks. Map of Present and Projected Interconnections Published as Insert with This Directory
AMERICAN BROADCASTING CO.* Television Network
Executive Ofifices: 30 Rockefeller Plaza, New York. Circle 7-5700.
Business Offices and Studios: 7 W. 66th St.. New York. Trafalgar 3-7000. (ABC also has studios at 316 W. 57th St., 70th & Broadway. Ritz Theatre. Elysee Theatre.)
Other Affiliations: ABC also owns and operates WJZ & WJZ-TV, New York: WENR & WENR-TV, Chicago; WXYZ & WXYZ-TV, Detroit; KGO & KGO-TV, San Francisco; KECA & KECA-TV, Los Angeles.
Executives:
Edward J. Noble, chairman of the board.
Robert E. Kintner, president.
C. Nicholas Prlaulx, v.p. & treasurer.
Joseph A. McDonald, asst, to president.
Robert Saudek, asst, to president.
Mitchell De Groot, manager of adv. & promotion.
Mary Ahern, supervisor of public affairs programs.
Earl E. Anderson, v.p.
Robert H. Hinckley, v.p. (Washington).
Ernest L. Jahncke, v.p., radio.
James H. Connolly, v.p., radio.
Prank Marx, v.p., engineering.
Alexander Stronach, v.p. in charge of TV.
William Phllllpson, asst, national director, TV dept.
Fred Thrower, v.p., TV sales.
Slocum Chapin, v.p., TV stations.
Ralph Dennis, manager, TV spot sales.
Charles Ayres, v.p., radio sales.
Thomas Velotta, v.p., news & special events.
Paul Scheffels, asst, to v.p.
John Madigan, director of news.
Donald G. Coe, director of special events.
Paul Whiteman, v.p., music.
Paul Mowrey, national director of TV program sales.
Harold L. Morgan, national director of TV operations.
Anthony M. Hennig, business manager, program dept.
George Smith, manager, cooperative program sales.
Richard Rawls, manager, TV stations dept.
Charles Holden, asst, national director, TV program production. Ward Byron, executive producer.
James McNaughton, art director.
Nat Fowler, film director.
Robert Holland, manager, film services.
Ed Friendly, TV sales manager.
Thomas P. Robinson, TV sales service manager.
John W. Pacey, publicity director.
Arthur Donegan, asst, publicity director.
Oliver Treyz, director of research & sales development.
Grace Johnson, director of continuity acceptance.
William H. Trevarthen, director of technical operations.
James L. Middlebrooks, chief facilities engineer.
Clure Owen, administrative asst., engineering.
John Preston, chief allocations engineer.
Merle Worster, TV operations supervisor.
Alfred Beckman, director of operations for sales & station traffic. Lawrence A. Ruddell, recording director.
Walter C. Tepper, controller.
Drew Van Dam. director of personnel.
Central Division (Chicago)
John H. Norton, v.p.. Central Division.
James L. Stirton, director of TV network. Central Division. Gerald A. Vernon, TV sales manager, Chicago.
Roy McLaughlin, TV national spot sales. Central Division.
Fred Kilian, director of TV programs.
Western Division (Los Angeles)
Ernest Felix, acting manager. Western Division.
Donn Tatum, director of television. Western Division.
Robert Laws, sales manager. Western Division & KECA-TV. Adolph Lefler, sales service manager. Western Division.
Dresser Dahlstead, program manager. Western Division.
A. G. Flanagan, TV program manager. Western Division.
E. Carleton Winckler, TV production manager. Western Division. J. Clifford Anderson, national TV program business manager. Western Division.
Dorothy Brown, continuity acceptance director. Western Division.
Edward Hulliner, manager, station relations. Western Division. Francis La Tourette, news editor. Western Division.
Philip G. Caldwell, manager technical operations. Western Division.
Cameron G. Pierze, TV engineering manager. Western Division. Walter W. Lonner, general traffic supervisor. Western Division.
.\BC Stations Advisory Committee: Roger Clipp, WFIL, Philadelphia; J. P. Williams, WING, Dayton; E. K. Hartenbower, KCMO. Kansas City: T. B, Lanford. KRMD, Shreveport; Harold Hough, WBAP, Fort Worth; Frank C. Carman, KUTA, Salt Lake City; Archie Morton. KJR, Seattle; J. W, Hicks, WCOS, Columbia, S. C.
♦ Merger with United Paramount Theatres Inc. into new corporation to be called American Broadcasting-United Paramount Inc. pends FCC approval. (For details, see Vol. 7:21, Television Digest.)
2
NETWORK RATES
(Rate Card No. 4 — Revised to July 1, 1931)
(Consult Network for Discounts, Specifications, etc.)
Class A rates follow (6-11 p.m. Mon.-Fri.; 1-11 p.m. Sat. & Sun.). Class B rates (5-6 p.m. Mon.-Fri.) are 75% of Class A rates! Class C rates (all other times) are 50% of Class A rates.
GROSS STATION RATES— CONNECTED NETWORK (Class .4 Rates)
Station
Hour
30 Min.
15 Min.
WJZ-TV, New York
$4000.00
$2400.00
$1600.00
(Effective Aug. 1, 1951)
WXYZ-TV, Detroit
1350.00
810.00
540 00
(Effective Aug. 1, 1951)
WAAM, Baltimore
. 1000.00
600.00
400.00
WNAC-TV, Boston
1700.00
1020.00
680.00
WCPO-TV. Cincinnati
1025.00
615.00
410.00
WEWS, Cleveland
1100.00
660.00
440.00
tWXEL, Cleveland
1100.00
660.00
440.00
WTVN, Columbus
675.00
405.00
270.00
WHIO-TV, Dayton
525.00
315.00
210.00
WLAV-TV, Grand Rapids
500.00
300.00
200.00
WJAC-TV, Johnstown
550.00
330.00
220.00
WKZO-TV, Kalamazoo
400.00
240.00
160.00
WGAL-TV, Lancaster
600.00
360.00
240.00
WJIM-TV, Lansing
425.00
255.00
170.00
WNHC-TV. New Haven
800.00
480.00
320.00
WFIL-TV, Philadelphia.
1900.00
1140.00
760.00
WDTV, Pittsburgh
900.00
540.00
360.00
WJAR-TV, Providence
750.00
450.00
300.00
WSPD-TV, Toledo
600.00
360.00
240.00
WMAL-TV, Washington
750.00
450.00
300.00
WSAZ-TV, Huntington
425.00
255.00
170.00
WTAR-TV, Norfolk
475.00
285.00
190.00
WTVR, Richmond
475.00
285.00
213.75
WBEN-TV, Buffalo
900.00
540.00
360.00
WICU, Erie
500.00
300.00
200.00
WHAM -TV. Rochester
550.00
330.00
220.00
WRGB, Schenectady
775.00
465.00
310.00
WHEN, Syracuse •
450.00
270.00
180.00
WKTV, Utica
375.00
225.00
150.00
WSB-TV, Atlanta
500.00
300.00
200.00
WNBF-TV, Binghamton
. 325.00
195.00
130.00
WAFM-TV, Birmingham
300.00
180.00
120.00
WBTV, Charlotte
400.00
240.00
160.00
WFMY -TV, Greensboro
400.00
240.00
160.00
WMBR-TV, Jack.sonville
300.00
180.00
120.00
WENR-TV, Chicago
2000.00
1200.00
800.00
(Effective Aug. 1, 1951)
WTMJ-TV, Milwaukee
950.00
570.00
380.00
WSM-TV, Nashville
350.00
210.00
140.00
WMCT, Memphis _
550.00
330.00
220.00
KSD-TV, St. Louis
1100.00
660.00
440.00
WFBM-TV, Indianapolis .
550.00
330.00
220.00
WAVE-TV, Louisville
500.00
300.00
200.00
WOI-TV, Ames-Des Moines
400.00
240.00
160.00
WDAF-TV, Kansas City
700.00
420.00
280.00
WTCN-TV, Minneapolis
850.00
510.00
340.00
KMTV, Omaha .
400.00
240.00
160.00
WHBF-TV, Rock Island
400.00
240.00
160.00
Effective Sept. 1, 1951)
t WXEL. Cleveland, is secondary affiliate which advertisers may order if WEWS cannot clear.
NON-CONNECTED NETWORK
Station
Hour
30 Min.
15 .tUn.
KECA-TV, Los Angeles
. 2000.00
1200.00
800.00
(Effective Aug. 1, 1951)
KGO-TV, San Francisco
. 850.00
510.00
340.00
(Effective Aug. 1, 1951)
KOB-TV, Albuquerque
. 200.00
120.00
80.00
WTTV, Bloomington
. 200.00
120.00
80.00
WBAP-TV, Ft. Worth WFAA-TV. Dallas
( 750.00
450.00
300.00
KPRC-TV, Houston
. 550.00
330.00
220.00
WTVJ, Miami
. 550.00
330.00
220.00
WDSU-TV, New Orleans
450.00
270.00
180.00
WKY-TV, Oklahoma City
600.00
360.00
240.00
KPHO-TV, Phoenix
300.00
180.00
120.00
KSL-TV, Salt Lake City
300.00
180.00
120.00
(Effective Aug. 1, 1951)
KEYL, San Antonio
400.00
240.00
160.00
(Effective Aug. 1. 1951)
KFMB-TV. San Diego
550.00
330.00
220.00
KING-TV, Seattle
600.00
360.00
240.00
KOTV, Tulsa
500.00
300.00
200.00
TV Factbook No. 13