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TELEVISION STATION DIRECTORY
Rate Digests, Personnel, Facilities and Other Data as of July 15, 1951
Covering the 107 Commercial Telecasting Stations in Operation in the United States With Available Data About Other TV Stations Operating in North and South America
EXPLANATORY NOTES
Digests of Rates cover base live program time charges only, unless otherwise specified. All one-minute-or-less rates here quoted apply to films or slides only. All rates are subject to usual frequency discounts, separate or additional rehearsal charges, talent & production charges, etc. For further details, including film and remote rate schedules, and for contract conditions, specifications, etc., consult complete station rate cards, available from stations on request.
Receiving sets and families in each market area as of June 1, 1951 listed on page 68 As estimated by NBC Research Dept, within 60 mi. radius of each station XV NETWORK SERVICE REFERS TO INTERCONNECTIONS ONLY; DOES NOT REFER TO KINESCOPE OR FILM AFFILIATIONS
All rates, personnel and other data supplied by stations Powers are Effective Radiated Powers. ST.\ means Special Temporary Authority pending license.
ALABAMA
ARIZONA
BIRMINGHAM
For Count of TV Sets in Area, see page 68
WAFM-TV
TV Network Service: ABC, CBS.
Licensee; Voice of Alabama Inc., Protective Life Bldg.
Studio and Transmitter: Red Mt.
Telephone: 3-8116.
Technical Facilities: Channel No. 13 (210-216 me). Visual power. 26 kw. Aural power, 13 kw. Antenna height, 875 ft above average terrain; 531 ft above ground.
AM Ainiiate; WAPI. 5,000 watts, 1070 kc (CBS). FM Affiliate: WAPM. 53 kw, 99.5 me (No. 258) , 820 ft antenna height.
Began Commercial Operation: July 1, 1949.
Represented by: CBS Radio Sales.
Personnel :
Ed Norton, chairman of board.
Thad Holt, president and general manager.
C. P. Persons Jr., sales manager.
Lionel F. Baxter, manager of operations and film buyer.
William O. Crampton, production manager.
Frank M. Taylor, manager of operations.
Norman S. Hurley. James L. Evans, chief engineers.
DIGEST OF RATE CARD NO. 3t (Jan. 15, 1951)
Class A— 6:30-10:30 p.m., Mon.-Frl.; 6-10:30 p.m.. Sat. & Sun. Hour 30 Min. 20 Min. 15 Min. 10 Min. 5 Min. Min.
$300.00 $180.00 $150.00 $120.00 $100.00 $90.00 $50.00
Class B — 5-6:30 p.m., Mon.-Frl.; 1-6 p.m.. Sat. & Sun.
225.00 135.00 112.50 90.00 75.00 67.50 37.50
Class C — Slgn-on-5 p.m., Mon.-Frl.; slgn-on-1 p.m.. Sat. & Sun.;
10:30 p.m. -sign-off, daily.
150.00 90.00 75.00 60.00 50.00 45.00 25.00
t Film rates only.
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PHOENIX
For Count of TV Sets in Area, see page 68
KPHO-TV
Licensee: Phoenix Television Inc., 631 N. First Ave.
Studio: 631 N. First Ave. Transmitter: Westward Ho Hotel. Telephone: 4-7367.
Technical Facilities: Channel No. 5 (76-82 me). Visual power, 17.5 kw. Aural power, 8.7 kw. Antenna height, 400 ft above average terrain; 497 ft above ground.
AM Affiliate: KPHO. 5 kw, 910 kc (ABC).
Other Affiliations: Owned 20% by Tucson Citizen.
Began Commercial Operation: Dec. 4, 1949.
Represented by: Edward Petry & Co.
Personnel:
John C. Mullins, president.
Harry Stone, general manager.
Julian M. Kaufman, commercial manager.
Gil Lee, special sales representative.
William Burton, executive producer & director.
George L. McClanathan, chief engineer.
DIGEST OF RATE CARD NO. 4 (April 15, 1951)
Class A — 6-10:30 p.m., Mon. -Sat.; Noon-11 p.m.. Sun.
Hour 30 Min. 15 Min. 10 Min. 5 Min. Min.
$300.00 $180.00 $120.00 $105.00 $75.00 $60.00
Class B — All other times.
180.00 108.00 72.00 62.50 45.00 36.00
WBRC-TV
TV Network Service: DuMont, NBC.
Licensee: Birmingham Bestg. Co. Inc., 1727V2 Second Ave., N. Studio and Transmitter: Red Mt.
Telephone: 54-6731.
Technical Facilities: Channel No. 4 (66-72 me). Visual power, 12.2 kw. Aural power, 6.1 kw. Antenna height, 531 ft above average terrain; 190 ft above ground.
AM Affiliate: WBRC. 5,000 watts, 960 kc (NBC).
Began Commercial Operation; July 1, 1949.
Represented by: Paul H. Raymer Co. Inc.
Personnel;
Mrs. Elolse S. Hanna, president.
G. P. Hamann, manager.
Don D. Campbell, sales manager.
DIGEST OF RATE CARD NO. 3 t (Feb. 1, 1951)
Class A — 6-10:30 p.m., dally.
Hour 30 Min. 20 Min. 15 Min. 10 Min. 5 Min. Min.
$300.00 $180.00 $150.00 $120.00 $100.00 $90.00 $50.00
Class B — All other times
187.50 112.50 93.75 75.00 65.63 46.88 30.00
t Film rates only.
CALIFORNIA LOS ANGELES
For Count of TV Sets in Area, see page 68
KECA-TV
Licensee: American Broadcasting Co. Inc., P>rospect & Talmadge Aves.
Studio: Prospect & Talmadge Aves. Transmitter: Mt. Wilson. Telephone: Normandie 3-3311.
Technical Facilities: Channel No. 7 (174-180 me.) Visual power, 29.4 kw. Aural power, 14.7 kw. Antenna height, 3,041 ft above average terrain; 297 ft above ground.
AM Affiliate: KECA. 5,000 watts, 790 kc (ABC). FM AffiUate: KECA-FM. 3.8 kw, 95.5 me (No. 238), 240 ft antenna height.
Other Affiliations: See WJZ-TV, New York.
Began Commercial Operation: Sept. 16, 1949.
Represented by: ABC Spot Sales.
SPECIAL NOTE: Powers shown are Effective Kadiated Powers and bear no relation to standard (AM) powers. TV powers are assigned by FCC for licensing and regulatory purposes and should not be construed as a criterion for comparison of station service areas without consideration of related engineering factors (e.g., antenna location & height, operating frequency).
TV Fact book No. 13
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