Television digest with AM-FM reports (Jan 1951-Jan 1952)

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The 162 Most Important Markets of the U. S. Compiled by J. Walter Thompson Co., based on preliminary 1950 Census figures Data on TV Stations Added by Television Digest Asterisk indicates city does not yet have TV stations; figures in parentheses indicate number of stations in city; for Station Directory, see pages 6-29. Ranking and Marketing Facts made available in advance of Population and Its Distribution, seventh edition, 400-page encyclopedia covering all markets to be published by J. Walter Thompson Co. in fall of 1951 (420 Lexington Ave., New York, $15) 8 "A" Markets: Population over 2,000,000 • 8 have TV stations I % OP TOTAL TOTAL RETAIL TRADE MARKETS COUNTIES TOTAL POPULATION CHANGE 1940 to 1950 DWELLING UNITS No. Of Estab. 1948 Sales 1948 1. New York (7) Bronx, Kings, Nassau, N. Y., Queens, Richmond, Rockland, Suffolk, Westchester, N. Y. : Bergen, Essex, Hudson, Middlesex, Morris, Passaic, Union, Somerset, N. J.: 12,831,914 + 10.0% 3,970,725 170,747 $12,618,952,000 2. Chicago (4) Cook, DuPage, Kane, "'Lake, Will, 111.: Lake, Ind. : 5,475,535 + 13.5 1,656,173 61,881 5,970,537,000 3. Los Angeles (7) Los Angeles, Orange, “ Calif. : 4,339,225 + 48.8 1,529,901 48,765 4,689,586,000 4. Philadelphia (3) Bucks, Chester, Delaware, “Montgomery, Phila. Pa. : Burlington, Camden, Gloucester, N. J.: 3,660,676 ^ 14.4 1,051,915 45,423 3,335,541,000 5. Detroit (3) Macomb, Oakland, Wayne, Mich.: 2,973,019 + 25.1 862,241 27,967 3,002,039,000 6. Boston (2) Essex, Middlesex, Norfolk, Suffolk, Mass.: 2,858,033 + 7.6 828,779 23,864 2,217,037,000 7. San FranciscoOakland (3) Alameda, Contra Costa, San Francisco, San Mateo, Solano, Marin, Calif.: 2,214,249 + 51.5 710,038 25,123 2,361,192,000 8. Pittsburgh (1) Allegheny, Beaver, “Washington, Westmoreland, Pa. : 2,205,544 + 5.9 629,840 23,252 1,967,604,000 Total 8 “A” Markets 36,558,195 + 17.3% 11,239,612 24.4% 427,022 24.1% $36,162,488,000 27.7% Percent of Total U. S . 24.3% 35 ' 'B" Markets: Population 450,000-2.000,000 • 28 have TV stations 9. St. Louis (1)— _ St. Louis City, St. Charles, St. Louis, Mo. : Madison, St. Clair, 111. : 1,673,467 + 16.9% 509,714 19,750 $1,556,067,000 10. Washington (4) Dist. of Col., Montgomery, Prince Georges, Md. : Arlington, Fairfax, Va. : (Including Independent Cities of Alexandria and Falls Church, Va. :) 1,457,601 + 50.6 425,888 10,135 1,480,835,000 11. Cleveland (3) Cuyahoga, Lake, Ohio: 1,453,556 + 14.7 448,912 15,555 1,520,224,000 12. Baltimore (3) Baltimore City, Baltimore, Anne Arundel, Md.: 1,320,754 +21.9 394,222 15,336 1,225,746,000 13. MinneapolisSt. Paul (2) Anoka, Dakota, Hennepin, Ramsey, Minn. : 1,107,366 + 17.7 338,990 10,161 1,257,233,000 14. Buffalo (1) Erie, Niagara, N.Y. : 1,085,606 + 13.3 318,627 14,222 1,025,946,000 15. Cincinnati (3) ___ Hamilton, Ohio : Campbell, Kenton, Ky. ; 898,031 + 14.1 280,763 10,090 875,903,000 16. Milwaukee (1) — Milwaukee, Wise. : 86.3,937 + 12.7 255,016 9,757 921,287,000 17. Kansas City (1) Johnson, Wyandotte, Kan.: Clay, Jackson, Mo.: 808,231 + 17.7 250,642 8,944 974,377,000 18. Houston tl)__ __ Harris, Texas : 802,102 733,681 + 51.6 + 7.4 257,895 226,916 7,919 8,940 811.198.000 647.814.000 19. Providence (1) Newport, ' ' Providence, R. I. : [Served also by stations in Boston] 20. Seattle til King. Wash. : 726,464 +43.9 254,245 7,834 749,464,000 47 July 13, 1931