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The 162 Most Important Markets of the U. S.
Compiled by J. Walter Thompson Co., based on preliminary 1950 Census figures Data on TV Stations Added by Television Digest
Asterisk indicates city does not yet have TV stations; figures in parentheses indicate number of stations in city; for Station Directory, see pages 6-29.
Ranking and Marketing Facts made available in advance of Population and Its Distribution, seventh edition, 400-page encyclopedia covering all markets to be published by J. Walter Thompson Co. in fall of 1951 (420 Lexington Ave., New York, $15)
8 "A" Markets: Population over 2,000,000 • 8 have TV stations
I
% OP
TOTAL
TOTAL
RETAIL TRADE
MARKETS
COUNTIES
TOTAL
POPULATION
CHANGE 1940 to 1950
DWELLING
UNITS
No. Of Estab. 1948
Sales
1948
1. New York (7)
Bronx, Kings, Nassau,
N. Y., Queens, Richmond, Rockland, Suffolk, Westchester, N. Y. : Bergen, Essex, Hudson, Middlesex, Morris, Passaic, Union, Somerset, N. J.:
12,831,914
+ 10.0%
3,970,725
170,747
$12,618,952,000
2. Chicago (4)
Cook, DuPage, Kane, "'Lake, Will, 111.: Lake, Ind. :
5,475,535
+ 13.5
1,656,173
61,881
5,970,537,000
3. Los Angeles (7)
Los Angeles, Orange, “ Calif. :
4,339,225
+ 48.8
1,529,901
48,765
4,689,586,000
4. Philadelphia (3)
Bucks, Chester, Delaware, “Montgomery, Phila. Pa. : Burlington, Camden, Gloucester, N. J.:
3,660,676
^ 14.4
1,051,915
45,423
3,335,541,000
5. Detroit (3)
Macomb, Oakland, Wayne, Mich.:
2,973,019
+ 25.1
862,241
27,967
3,002,039,000
6. Boston (2)
Essex, Middlesex, Norfolk, Suffolk, Mass.:
2,858,033
+ 7.6
828,779
23,864
2,217,037,000
7. San FranciscoOakland (3)
Alameda, Contra Costa, San Francisco, San Mateo, Solano, Marin, Calif.:
2,214,249
+ 51.5
710,038
25,123
2,361,192,000
8. Pittsburgh (1)
Allegheny, Beaver, “Washington, Westmoreland, Pa. :
2,205,544
+ 5.9
629,840
23,252
1,967,604,000
Total 8 “A” Markets
36,558,195
+ 17.3%
11,239,612
24.4%
427,022
24.1%
$36,162,488,000
27.7%
Percent
of Total U. S
. 24.3%
35 '
'B" Markets: Population 450,000-2.000,000 •
28 have TV
stations
9.
St. Louis (1)— _
St. Louis City, St. Charles, St. Louis, Mo. : Madison, St. Clair, 111. :
1,673,467
+ 16.9%
509,714
19,750
$1,556,067,000
10.
Washington (4)
Dist. of Col., Montgomery, Prince Georges, Md. : Arlington, Fairfax, Va. : (Including Independent Cities of Alexandria and Falls Church, Va. :)
1,457,601
+ 50.6
425,888
10,135
1,480,835,000
11.
Cleveland (3)
Cuyahoga, Lake, Ohio:
1,453,556
+ 14.7
448,912
15,555
1,520,224,000
12.
Baltimore (3)
Baltimore City, Baltimore, Anne Arundel, Md.:
1,320,754
+21.9
394,222
15,336
1,225,746,000
13.
MinneapolisSt. Paul (2)
Anoka, Dakota, Hennepin, Ramsey, Minn. :
1,107,366
+ 17.7
338,990
10,161
1,257,233,000
14.
Buffalo (1)
Erie, Niagara, N.Y. :
1,085,606
+ 13.3
318,627
14,222
1,025,946,000
15.
Cincinnati (3) ___
Hamilton, Ohio : Campbell, Kenton, Ky. ;
898,031
+ 14.1
280,763
10,090
875,903,000
16.
Milwaukee (1) —
Milwaukee, Wise. :
86.3,937
+ 12.7
255,016
9,757
921,287,000
17.
Kansas City (1)
Johnson, Wyandotte, Kan.: Clay, Jackson, Mo.:
808,231
+ 17.7
250,642
8,944
974,377,000
18.
Houston tl)__ __
Harris, Texas :
802,102
733,681
+ 51.6 + 7.4
257,895
226,916
7,919
8,940
811.198.000
647.814.000
19.
Providence (1) Newport,
' ' Providence, R. I. :
[Served also by stations in Boston]
20.
Seattle til
King. Wash. :
726,464
+43.9
254,245
7,834
749,464,000
47
July 13, 1931