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TOTAL RETAIL TRADE
% OF TOTAL
TOTAL CHANGE DWELLING No, Of Sales
MARKETS
COUNTIES POPULATION
1940 to 1950
UNITS
Estab. 1948
1948
*21. Portland .
Clackamas, Multnomah,
701,202
+ 39.9
245,683
7,348
768,318,000
Washington, Ore.: Clark, Wash.:
22. New Orleans (1)
Jefferson, Orleans, St. Bernard. La. :
681,037
+ 23.3
207,640
7,646
546,504,000
23. Atlanta (2) —
Cobh, DeKalb, Fulton,
664,033
610,852
+ 28.2 + 53.3
191,189
196,628
5,748
5,928
661,026,000
708,545,000
24. Dallas (2)
Ga. :
Dallas, Texas :
[Served also by station in Ft. Worth]
•
*25. Hartford
Hartford, Middlesex, Conn. :
603,360
+ 19.1
157,611
6,234
553,592,000
26. Louisville.
Jefferson, Ky.:
574,474
+ 27.2
171,478
5,676
515,949,000
Clark, Floyd, Ind. :
*27. Denver
Adams, Arapahoe, Denver, Jefferson, Colo. :
560,361
+37.4
181,999
5,402
592,281,000
28. Birmingham (2)-.
Jefferson, Ala. :
554,186
+ 20.5
160,145
5,152
439,163,000
29. Norfolk . .
Elizabeth City, Norfolk,
550,619
+ 60.3
161,357
5,446
451,886,000
PortsmouthNewport News (1)
Princess Anne, Warwick, Va. : (Including Independent Cities of Hampton, Newport News, Norfolk, Portsmouth,
So. Norfolk:)
30. Indianapolis (1)
Marion, Ind. :
549,047
+ 19.1
170,512
5,233
624,219,000
*31. Worcester
Worcester, Mass. :
543,094
541,994
+ 7.7 + 11.9
160,134
164,385
6,336
7,813
474.773.000
517.305.000
32. New Haven
New Haven, Conn. :
Waterbury (1)
33. San Diego (1)
San Diego, Calif. ;
535,967
+ 85.2
181,746
5,680
506,208,000
*34. Youngstown
Mahoning, Trumbull, Ohio : Mercer, Pa. :
526,599
+ 11.2
150,367
5,323
464,613,000
35. Albany-Troy
Albany. Rensselaer,
512,527
+ 10.1
170,111
6,751
561,540,000
Schenectady (1)
Schenectady, N. Y. :
*36. Bridgeport ..
Fairfield. Conn.:
502,832
+ 20.2 + 29.1
154,130
6,644
538.449.000
505.002.000
37. Columbus (3)
Franklin, Ohio:
501,882
149,170
4,654
38. San Antonio (2)
Bexar, Texas :
496,090
-f46.7
138,946
5,004
388,431,000
39. Miami (1)
Dade, Fla, :
488,689
+ 82.5
183,461
6,801
588,765,000
40. Rochester (1)
Monroe, N. Y. :
484,877
+ 10.6
148,377
5,449
489,295,000
41. Memphis (1)
Shelby, Tenn.:
480,161
+34.0 + 12.2
138,759
4,119
475.752.000
411.993.000
*42. Springfield
Hampden, Hampshire, "Mass. :
453,979
132,291
5,259
Holyoke
*43. Dayton
Greene, Montgomery, Ohio :
453,181
+ 36.8
137,004
3,915
444,989,000
Total 35 “B” Markets .25,501,839 +25.0% 7,814,953 272,204 $25,274,692,000
Percent of Total U. S. .. 16.9% 16.9% 15.4% 19.4%
Total 43 “A” & “B” Markets 62,060,034 +20.4% 19,054,565 699,226 $61,437,180,000 Percent of Total U. S 41.2% 41.3% 39.5% 47.1%
72 "C" Markets: Population 150,000-450,000 • 22 have TV stations
*44. Allentown
Bethlehem
*45. Akron
*46. Tampa
St. Petersburg
47. Toledo (1)
*48. Wilkes-BarreHazleton
*49. Fall River
New Bedford
50. Omaha (2)
Lehigh, Northampton, Pa.: Warren. N.J. :
434,857
+ 9.6%
126,923
5,938
$399,474,000
Summit, Ohio:
407,981
+ 20.2
122,963
3,841
395,325,000
Hillsborough, Pinellas, ■" Fla.:
406,175
+ 49.3
154,716
5,184
362,814,000
Lucas, Ohio:
392,626
+ 14.0
120,416
4,178
445,273,000
Luzerne, Pa. :
391,226
^11.4
111,109
6,343
306,024,000
Bristol, Mass. :
380,849
+ 4.4
116,742
4,840
316,146,000
Douglas, Sarpy, Neb.: Pottawattamie, Iowa :
362,203
+ 11.4
107,916
3,503
380,297,000
48
TV Fact hook No. 13