Television digest with electronics reports (Jan-Dec 1954)

index to Television Digest, 1954: Volume 10 References are grouped into three major categories: General (pages 1-6), Manufacturers & Merchandisers (page 6), Supplemen^ts (page 1). Index attempts to cover only items considered to be of more than passing interest Reference numbers following each item designate issue and page of Newsletter in which item appeared General ADVERTISING top agencies in 1953, 1 :8. 10 :12 Publishers Information Bureau figures on TVradio billings, 1:16, 5:16, 10:12, 14:14, 18:12, 22:16, 26:16, 31:14, 35:14, 39:16, 44:14, 49:16 FCC station-network statistics, 1:16, 21:1, 24:4, 43:5, 61:16 total advertising in 1953, 2:7 top media in 1953, 5:9 Rorabaugh reports, 6:12 cost-per-thousand down, 8:6 New York proposes tax on agencies, 15:9 rate trends, 18:1, 22:7, 27:6 NARTB’s Tower says TV getting mostly new money, 25:12 top advertisers in 1953, 27 :7 310 stations in electrical anniversary, 30:7 ‘Printers’ Ink’ 1953 figures, 33:4, 34:14 sustainers deserving sponsors, 33:7 top advertisers in first half 1954, 36:7 $20,000,000 a year estimated for network keys, 36:8 'Advertising Age’ asks why TV is “so hungry,’’ 36:8 brassiere commercials, 36:14 TV taking from other media, 37:6 best-remembered commercials, 37 :7 farm market, 39:9 Biow-Benrus-Bulova changes, 39:10 TV mfrs. expenditures, 39:12 Cecil & Presbrey quits, 41 :6 clearance problems over by 1966, says Frey, 42:12 WATV ties rates to ratings, 43:8 beer-wine commercials, 43:14, 44:14, 45:7, 46:6 •Reader’s Digest’ takes ads, 45:7, 46:7 full-screen ID, 46:6 ANA annual meeting, 46:6 competition forcing heavy expenditures, 47:8 why advertisers dropped TV, 47:8 magazine concept analyzed by Bergmann, 48:9 sponsors’ top brass buying programs, 49:11 ANA officers, 62:6 awards for best commercials urged, 52:6 ALLOCATIONS (see also UHF) Whitcfish Bay court decision, 4 ;2 FCC reversed in Chicago Ch. 2 case, 4 :2 Court upholds FCC allocation authority in Logansport case, 6:3 z«jne changes, 6:2 directional antennas, 33:4, 36:8, 49:7 Zone I height ceiling, 39:3, 48:2, 50:6 "selective de-intermixture,” 39:3, 43:4, 44:3, 60:6 WAAM propagation study, 61:6 AM (Standard) Broadcasting (see also specific networks and Advertising) total stations & applications, 1:7, 27:5 FCC revenue-expense statistics, 1:16, 61:16 merger of WLS & WENR, Chicago, 7:10 network rates, 24:7, 25:1, 26:1, 27:7, 29:2, 39:6 TV operator quitting radio, 31:4, 32:6 evaluations of networks at Chicago meetings, 36 Quality Radio Group, 36:7, 37:12, 42:12, 48:8 Doherty analysis, 39:6 250-watt locals seek 1-kw, 39:6 MBS’ O'Neil on radio future, 43:7 BAB changes name to Radio Advertising Bureau 47:16 Sarnoff on network future, 48:7 Kobak urges TV-radio separation, 48:9 Station Sales WGAR, Cleveland, O., 1:16 KPOA, Honolulu, T. H„ 3:2 WINS, New York, N. 'Y., 6:8 KSUO, San Diego, Cal., 13:16 WLCS, Baton Rouge, La., 13:16, 17:12 KHON, Honolulu, T. H., 13:16 WGKV, Charleston, W. Va., 16:6 WAMS, Wilmington, Del., 16:6 WNEW, New 'York, N. 'Y., 16:12 WGR, Buffalo, N. Y., 17:1 WTIK, Durham, N. C., 17:12 KFEL, Denver, Colo., 17:12 WHKC, Columbus, O., 17:12 WKDA, Nashville, Tenn., 19:7 KCBQ, San Diego, Cal., 19:14, 26:14 WIBM, Jackson, Mich., 21:16, 25:14 WTMA, Charleston, S. C., 22:16, 26:15 KYOS, Merced, Cal., 22:16 WSAU, Wausau, Wis., 23:14 WGXTY, Bangor, Me., 26:16 KXOC, Chico, Cal., 26:15 WTBO, Cumberland, Md., 32:14, 36:9 WINI, Murphysboro, 111., 33:10 WGMA, Hollywood, Fla., 33:10 WNMP, Evanston, 111,, 34:8 WJBF, Augusta, Ga., 34:14 WEAN, Providence, R. I., 35:7 WHOT, South Bend, Ind., 36:9 WSIR, Winter Haven, Fla., 36:9 WHOO, Orlando, Fla., 36:9 KMO, Tacoma, Wash., 36:14 WJJJ, Montgomery, Ala., 39:16, 41:13 WMIN, St. Paul, Minn., 40:6 KFBI, Wichita, Kan., 41:8, 45:9 WHLD, Niagara Falls, N. Y., 41:8 WTRF, Wheeling, W. Va., 41:8 WJW, Cleveland, O., 41:14 KJR, Seattle, Wash., 43:14, 45:9 WGTC, Greenville, N. C., 43:14, 46:9 WJW, Cleveland, O., 43:14, 46:9 KQV, Pittsburgh, Pa., 44:4 WIBG, Philadelphia, Pa., 46:9, 60:8 KCOM, Sioux City, la., 46 :9 WPWA, Chester, Pa., 47:16 WESK, Escanaba, Mich., 50:8 WORC, Worcester, Mass., 60:8 KOAT, Albuquerque, N. M., 60:8 KRSN, Los Alamos, N. M., 60:8 KBOX, Modesto, Cal., 60:8 AMERICAN BROADCASTING CO. (ABC) triple exposure plan, 8:6 ratings climb, 9:12 financial reports, 13:16, 17:12, 30:12, 43:12 Disney deal, 14:1, 20:8, 43:8 personnel shake-up, 39:7 Theatre Guild consultative contract, 43:8 owned stations getting maximum power, 46:8 ‘Disneyland’ success, 47:9 "magazine concept” program, 49:9 ANTENNAS, TRANSMITTING — see Equipment, Telecasting ANTI-TRUST (see also Patents) ad agency study by Justice Dept., 6:11 Justice Dept, files against Schine, 11:13 NED A consent judgment, 27:12 16mm suit, 43:7 Govt, moves against RCA patent pool, 47:1, 48:14 Govt, suit against Philco, 51:1 APPLICATIONS & CPs FOR NEW TV STATIONS (see also UHF) multiple ownership, 3:3, 6:3, 6:1, 39:3 Westinghouse seeks clarification of multiple ownership, 3:14, 7:4, 8:3, 13:16 Senate quiz on multiples, 4:6 hearing charges get frantic, 6:2 FCC’s good record in processing, 6:3, 7:7 Spartanburg site-move case, 6:6, 8:3, 10:3, 28:5 St. Louis Ch. 11 case, 10:3, 35:6 San Bernardino turned down, lack of funds, 12:2 Clarksburg newspaper protest, 13:5, 16:3, 16:2, 27 *3 » » » WHIZ-TV, Zanesville, channel shift, 15:3 Broadcast Bureau asks reversal in Mobile case, 17:16 Storer appeals multiple ownership rules, 24:12 General Teleradio compliance with multiple ownership, 24:12 FCC changes hearing rules, 29:7 FCC hearing rules attacked by bar group, 30:14 “party in interest” ruling, 31:4 Easton-Allentown court decision, 34:2, 36:14 perjury charge in Portland case, 35:6, 36:8. 38:10, 50:6 laggards, 37:2 “5-&-2” ruling, 38:1, 39:16 diversification theme in decisions, 41:3, 61:3 “anti-straddling” rule eliminated, 43:4 CPs for Beaumont & Tampa stayed, 49:2, 51:6, 52 ‘A CBS sales, policies attacked, 49:7, 50:9, 51:6, 52 A NBC Mt. Higby uhf, 51:6 Supplements and Special Reports Published During 1954 References are to Issues of Television Digest with articles pertaining to documents Directories Semi-Annual TV Factbooks of Jan. 16 and July 16; with weekly Addenda reporting current FCC grants, applications, new stations on air, etc. Annual AM-FM Directory of Jan. 1; with weekly Addenda reporting current FCC decisions, applications, etc. Listings of all AM-FM stations by states and frequencies, all applications by states and frequencies, call letter lists, etc. (Includes other North American stations.) Special Supplements and Reports Proposed Schedule of License Fees. Charges to be made for handling applications, modifications and licenses, issued by FCC as notice of rulemaking. (Vol. 10:5). TV Set Ownership by Counties. Total families and receivers, by geographic areas, states and counties, including vhf and uhf breakdown, prepared for CBS-TV by A. C. Nielsen Co. (Vol.l0:9). Proposed Restrictions on Spurious Radiations. Full text of FCC’s notice of rule-making specifying limits for various services and providing for system of equipment certification. (Vol. 10:16). Color TV Appraised by Network Presidents. Full texts of speeches by Frank Stanton and Sylvester I Weaver Jr., on present status and immediate prospects^ of color, delivered during symposium of American Assn, of Advertising Agencies at White Sulphur Springs, W. Va., April 23, 1954. (Vol. 10:18). Where the TV Sets Are. J. Walter Thompson Co. report on homes with TV as of Jan. 1, 1964, covering the 340 top markets, giving figures on number of homes and receivers, percentage of saturation, etc. (Vol. 10:21). The Road to Responsibility. Full text of address by William S. Paley, chairman, CBS Inc., before convention of National Assn, of Radio & TV Broadcasters in Chicago, May 25, 1954, on occasion of his acceptance of NARTB’s 1954 Keynote Award. (Vol. 10:22). Color Status of Network Affiliates. Station-by-stahon report on capabilities of NBC-TV and CBSTV affiliates to carry network color or originate local slide, film and live color, derived from information supplied by networks. (Vol. 10:43). Govt. Action Against RCA Patent Pool. Full text of complaint filed in civil action by Justice Dept., in U. S. Court for Southern District of New York, Nov. 19. 1954. charging RCA with oper“tinS) patent pool in restraint of trade. (Vol. Govt. Civil Action Against Philco Corp. Full text m complaint filed in civil action by Justice Dept., in U. S. District Court of Eastern Dis^ict of Pennsylvania. Dec. 15, 1954, charging Philco with illegally restricting distributors and dealers. (Vol. 10:51). Bound Copies Available Complete sets of the 1954 Television Digest Newsletters, along with the two 1954 TV Factbooks, Addenda and all Supplements, can be permanently bound between embossed hard covers and be made available on order at $25 per volume. 1