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RETMA also reported official 1955 production of 7,214,787 TVs & 13,368,556 radios, including auto sets. TV output was second only to 1950's 7,463,800, was well up from 1951's 5,384,798 and 1952’s 6,096,279 (for month-by-month tabulations of TV sets by types, 1947-53, see p. 334, TV Factbook No. 18). Radios were up from 1952's 10,934,872 but far from 1947's record 20,000,000. Here's monthly breakdown of TV and radio production for 1953:
1953
Production
1953
Radio Production by
rypes
Total TV
Total Radio
Home Sets
Portables
Clock
Auto
January
719,234
1,093,142
361,921
93,962
189,592
447,667
February
730,597
1,192,439
402,742
87,711
210,924
491,062
March (5 wks)
810,112
1,549,203
442,101
177,656
275,079
654,367
April
567,878
1,158,936
286,974
201,476
198,394
483,092
May
481,936
1,108,991
278,156
204,065
129,391
497,379
June (5 wks) .
524,479
1,163,831
287,724
239,189
131,144
505,774
July
316,289
674,459
172,197
78,434
87,620
336,208
August
603,760
991,637
299,939
145,460
169,301
376,937
Sept. (5 wks)
770,085
1,216,525
529,427
147,355
182,417
357,326
October
680,433
1,052,493
370,178
135,009
189,230
358,076
November
560,197
1,065,785
457,151
127,316
171,356
309,962
Dec. (5 wks) .
449,787
1,101,115
514,428
103,931
117,672
365,084
TOTAL 7
,214,787
13,368,556
4,402,938
1,741,564
2,041,120
5,182,934
'WORLD'S FASTEST GROWING MAJOR INDUSTRY': Electronic industry's Mr. Statistics had some fabulous figures for N.Y. Society cf Security Analysts this week. Sylvania's sales research director Frank Mansfield, who also heads RETMA statistical committee, called electronics "world's fastest growing major industry", estimated sales and revenue volume at about S8 billion a year at present, foresaw more than $13 billion annually in sales and revenue within next 8 years.
An accurate prophet in the past, Frank Mansfield's figures are usually taken quite seriously by the industry. So it will sit up and take notice when he says that by 1960-62 color will amount to 80% of all TV set sales. Here's a summary of what he foresees, with some amazingly precise figures which could some day rise to plague him, even though he allows himself a 3-year leeway for their achievement:
Television : Receiver sales at retail in 1953 totaled 6,600,000 units, at
factory value of $1.1 billion. In 1957-59, they'll average 5, 300, OOO-to-6, 900, 000, valued at $1.9-to-$2.5 billion, with about 46% of them in color; in 1960-62. between 5,400,000-S:-8,100,000 annually, valued at $1. 65-to-$2. 47 billion, about 80% of them in color. By end of 1955, entire country except for "very fringe territory" will be covered by good TV signals, he declared, noting that half of the homes of U.S. are now 85% saturated, while another 36% of nation's homes have 40% TV saturation.
Radios : About 7,000,000 home radios, at $113,000,000 factory value, were
sold at retail in 1953, plus 5,200,000 auto sets at $150,000,000. In 1954, about 6,000,000 home sets valued at $100,000,000 plus 4,100,000 auto sets at $123,000,000 will be sold. For 1957-59, he foresaw home set sales of 7,800,000 a year at annual value of $126,000,000 and auto set sales of 3,600,000-5,000,000 at $108-150,000,000.
Phonograph players : Should maintain fairly level volume of sales between
$120,000,000 & $130,000,000 a year in next decade — though increasing popularity of high-fidelity systems may well increase this total considerably. (RCA v.p. Mannie Sacks predicted phonograph record sales of $300,000,000 a year by 1960; Vol. 10:3.)
Tubes and components for repair: Totaled about $600,000,000 in 1953, will
be about $850,000,000 in 1954, $1.4 billion in 1957-59. $2.2 billion in 1960-62.
Defense purchases of electronics products totaled $2.8 billion in 1953, may go up to $2.9 billion this year, to $3.1 billion a year in 1957-59 and $3.8 billion in 1960-62. He said this estimate was based on assumption of "no shooting war". Though Govt, will remain biggest customer of industry and bulk of production will continue to go for defense and entertainment, electronics equipment for industry and