Television digest with electronic reports (Jan-Dec 1954)

14 commerce will make steady advances, totaling some $274,000,000 in 1954, $520,000,000 by 1957-59 and $945,000,000 by 1960-62. Markups on all electronics items from factory to consumer will account for another $1.4 billion in 1954, he figures, and should reach $2.5 billion in 1960-62. * * * * Lumping revenues from TV-radio broadcasting with radiotelegraph & commercial cables, Mansfield arrives at a total of $1.285 billion in 1953, says these should go up to $1.4 billion in 1954, $1.5 billion in 1957-59, $1.8 billion in 1960-62. RCA v.p. Dr. C.B. Jolliffe, at same meeting, said he agreed with Mansfield's over-all statistical forecasts, though differing on some individual items. Philco v.p. Courtnay Pitt predicted factory value of all electronics items sold in 1954 would be $5.1 billion — got this total from estimated $3.5 billion for defense purchases, $1.2 billion for TVs, $300,000,000 radios, $100,000,000 industrial items. Trade Personals: w. a. Biees, ex-v.p. & gen. sales mgr. of old Crosley div. prior to reorganization last year, resigns as v.p. of parent Avco Mfg. Corp., returns to Los Angeles home, but continues with Avco as consultant . . . John Kelly, exRaytheon Distributor Inc., Chicago, named gen. sales mgr. of Raytheon TV-radio div., succeeding Wm. J. Kelt, now pres, of Appliance Distributors Inc., Indianapolis Raytheon outlet . . . Ellis L. Redden resigns as Motorola adv. & sales promotion director; effective on March 1, he will be succeeded by David H. Kutner, now in same position at Norge div. of Borg-Warner Corp. . . . Kenneth C. Meinken Jr. resigns as v.p. & gen. sales mgr. of National Union Radio Corp. (tubes) to become sales mgr. of Automatic Mfg. Corp., Newark (electronic components); he assumes duties handled by sales v.p. Bert E. Smith, to whom he reports . . . Fred M. Link, ex-pres. and founder of old Link Radio Corp., appointed director of DuMont’s new mobile communications dept., supervising marketing of mobile and fixed-station radio transmitter & receiver equipment; he thus renews association with Dr. DuMont begun when both were with old De Forest Radio Co. in late 1920’s . . . Thomas Ryan named Sylvania midwest sales mgr., Robert Burbidge west coast sales mgr. . . . Eugene S. Fields Jr. resigns as mid-Atlantic district mgr., Raytheon TV-radio div. . . . Wm. Rider, exAvco, named CBS-Columbia district mgr. in Cleveland . . . Raymond P. Weis promoted to sales promotion mgr., Stromberg-Carlson sound equipment div. . . . Allen N. White Jr. resigns as sales promotion mgr. of Westinghouse TV-radio div. . . . Raul H. Frye, ex-Raytheon, appointed engineering v.p.. National Co., Malden, Mass.; Thomas D. Walsh promoted to v.p. & controller . . . Neil R. Seitzman appointed sales mgr. of Reon Resistor Corp., Yonkers, N. Y., taking over duties handled by pres. Leon Resnicow . . . Harold J. Adler, ex-Hallicrafters, appointed engineering v.p., Edwin I. Guthman Co., Chicago (capacitors) . . . E. Hoy McConnell upped to Capehart-Farnsworth sales promotion mgr.; Philip B. Parker, ex-Landers, Frary & Clark (appliances), named Dallas sales mgr. . . . Wm. H. Rickards, ex-Radiart & Cleveland Electronics, named to new post of director of engineering. Ward Products div. of Gabriel Co. (antennas) . . . Howard N. Gross named Motorola regional sales mgr. for Washington-Baltimore-Newark territory, replacing Charles Klein, resigned . . . John Jipp, exMotorola, named instrumentation recorder sales mgr., Ampex Corp., Redwood City, Cal. Pitching for RCA account which quits J. Walter Thompson June 1, William H. Weintraub & Co. placed full-page ad in Jan. 28 New York Times, strikingly captioned with letters RCA in Morse code and addressed to executives of RCA-NBC, listing top 28 by name, then followed this up with presentation. New adv. agency will be chosen in month or two. Distributors Notes: RCA Victor appoints Prudential Distributors Inc., Spokane (Bedri Saad, pres.), replacing Harper-Meggee Inc., now out of business . . . Hoffman Radio appoints Covington Distributing Co., Houston (A. B. Covington, pres.) . . . CBS-Columbia appoints McCormack & Co., ex-Hoffman Radio San Francisco outlet, replacing Pacific Northern Appliances . . . Philco appoints Luckenbach Inc., Pottsville, Pa. (Russell W. Zacharias, pres.), replacing A1 Saphin Co. . . . Emerson appoints Graybar, Cincinnati . . . Crosley -Bendix appoints Robert L. Rice Co., Portland, Ore. . . . Meek TV appoints Milmar Inc., Cleveland . . . Tele King closes factory branches in Philadelphia, Cincinnati, Hartford & Charlotte for reasons of economy, appoints Kingsley Stubbs Co., San Francisco, and F. E. Becker & Co., Portland, Ore. . . . Hoffman Radio appoints Paul G. Bryant, ex-gen. mgr. of Hoffman Sales Corp. of Los Angeles, as gen. mgr. of Hoffman distributor organizations in Seattle, Portland, San Francisco, Los Angeles & San Diego; he’s succeeded by Jack Herbst, exsales mgr. of Hoffman Sales Corp. of Los Angeles . . . Admiral Chicago factory branch appoints Wm. A. Larson mgr. of distribution, replacing Paul Dorsey, now gen. mgr. of San Francisco branch; Wm. Oppenheim appointed TV & appliances sales mgr., replacing Julian Rudoy, resigned . . . Philco Distributors, Philadelphia, appoints James F. Haley TV-radio sales mgr.; Philco-Los Angeles appoints Milton Golden sales mgi\ of electronics div. . . . Raytheon Little Rock factory branch appoints Albert F. Bushkuhl mgr., replacing James Sprague, resigned . . . J. M. Oberc Inc., Highland Park, Mich. (Arvin) appoints Robert F. Perkins, ex-Emerson of Michigan, as sales mgr. Frederick D. Ogilby, v.p. & gen. mgr. of Philco TVradio div., takes full charge of TV, Wm. H. Chaffee takes over for radio, following promotion last week of Larry F. Hardy, ex-pres. of TV-radio div., to be v.p. in charge of product development. Raymond A. Rich is promoted to v.p. & gen. mgr. in charge of Philco refrigeration div., succeeding John M. Otter, now v.p. in charge of consumer product divs. ; Samuel N. Regenstrief, ex-v.p. of refrigeration div., named v.p. in charge of manufacturing for all major appliance products, including newly-acquired Dexter home laundry equipment line (Vol. 9:50). Westinghouse cut prices by $20 this week on 4 more vhf-only sets : 17-in. black plastic table, from $180 to $160 ; 21-in. mahagony masonite table, $200 to $180 ; 21-in. openface mahogany console, $300 to $280; 21-in. open-face frosted oak console, $320 to $300. Optional uhf tuners are $40 extra. Westinghouse also announced construction had started on 150,000-sq. ft. warehouse adjoining TVradio plant at Metuchen, N. J. General Foods Corp. has set up new post of “director of electronic applications,” assigning Harold H. Cauvert to job; he’s ex-mgr. of staff operations for sales div.