Television digest with electronic reports (Jan-Dec 1954)
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NORFOLK’S WTAR-TV (Ch. 3) turned on new 25-kw RCA transmitter March 30, replacing 5-kw, and on March 30 KVTV, Sioux City, la. (Ch. 9) turned on its 20-kw GE amplifier. Also reported, by RCA, was March 31 shipment of 50-kw transmitter to WBAL-TV, Baltimore (Ch. 11).
GE got off 5-kw transmitters March 27 to upcoming K ALB-TV, Alexandria, La. (Ch. 5) and KPLC-TV, Lake Charles, La. (Ch. 7), both of which will get antenna in May. GE also announced that Ch. 6 transmitter has been shipped to KRDO-TV, Sedalia, Mo., which already had antenna, and that order for 12-kw has been received from WFIE, Evansville, Ind. (Ch. 62) to replace present 1-kw. ^ ^ ^
In our continuing survey of upcoming new stations, these were the reports received this week:
KFXJ-TV, Grand Junction, Colo. (Ch. 6), now running dummy loads on 500-watt Gates transmitter acquired from KFXD-TV, Nampa-Boise, Ida., hopes to begin test patterns by mid-May, programming by end of month, reports pres.-gen. mgr. Rex G. Howell. It will use 3-bay GE antenna atop 340-ft. Aerial tower; delivery of latter awaits only FCC approval of height increase. Base hour rate will be $100. Hal Holman will be rep.
KFXD-TV, Nampa-Boise, Ida. (Ch. 6), which quit the air for economic reasons last Aug. (Vol. 9:34), but was recently acquired by Idaho Bcstg. & Television Co. (Vol. 10:5), hasn’t set target date. Present CP holders operate KGEM, Boise, recently gave up CP for Ch. 9 there (KTVI), still seeks to determine whether third station can be operated economically in area, reports pres. Frank Carman, engineer-broadcaster. KFXD-TV’s 500watt Gates transmitter has been sold to KFXJ-TV, Grand Junction, Colo. (Ch. 5), which has May target (see above). A higher-powered transmitter will be installed if KFXDTV decides to build. Rep will be Hollingbery, who may include it under “group market plan” along with 5 other stations with interlocking ownership — KOPR-TV, Butte, Mont. (Ch. 4) ; and the upcoming KUTV, Salt Lake City (Ch. 2), and Idaho grantees KWIK-TV, Pocatello (Ch. 10), KLIX-TV, Twin Falls (Ch. 11), and KIFT-TV, Idaho Falls (Ch. 8).
KWIK-TV, Pocatello, Ida. (Ch. 10), owned by Frank C. Carman-Grant Wrathall group, now doesn’t expect delivery of transmitter until early summer, has delayed test pattern target to Sept. 15, programming to Nov., reports new gen. mgr. John R. Taylor. Transmitter is being cus
Staiion Acconnls: Monsanto Chemical Co., for its All detergent, on April 4 starts Jane Pickens Show on WABCTV, N. Y., Sun. 9:15-9:30 p.m., thru Needham, Louis & Brorby; it’s being fed to rest of network co-op . . . Winston Cigarets, new R. J. Reynolds filter-tip item, introduced into New England market last week via TV spots and newspapers; campaign will expand, thru William Esty Co. . . . WCBS-TV, N. Y., sells out Margaret Arlen’s 8:55-9 a.m. Morning Memo segment of CBS-TV 7-9 a.m. Morning Show to: S. B. Thomas Inc. (protein bread), Mon., thru Richard W. Orr Assoc.; Renuzit, Tue. & Fri., thru Feigenbaum & Wermen, Philadelphia; Sapolin Paints, Wed. & Thu., thru Kastor, Farrell, Chesley & Clifford . . . Schaefer Beer & Lucky Strike, also sponsoring on WORTV, buy all 1954 Dodgers home games on WICC-TV, Bridgeport, thru BBDO . . . Among other advertisers reported using or planning to use TV : Chester H. Roth Co., New York (Esquire socks), thru Ross Roy, N. Y.; Wynn Oil Co., Azusa, Cal. (Wynn’s friction proofing oil), thru BBDO, Los Angeles; National Retail Hardware Assn., Indianapolis (Independent Hardwaremen Week), thru Grey Adv., N. Y.; Kret.schmer Corp., Carrollton, Mich, (wheat germ), thru Gleason Adv., Detroit; Ivano Inc.,
tom-built in Salt Lake City workshop operated jointly by all Carman stations. It will use 88-ft. tower topped by RCA antenna, 5893-ft. above sea level. It’s only 48-mi. from Idaho Falls, where KID-TV (Ch. 3) started last Dec.; KISJ (Ch. 6), other Pocatello grantee, plans debut by next summer. KWIK-TV rep will be Hollingbery, who will offer it under “group market plan.”
WTHI-TV, Terre Haute, Ind. (Ch. 10) is remodeling newly-acquired 3-story building into TV-radio headquarters. With footings already poured, construction of 475-ft. Ideco tower begins April 14. It has 50-kw RCA transmitter scheduled for May delivery, plans mid-June tests, July 1 programming as CBS affiliate. Base hour rate will be $400. Rep will be Bolling.
WTIK-TV, Durham, N. C. (Ch. 11), now that it’s selling radio WTIK to Chanticleer Bcstg. Co., New Brunswick, N. J., will apply for new call letters, WTVD (Watch Television Durham), reports pres. Harmon L. Duncan. Change won’t be made until June 23, however, because it’s assigned until then to 20th Century-Fox for use in movie Taxi. Station plans Sept, start with DuMont equipment.
KSWM-TV, Joplin, Mo. (Ch. 12), just starting building construction, has 10-kw RCA transmitter promised for April and Stainless tower scheduled for completion in July, now plans Aug. 1 tests, writes pres.-gen. mgr. Austin Harrison. It plans Aug. 15 programming, has signed with CBS. Rep not yet chosen.
WQXL-TV, Louisville (Ch. 41) has completed 250-ft. Blaw-Knox tower topped with 43-ft. GE antenna, now awaits delivery of 1-kw GPL-Continental transmitter before setting target, reports owner Robt. W. Rounsaville. He also holds CPs for WQXN-TV, Cincinnati (Ch. 54), with summer target, and WQXI-TV, Atlanta (Ch. 36) due in fall. Forjoe will be rep for WQXL-TV & WQXN-TV; rep for WQXI-TV not reported.
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CFCM-TV, Quebec City, Que. (Ch. 4), with 95% of technical equipment on hand and construction nearing completion, now plans tests during latter May of 500-watt DuMont transmitter in suburban Ste. Foye, reports operations & program mgr. Claude Garneau. In June, 35 hours of programs per week begin, 5-6 p.m. & 7-11 p.m. daily. It’s jointly owned by Famous Players Canadian Corp. and AM stations CHRC, CJQC, CKCV. Famous Players also owns 50% of CKCO-TV, Kitchener, Ont., which began last Dec. CFCM-TV base hour will be $200. Reps will be Weed (for U. S.) and Jos. A. Hardy & Co.
Chicago (Ivalon sponges), thru Arthur R. McDonald, Chicago; California Valley Wine Co., New York (Schapiro’s Kosher wdnes), thru Ben S. Bliss & Co., N. Y.; White Rock Corp. (beverages), thru David J. Mahoney Inc., N. Y.; Albers Milling Co. (Friskies dog food), thru Erwin, Wasey, L. A.; King O’Lawn Mfg. Co., South Gate, Cal. (power lawn mowers & edgers), thru Jordan Co., L. A.; International Paint Co., Calif, trade div., thru Sherman Adv., S. F.; No-Cal Beverage Co. (non-fattening drink), thru Grey Adv.
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General Foods reassigns products to agencies as follows: Young & Rubicam (Jell-0, Minute Rice, Minute Tapioca, Calumet baking powder, Certo, Sure-Jell, D-Zerta, Birds Eye frosted foods. Baker chocolate & cocoa. Baker’s Coconut, Log Cabin Syrup, Swan’s Down, Instant Postum, Sanka, Birely’s soft drinks, Kernel-Fresh salted nuts) ; Benton & Bowles (Post cereals. Maxwell House, Bliss & Yuban coffees, Gaines dog food); Foote, Cone & Belding (Kool-Aid).
American Assn, of Advertising Agencies holds 36th annual meeting at the Greenbrier, White Sulphur Springs, W. Va., April 22-24.