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Markets and Market Groups
Estimated No. of Households
Estimated No. TV Households
Ratio of TV Households to Total
Per cent
of i;.s. Total TV
(See text)
Ccunties
Jan. 1, 1954f
Jan. 1, 1954
Households
H ousehoMs
♦RICHMOND (D)
Wayne, Ind.:
22,400
15,398
68.7%
.0570%
RICHMOND (C)
Richmond City, Chesterfield, Henrico,
101,300
65,607
64.7%
.2430%
♦RIVERSIDE (D)
Va, (Including Independent City of Colonial Heights, Va,):
Riverside, Calif.:
69,500
36,622
52.7%
.1356%
ROANOKE (D’)
Roanoke, Roanoke City, Va.:
39,200
21,617
55.1%
.0801%
ROCHESTER (D)
Olmsted, Minn.:
14,300
6,617
46.3%
.0245%
ROCHESTER (B)
Monroe , N . Y .:
161,800
145,620
90.0%
.5646%
ROCKFORD (C)
Winnebago, 111.:
52,700
23,873
45.3%
.0884%
♦ROCKY MOUNT (D) ...
Nash, Edgecombe, N.C.:
26,500
4,536
17.1%
.0168%
ROME (D)
Floyd, Ga.:
17,600
9,102
51.7%
.0337%
ROSVELL (D)
Chaves, N. M .:
14,100
3,769
26.7%
.0140%
SACRAMENTO (C) ....
Sacramento, Calif.:
106,700
52,816
49.5%
.1956%
SAGINAW (C)
Saginaw, Mich.:
48,100
31,674
65.9%
.1173%
♦SALEM (D)
Marion, Polk, Ore.:
42,100
13,482
32.0%
.0499%
♦SALINA (D)
Salina, Kan.:
11,700
2,617
22.4%
.0097%
SALT LAKE CITY (C) . .
Salt Lake City, Utah:
88,400
76,964
87.1%
.2850%
SAN ANGELO (D’) ....
Tom Green, Texas:
20,300
4,617
22.7%
.0171%
SAN ANTONIO (B) ....
Bexar, Texas:
143,200
94,878
66.3%
.3514%
♦SAN BERNARDINO (C) .
San Bernardino, Calif.:
109,200
57,327
52.5%
.2123%
SAN DIEGO (B)
San Diego, Calif.:
240,100
152,018
63.3%
.5630%
SAN FRANCISCO (A)
Alameda, Contra Costa, San Fran
838,900
536,896
64.0%
1.9885%
OAKLAND
♦SAN JOSE (C)
cisco, San Mateo, Solano, Marin, Calif, : Santa Clara, Calif.:
108,500
73,129
67.4%
.2708%
SAN LUIS OBISPO (F’) .
San Luis Obispo, Calif.:
25,400
5,576
22.0%
.0207%
♦SANDUSKY (D)
Erie, Ohio:
17,300
12,733
73.6%
.0472%
SANTA BARBARA (D) . .
Santa Barbara, Calif,:
36,100
14,241
39.4%
.0527%
♦SANTA FE (D)
Santa Fe, N. M.
10,800
1,687
15.6%
.0062%
♦SAVANNAH (C)
Chatham, Ga.:
47,400
8,849
18.7%
.0328%
SCRANTON (C)
Lackawanna, Pa.:
72,300
39,096
54.1%
.1448%
SEATTLE (B)
King, Wash.:
268,800
170,722
63.5%
.6323%
♦SHEBOYGAN (D)
Sheboygan, Wis.:
25,400
16,982
66.9%
.0629%
SHREVEPORT (C)
Caddo Parish, La.:
54,800
7,722
14.1%
.0286%
SIOUX CITY (D’)
Woodbury, Iowa:
34,800
24,472
70.3%
.0906%
SIOUX FALLS (D’) ....
Minnehaha, S, D.:
23,200
10,396
44.8%
.0385%
SOUTH BEND (C)
St. Joseph, Ind.:
68,200
55,023
80.7%
.2038%
♦SPARTANBURG (D) . . . .
Spartanburg, S. C.:
40,900
15,128
37.0%
.0560%
SPOKANE (C)
Spokane, Wash.:
78,600
41,987
53.4%
.1555%
SPRINGFIELD (D’) ....
Sangamon, 111.:
44,600
12,983
29.1%
.0481%
SPRINGFIELD (B)
Hampden, Hampshire, Mass.:
139,100
103,075
74.1%
.3817%
HOLYOKE
SPRINGFIELD (D’) ....
Greene, Mo.:
37,100
14,541
39.2%
.0539%
♦SPRINGFIELD (D’) ....
Clark, Ohio:
36,100
30,887
85.6%
.1144%
♦ST. CLOUD (D)
Benton, Sherburne, Stearns, Minn.:
24,100
10,120
42.0%
.0375%
ST. JOSEPH (D’)
Buchanan, Mo.:
31,900
14,646
45.9%
.0542%
ST. LOUIS (B)
St. Louis City, St. Charles, St. Louis,
560,400
446,722
79.7%
1.6545%
STOCKTON (C)
Mo.; Madison, St. Clair, 111,: San Joaquin, Calif.:
69,600
42,456
61.0%
.1572%
SYRACUSE (C)
Onondaga, N. Y .:
110,800
99,720
90.0%
.3737%
TACOMA (C)
Pierce, Wash.:
93,100
50,440
54.2%
.1868%
9