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Ratio of TV Per cent Estimated No. Estimated No. Households of U.S.
Markets and Market Groups of Households TV Households to Total Total TV
(See text)
Counties
] an. 1, 1954f
Jan. 1, 1954
H ouseholds
H ouseholds
‘TALLAHASSEE (D) . . .
Leon, Fla.:
15,200
1,286
8.5%
.0048%
TAMPA (C)
ST. PETERSBURG
Hillsborough, Pinellas, Fla.:
157,800
44,379
28.1%
.1644%
TEMPLE (D)
Bell, Texas:
23,300
5,670
24.3%
.0210%
‘TERRE HAUTE (D’) . .
Vigo, Ind.:
36,000
18,836
52.3%
.0698%
TEXARKANA (D) ....
. Miller, Ark.; Bowie, Texas:
30,500
5,571
18.3%
.0207%
TOLEDO (C)
. Lucas, Ohio:
127,600
114,840
90.0%
.4304%
TOPEKA (D’)
• Shawnee, Kan.:
39,700
17,270
43.5%
.0640%
‘TORRINGTON (D) . . . .
• Litchfield, Conn.:
31,800
20,150
63.4%
.0746%
‘TRENTON (C)
• Mercer, N. J,:
68,500
61,650
90.0%
.2311%
TUCSON
• Pima, Ariz.:
55,600
16,957
30.5%
.0628%
TULARE (F’)
T ulare , Calif. :
46,300
14,895
32.2%
.0552%
TULSA (C)
• Tulsa, Okla.:
88,700
63,614
71.7%
.2356%
‘TUSCALOOSA (D) . . . .
• Tuscaloosa, Ala.:
24,200
7,189
29.7%
.0266%
TYLER (D)
. Smith, Texas:
22,700
4,481
19.7%
.0166%
UTICA-ROME (C) . . . .
. Herkimer, Oneida, N. Y.:
89,100
66,318
74.4%
.2456%
‘VICKSBURG (D)
• Warren, Miss.:
12,500
1,886
15.1%
.0070%
WACO (D’)
■ McLennan, Texas:
41,400
10,534
25.4%
.0390%
WASHINGTON (B)
District of Columbia; Montgomery,
476,700
399,328
83.8%
1.4790%
Prince Georges, Md; Arlington, Fairfax, Va.; (Including Independent Cities of Alexandria and Falls Church, Va.):
WATERLOO (D’)
Black Hawk, Iowa:
33,300
12,616
37.9%
.0467%
‘W ATERTOWN (D)
Jefferson, N. Y.:
27,000
13,640
50.5%
.0505%
‘WAUSAU (D)
Marathon, Wis.:
22,900
1,811
7.9%
.0067%
WEST PALM BEACH (D)
Palm Beach, Fla.:
43,100
7,808
18.1%
.0289%
WHEELING (C) STEUBENVILLE
Brooke, Hancock, Marshall, Ohio; W. Va.; Belmont, Jefferson, Ohio:
101,800
63,848
62.7%
.2366%
WICHITA (C)
Sedgwick, Kan.:
95,400
30,852
32.3%
.1143%
WICHITA FALLS (D’) . .
Wichita, Texas:
32,400
12,700
39.2%
.0470%
WILKES-BARRE (C) HAZELTON
Luzerne, Pa.:
107,700
54,567
50.7%
.2021%
‘WILLIAMSPORT (D) . . .
Lycoming, Pa.:
31,800
9,776
30.7%
.0362%
WILMINGTON (C)
New Castle, Del.; Salem, N. J.:
85,100
76,590
90.0%
.2849%
‘WILMINGTON (D)
New Hanover, N. C .:
20,000
1,472
7.4%
.0055%
‘WINONA (D)
Winona, Minn.:
12,000
1,906
15.9%
.0071%
WINSTON-SALEM (D’). .
Forsythe, N. C .:
44,000
26,427
60.1%
.0979%
WORCESTER (B)
Worcester, Mass.:
165,900
141,405
85.2%
.5237%
YAKIMA (D)
Yakima, Wash.:
45,400
10,579
23.3%
.0392%
YORK (C)
York, Pa.:
64,200
57,780
90.0%
.2171%
YOUNGSTOWN (B) ....
Mahoning, T rumbull, Ohio; Mercer,
Pa.: 157,700
126,865
80.4%
.4698%
YUMA (F’)
Yuma, Ariz.:
9,100
1,587
17.4%
.0059%
ZANESVILLE (D)
Muskingum, Ohio:
23,500
14,073
59.9%
.0521%
Total All Markets Listed In This Study
Per Cent of Total U.S
32,632,600
68.613%
22,708,001
84.1037%
69.6%
84.1037%
tTotal Household Estimates from “Survey of Buying Power— 1954,” published by Sales Management Magazine
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