Television digest with electronics reports (Jan-Dec 1954)

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10 WESTINGHOUSE’S new line, introduced July 12 via 90-min. closed circuit telecast on CBS-TV facilities to distributors in 28 cities, comprised 28 TVs ranging from 21-in. leatherette table model at $170 to 24-in. fulldoor blonde console, with aluminized picture tube, at $460. Richard L. Sandefur, TV-radio sales mgr., said Westinghouse TV production this year would be about 16% above 1953 and predicted company would increase its share of TV sales as well. Westinghouse is now estimated to account for 5% of industry production and sales. He said 95% of Westinghouse’s TV production this year will be in sets retailing under $300 and 37% under $200. Full line: Table Models: 21-in. leatherette $170; 21-in. mahogany finish $200 ; 21-in. mahogany finish $230, blonde $240 ; 21-in. mahogany finish, with swivel base, $260, grey linen stripe finish $250, simulated leather, black and gold, coral, green or blue $270; 21-in. mahogany, with aluminized tube, $270, blonde $280; 24-in. mahogany, with matching swivel base, $310. Consoles: 21-in. open-face mahogany $250, blonde oak $260; 21-in. de luxe open-face mahogany, with aluminized tube, $300, blonde $310; 21-in. de luxe half-door mahogany, with aluminized tube, $360, blonde $370; 24-in. openface mahogany, with aluminized tube, $370, blonde $380; 24-in. half-door mahogany, with aluminized tube, $400, blonde $410; 24-in. full-door mahogany, with aluminized tube, $450, blonde $460. Also introduced was 28-model radio line ranging from 4-tube table model in brown plastic cabinet at $17 to blonde 3-speed radio-phono combination at $130. Westinghouse also made debut in high-fidelity field, with 3 radiophones at $170, $350 & $470. SYLVANIA’S new line of 16 basic models, introduced to distributors July 14 at national sales meeting in Buffalo, was priced generally lower than old line. It starts with 17-in. mahogany finish table at $170 and goes up to 21-in. blonde combination at $620. Bernard 0. Holsinger, gen. sales mgr., told distributors discounts had been increased substantially. He said new models contained “silver screen 85” aluminized picture tubes which produced brighter pictures through “extended range of tone contrast.” He said additional brightness is obtained by adding silver to phosphor coating on inside of tube face plate. Full line: Table Models: Avalon, 17-in. mahogany $170; Berwyn, 21-in. ebony $180; Chadwick, 21-in. mahogany $200, blonde $210; Dundee, 21-in. mahogany $250, blonde $260; Hillsdale, 21-in. mahogany $270, blonde $280; Fairfax, 21-in. mahogany $300, blonde $310; Croydon, 21-in. mahogany $320, blonde $330. Consoles: Hartford, 21-in. open-face mahogany $270, blonde $290; Glendale, 21-in. open-face mahogany $290, blonde, $310; Kirkwood, 21-in. open-face mahogany $320, blonde $340; Lombard, 21-in. open-face mahogany $350, blonde $370; Mayfield, 21-in. full-door mahogany $390; Newport, 21-in. full-door mahogany $390, blonde $410; Penhurst, 24-in. open-face mahogany $400, blonde $420; Maynard, 21-in. full-door mahogany $425, blonde $445. Combination: Oakland, 21-in. mahogany $500, blonde $520. Also introduced were 9 radio models ranging from 6-tube ebony table model at $20 to automatic clock radio at $47. Sylvania’s first high-fidelity radio-phonograph was priced at $150 in mahogany, $160 in hlonde korina. Trade Personals: Joseph B. Elliott resigned this week as RCA consumer products v.p. to become pres, of Schick Inc., as of Sept. 1; Robert A. Seidel, recently named v.p. of RCA sales & service subsidiaries, succeeds him. Elliott has been with RCA since 1935, except for period in 194445 when he left to become Schick sales & adv. v.p., and has been a Schick director since 1950 . . . Carroll Hasler promoted by Sylvania to supervisor of sales administration for electronic products . . . John S. Learoyd retires Aug. 1 as Sylvania secy. & asst, treas., after 38 years with company; he’s succeeded by Arthur L. B. Richardson . . . James Bonelli named Emerson mgr. of materials division, reporting to division director Stanley L. Abrams . . . Edward A. King Jr. promoted to mgr. of Bendix Radio govt, sales . . . Wm. M. Cagney, ex-Link Radio, named regional supervisor of all U. S. activities of British manufacturer Pye Ltd., with offices at 200 Fifth Ave., N. Y. . . . H. Scott Kilgore, Emerson Radio director of govt, sales, has resigned to become pres.-treas. of TeleBroadcasters Inc., 41 E. 42nd St., N. Y.; he also owns radio WKXL, Concord, N. H. & WARE, Ware, Mass. ... A. George Rogers, Westinghouse TV-radio operations mgr., resigns because of ill health; he’s succeeded by his asst.. Jay M. Allen, with title of works mgr. . . . H. Jeffrey Mapes, ex-Hutchins Adv., Philadelphia, named StrombergCarlson TV-radio sales promotion mgr. . . . Henry A. Pope Jr., ex-National Credit Office, named CBS-Columbia credit mgr. . . . O. R. Barnes, ex-Crosley & Philco, named CBSColumbia regional mgr. out of Detroit; Murray Fiebert promoted to mgr. of Pa.-Md.-Va. area . . . Stanley R. Seltzer, ex-Judson & Bums, Philadelphia (Emerson), named Olympic Radio New England factory rep . . . John W. Dixon, Clevite Corp. exec, v.p., heads organization’s new research center at 640 E. 105th St., Cleveland, embracing all research activities of subsidiaries Brush Labs and Clevite-Brush Development Co. STROMBERG-CARLSON cut price of its 21-in. tables from $230 to $200 and $250 to $230 in new line introduced to distributors July 15 at Rochester plant. TV-radio sales mgr. Leo Granger said new prices “are designed to make it possible for both our distributors and authorized dealers to compete in the present price-crazy market and still be able to make a fair profit.” Full line: Table Models: 21-in. plextone wood $200; 21-in. mahogany wood $230, maple, bleached mahogany & walnut $240. Consoles: 21-in. open-face mahogany $290, maple, bleached mahogany & walnut $300; 21-in. open-face mahogany $350, bleached mahogany $360; 21-in. full-door mahogany $440, limed oak $450; 21-in. de luxe full-door mahogany $675; 24-in. open-face mahogany $490. Combinations: 24-in. full-door mahogany, with highfidelity sound, $1090 ; 24-in. full-door limed oak, with highfidelity sound, $1110. Also introduced were 2 plastic portable radios at $30 & $40, plastic table radio at $27 and 2 plastic clock radios at $30 & $40. Five high-fidelity radio-phonographs ranged from $99 to $586. Three figures from electronics industry named by Asst. Air Secretary Roger Lewis this week to 16-man advisory group on small business, who will meet quarterly with Air Force officials to exchange views: Glen McDaniel, pres, of RETMA and partner in N. Y. law firm of Lundgren, Lincoln, Peterson & McDaniel; E. K. Foster, head of Bendix Radio div.; Eniest F. Leathern, asst, to pres, of Raytheon. New 90-degree deflection tubes, in 17-&-21-in. sizes, were announced this week by RCA. The 21-in. is 18% shorter than 70-degree type, has 263-sq. in. metal-backed screen; 17-in. is 12% shorter than old type, has 145-sq. in screen.