Television digest with electronics reports (Jan-Dec 1954)

5 Radio's 1955 advertising take was in reverse order: local. |344, 700, 000 ; spot. $163,800,000; network, $141,000,000 — total of $649,500,000 (8.3%) as compared with $624,100,000 (8.7%) in 1952. Top medium was newspapers, with $2,644,800,000, or 33.9% of total; next was direct mail, $1,099,100,000, or 14.1%; then magazines. $667,400,000, or 8.5%; then radio and TV. Nobody expects radio figure for 1954 will exceed TV, and it's very likely TV will have jumped ahead of magazines in the final 1954 count. (For detailed tables on foregoing and other media for 1952-53, see p. 23, Printers' Ink, Aug. 13; for 1946-51 figures, see p. 9, TV Factbook No. 19.) PoiSOnsl NoIGSS Sig Mickelson, director of CBS-TV news & public affairs, appointed v.p. of CBS Inc. in charge of all news & public affairs as part of reorganization whereby TV and radio news depts. will operate as single units . . . Edward J. Noble, chairman of AB-PT finance committee and a director, formerly chairman of ABC, and onetime chairman of Civil Aeronautics Authority, named by President Eisenhower as a Republican member of St. Lawrence Seaway Development Corp. . . . FCC Comr. John Doerfer booked for talk before Georgia Assn, of Broadcasters convention at St. Simon’s Island, Ga., Aug. 22-24 . . . George J. Zachary, ex-exec. v.p. of Platt, Zachary & Sutton Inc., named TV-radio production mgr.. Lever Bros. Co. . . . Theodore C. Streibert, director of U. S. Information Agency (Voice of America), back from tour of foreign offices, reported to President Eisenhower Aug. 10 . . . Raymond F. Guy, NBC mgr. of radio & allocations engineering, named member of U. S. Information Agency’s broadcast advisory committee, and designated as chairman of engineering subcommittee, succeeding J. H. DeWitt, WSM-TV & WSM, Nashville, resigned . . . Frederick S. Houwink, who has conducted surveys for Booz, Allen & Hamilton at NBC and Storer Broadcasting Co., becomes gen. mgi’. of WMAL-TV & WMAL, Washington, following resignation of Kenneth H. Berkeley, effective Sept. 1 . . . Tom Barnes, TV mgr., promoted to gen. mgr. of WD AY TV & WDAY, Fargo, N. D Lt. Col. Albert McCleery, NBC-TV exec, producer (Hallmark Hall of Fame), to conduct special seminar for Army directors in new TV studies at Signal Corps Pictorial Center, Astoria, L. I. . . . Wm. Phillipson, exABC Hollywood, named exec. asst, to David 0. Selznick in charge of producing electrical industry’s 4-network TV program Oct. 24, sponsored by Light Diamond Jubilee Committee . . . Jerry Danziger, exprogram director, WTSK-TV, Knoxville, appointed production mgr. of WTTV, Bloomington, Ind., succeeding Dave Lewis, now news director . . . Roger M. Coelos has resigned as mgr. of KONA, Honolulu, co-owner Jack Keating taking over; Trent Christman, ex-NBC Hollywood, and Gillham Adv., Salt Lake City, named program mgr. of KONA, and Miss Gene Terrell, ex-KNBH, Hollywood, promotion-publicity mgr. . . . Mrs. Vonne Monsell, ex-WSAI, Cincinnati, appointed publicity director for all Storer stations . . . George L. Snyder named merchandising mgr. of WJBK-TV & WJBK, Detroit, replacing Peter Storer, now devoting full-time to TV sales . . . Richard A. R. Pinkham, veteran producer, named director of new NBC-TV participating programs dept., concentrating on Today, Home and Steve Allen’s upcoming Tonight; Mort Werner named exec, producer, Matthew J. Culligan sales director, Richard Jackson senior unit mgr. . . . Richard P. Hogue promoted to sales mgr. of Headley-Reed TV, succeeding Barry Keit, now on radio sales staff, and Austin Smithers, ex-NBC, joins TV sales . . . Jim Randolph promoted to program director, KOTV, Tulsa . . . C. M. Conner, one of founders of KTVA, Anchorage, resigns as commercial mgr., plans U. S. ad agency connection . . . Robertson White, exHollywood screenwriter, named program development supervisor for WBTV, Charlotte . . . Walter L. Tillman, ex RCA Victor, named mgr. of Philadelphia edition, TV Guide . . . Marvin Corwin, ex-Benton & Bowles v.p., named head of TV and plans depts., Doyle Dane Bernbach Inc., N. Y. . . . Douglas MacNamee named Ruthrauff & Ryan TV-radio copy chief . . . Charles L. Kelly resigns as mgr. of WMAL-TV, Washington, to become gen. mgr. of WSUN-TV & WSUN, St. Petersburg, Fla. . . . Bertram Lebhar Jr., director of Loew’s WMGM, N. Y., will be succeeded by Arthur Tolchin when his contract ends Aug. 31. 4c « :|c :|c NARTB has scheduled 17 district meetings this fall, starting with District 1 at Somerset Hotel, Boston, Sept. 9-10 ; 2, Lake Placid Club, Lake Placid, N. Y., Sept. 13-14 ; 3, Wm. Penn Hotel, Pittsburgh, Sept. 16-17; 4, Cavalier Hotel, Va. Beach, Va., Sept. 20-21; 6, Daytona Plaza, Daytona Beach, Fla., Sept. 23-24; 6, Lafayette Hotel, Little Rock, Sept. 27-28; 7, Kentucky Hotel, Louisville, Sept. 30-Oct. 1; 8, Sheraton-Cadillac, Detroit, Oct. 4-5; 10, Fontenelle Hotel, Omaha, Oct. 7-8; 9, Lake Lawn Hotel, Lake Delavan, Wis., Oct. 11-12; 11, Radisson Hotel, Minneapolis, Oct. 14-15; 17, Davenport Hotel, Spokane, Oct. 18-19; 15, Clift Hotel, San Francisco, Oct. 21-22; 16, Camelback Inn, Phoenix, Oct. 25-26; 14, Brown Palace, Denver, Oct. 28-29; 12, Jens-Marie Hotel, Ponca City, Okla., Nov. 4-5; 13, Rice Hotel, Houston, Nov. 9-10. Three of the industry’s old-timers retiring from present posts: H. K. Carpenter, v.p. of Cleveland Plain Dealer’s WHK, at age 60, after 29 years in radio; Martin B. Campbell, supervisor of Dallas News’ WFAA-TV & WFAA, taking indefinite leave of absence; Kenneth H. Berkeley, gen. mgr. of Washington Star’s WMAL-TV & WMAL, since latter’s purchase in 1938, planning to purchase radio station in Knoxville. J. B. Epperson, chief engineer of Scripps-Howard Radio (WEWS, Cleveland) was named chairman of AIEE’s TV & aural broadcasting systems committee, succeeding Dr. C. E. Dean, Hazeltine. C. M. Braum, Joint Committee on Educational TV, is new vice chairman; Dr. R. K. Heilman, Hazeltine, secy. Hart S. Coperthwaite, who joined FCC as an engineer in 1941, this week succeeded attorney Arthur Scheiner, now in private practice with ex-FCC gen. counsel Ben Cottone, as chief of Rules & Standards Div. Herbert M. Schulkind was promoted to asst, chief. Fred F. Chitty, 56, gen. mgr. of Sheldon Sackett’s KVAN Inc., Vancouver, Wash., also v.p. of KOOS, Coos Bay, Ore. and KROW, Oakland, Cal., died suddenly Aug. 6 after a heart attack. He was onetime gen. mgr. of Olympia (Wash.) Daily Olympian and editor & publisher of Eugene (Ore.) News. He is survived by his widow, a son and 2 daughters. Floyd R. Holm, 43, v.p. & associate TV-radio director, Compton Adv., died Aug. 7 after brief illness. He once was member of Breakfast Club quartet, is survived by widow and 3 daughters.