Television digest with electronics reports (Jan-Dec 1954)
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5
The cry for live entertainment, in Weaver's words, is growing louder and louder, and stations will take anything live that networks will offer. Indirectly, of course, he might have been plugging NBC-TV's upcoming 11;30 p.m.-to-l a.m. show 'Tonight ' which will relieve NBC's own stations and a lot of affiliates of late-night movies. But he also disclosed that an NBC-TV affiliates committee report indicates a "revolt" among local advertisers and viewers against oldies played over and over.
Even if the backlog of the big movie studios were unloaded now, he maintains, there would be no rush by TV to buy. In fact, he said, 2 major film studios have actually offered to open up their vaults — but the network isn't interested.
All of which may simply be "show biz" talk, maybe even an effort to smoke out the major studios. But it's evident that, with the quality of TV's own film programs improving and their technical reproduction so vastly better than the oldies, there's much less enthusiasm for the latter than in TV's earlier days — although many stations must still lean heavily on them. Time may well be running out on the big studios, which have refused to open up their vaults yet have placed fantastic TV valuations on run-out and written-off features (Vol. 9:46).
(For reports on current upsurge in Hollywood film production, both theatrical and TV, see Telecasting Notes, p. 6.)
Personal Notes: Edward P. Shurick promoted to CBSTV national director of station relations, succeeding Clarke A. (Fritz) Snyder, resigned . . . Sam Cook Digges, gen. mgr. of CBS-TV Spot sales, appointed gen. mgr. of WCBSTV, New York, succeeded by Clark George, eastern sales mgr., as Craig Lawrence is promoted to newly-created post of CBS-TV director of station administration under Merle S. Jones, v.p. in charge of stations & services . . . Edward P. Morgan named news director under v.p. Sig Mickelson in new unified CBS-TV & radio news dept.; Irving Gitlin appointed public affairs director, Elmer Lower special projects director . . . Hugh S. Hole, ex-TV-radio director, Brooke, Smith, French & Dorrance, Detroit, joins Chrysler Corp. services dept, as supervisor of TV services; John L. Beers, ex-Young & Rubicam, to Chrysler to handle merchandising & promotion . . . C. P. Persons Jr., ex-v.p. & mgr. of WABT & WAPI, Birmingham, named v.p. & gen. mgr. of KOTV, Tulsa, by C. Wrede Petersmeyer, pres., representing new Whitney ownership; Charles P. Grisham named commercial mgr. of Birmingham stations under direction of pres. Henry P. Johnston . . . Romulo O’Farrill Sr., owner of XHTV, Mexico City, and publisher of the newspapers Novedadea (Spanish) and News (English) thei*e, was subject of encomium in Aug. 17 Congressional Record by Rep. McGregor (R-Ohio) who was delegate with him to recent Pan-American Highway Congress . . . S. Campbell Ritchie, CKLW program director, named director of operations of new CKLW-TV, Windsor, Ont. (Ch. 9), opposite Detroit, due to start shortly; Arthur McColl, ex-WJBK-TV, named film director; Bruce Chick, traffic director . . . Roger W. Clipp, gen. mgr. of WFIL-TV & WFIL, Philadelphia, named to committee on business statistics, U. S. Chamber of Commerce . . . Joseph Baudino, Westinghouse Radio Stations, elected chairman of NARTB copyright committee, succeeding Edward Breen, KVFD, Ft. Dodge, la. . . . Gregory Reeser resigns as midwestern field rep of NARTB station relations dept. . . . Mel Wheeler, gen. mgr. of WEAR-TV, Pensacola, Fla., and WJDM, Panama City, Fla., will be gen. mgr. of newly authorized WTVY, Dothan, Ala. (Ch. 9), due on air in Dec. . . . Allan T. Powley, operations supervisor, promoted to chief engineer of WMAL-TV & WMAL, Washington, succeeding Frank Harvey, resigned . . . Richard G. Huntley, ex-WWOR-TV, Worcester, Mass., joins upcoming WMVT, Montpelier, Vt. (Ch. 3) as production mgr. . . . Jerry A. Danzig, ex-CBS, recently with Worthington Miner Productions, joins ABC to work on pre-football series . . . Wm. McFadden, veteran theatrical producer, named DuMont studio operations su
pervisor . . . Jack Dunn promoted to TV-radio mgr. of WDAY-TV & WDAY, Fargo, N. D., under new gen. mgr. Tom Barnes . . . Henry C. Cronin, ex-WHEN-TV, Syracuse, appointed technical director of new WTVD, Durham (Ch. 11) . . . Don Murdock named continuity chief, WTRFTV, Wheeling, W. Va., replacing late Robert R. Ragase . . . John Henry, ex-KOA-TV, Denver, named sales mgr. of KCSJ-TV, Pueblo, replacing Robert Clinton, resigned . . . Robert Brown promoted to local sales mgr., KBTV, Denver, succeeding Mort Thorp, resigned to join I. A. Deline Paper Box Co. . . . Richard T. Connelly, NBC press director, returns Sept. 7 to Young & Rubicam ’s TV-radio dept, as asst, publicity mgr. . . . Howard Retting named TVradio and commercial film director, John W. Shaw Adv., Chicago . . . A1 Cirillo named TV & public relations v.p., Mahoney & Howard Adv., N. Y. . . . Jerrold P. Merritt promoted to asst, chief engineer, WICS-TV, Springfield, 111. . . . Colby Lewis, asst, program mgr. of WTMJ-TV, Milwaukee, reports Sept. 13 as production director of WGBHTV, Boston (Ch. 2, educational) headed by Parker Wheatley, due on air shortly . . . Sherman Hilbreth named technical operations supervisor of WNBT, N. Y. . . . Charles E. Larkins designated sales promotion mgr. of WFAA-TV, Dallas, coming from KMBC-TV, Kansas City . . . Wm. Gorman promoted to asst, sales mgr., WOR-TV, N. Y., W’m. McCormick advanced to regional sales mgr. . . . Mike Thompson appointed sales mgr. of upcoming WTVD, Durham, N. C. . . . Richard J. Goggin resigns as mgr. of upcoming educational KETC, St. Louis (Ch. 9) to join Educational TV & Radio Center, Ann Arbor, Mich.; he’s succeeded temporarily by Martin Quigley, on leave as v.p. of Fleishman-Hillard Inc., St. Louis public relations firm. ■
J. Elroy McCaw, who owns 25% interest in KONA, Honoulu (Ch. 11), and recently purchased KMO-TV, Tacoma (Ch. 13), for $300,000, subject to FCC approval (Vol. 10:28), informed FCC this week that he has complied with Commission’s rule of 7-limit on radio station ownership. He has disposed of his interests in radios KLZ, Denver (and KLZ-TV) ; KPOA, Honolulu; KILA, Hilo, Hawaii. He now has holdings in KELA, Centralia, Wash. ; KYAK, Yakima, Wash.; KALE, Richmond, Wash.; KYA, San Francisco; KORC, Mineral Wells, Tex.; WINS, New York City; his vdfe owns 25% of KAPA, Raymond, Wash.
Daniel Sherby, 46, co-owner of WINK-TV & WINK, Ft. Myers, Fla., one of founders of Cleveland Browns football club, head of Yellow Cab Co., Cleveland, died Aug. 15 after a long illness.