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BUREAU • WYATT BLDG. • WASHINGTON 5. O.C. • TELEPHONE STERLING 3-1755 • VOL. 10: No. 41
October 9, 1954
MARTIN CODEL’s
AUTHORITATIVE NEWS SERVICE FOR MANAGEMENT OF THE
VISUAL BROADCASTING and allied ELECTRONICS ARTS AND INDUSTRY
' Jm
th Electronics 1/ Reports
Networks Report Affiliates' Color Status, page 1 Trends in Set Ownership & Purchases, page I One U. S., 2 Canadian Outlets Go on Oir, page 2 'Diversification' Big Factor in Decisions, page 3 ^ Broadcasters' Investment Over Half Billion, page 4
The Potential of Industrial Microwave, page 5 Transmitter Shipments & Upcoming Stations, page 7 TV Trade's 9-Month Report Well-Balanced, page 9 More Price Hikes; First Reaction to Color, page 9 Lineup of Stations Equipped to Carry Color, page 13
in this issue:
NETWORKS REPORT AFFIUATES' COLOR STATUS: Color capabilities of network affiliates change so rapidly that they're very difficult to pin down, but since most major stations are now at least able to rebroadcast network color, a recapitulation is in order. NBC-TV research director Hugh Beville has also queried NBC affiliates on plans for originating local slide, film and live color. He gives these findings;
Now capable of carrying network color are 49 of the 51 basic interconnected affiliates, other 2 due before month is out. Of all interconnected stations (basic and optional), 67 can now handle color, 90 expected by Jan. 1955, 98 by July 1955, 109 by Jan. 1956. Which stations actually do carry color for specific shows depends on markets ordered by the sponsor.
Six NBC-TV stations can originate color slides, 2 film, 4 live. By Jan. 1955, respective figures are expected to be 24, 22 and 7; by July 1955, 36, 34 and 15; by Jan. 1956, 47, 46 and 22.
CBS-TV reports that 69 of its affiliates will be able to carry network color as of Oct. 15 and that 18 more would be added by Jan. 1. It has no report on affiliates' plans for slide, film or live equipment.
(For complete list of NBC-TV and CBS-TV affiliates now able to rebroadcast network color feeds, see compilation on p. 13.)
ABC-TV and DuMont haven't indicated plans for nation-wide color, but DuMont is equipping its New York, Washington and Pittsburgh stations for network rebroadcasts, and adding color film chain in New York, while several ABC-TV outlets have installed slide and/or film gear and ordered live cameras (Vol. 10:34,39).
AT&T remains well ahead of network demand for color service, color-correcting its circuits to any city or station as fast as ordered. As of end of August, AT&T could deliver color to 65 cities, was adding 28 by end of year (for list of specific cities, see Vol. 10:35).
TRENDS IN SET OWNERSHIP & PURCHASES: Five top TV set manufacturers have built 51% of all sets sold to date... More than 85% of total sets were made by 22 manufacturers ...Over one-third of all sets bought in last 15 months went to homes which already had TV sets... More than 1,500,000 of the nation's nearly 29,000,000 TV homes use sets which were bought second-hand . . . Nearly 1 , 000 , OOP homes have 2 or more sets.
New nationwide survey by American Research Bureau Inc. (National Press Bldg., Washington, James Seiler, director) shows these interesting patterns in the distribution of TV receivers. Survey is one of continuing series, based on data secured in course of ARB's TV audience studies in all U.S. TV areas, is sold to set makers.
Using all brand names representing 1% or more of total TV set sales, latest survey tabulates each brand's share of all sets sold, and of sets purchased during 15 months ended July 1. It also gives data on replacement of old sets, age of setsin-use, multiple-set homes, second-hand sets. Study includes tables on set distri
COPYIIIQHT 1994 BY RADIO NKW8 BURKAU