Television digest with electronic reports (Jan-Dec 1954)
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7
INTENT on getting on air by Oct. 25 target date despite heavy riiins, Milwaukee’s WTVW (Ch. 12) is px’oceeding with its transmitter and studio construction in tent. Heavy rainfall stopped work on station for several days — so station this week erected giant tent over 3500-sq. ft. transmitter and studio building foundations so that station construction could continue despite weather. Entire building will be erected under canvas. Installation of RCA 10-kw transmitter began Oct. 7, and temporary 300-ft. tower, now at 200-ft. level, is tentatively due to be completed next week. Work will then begin on permanent 1105-ft. tower. WTVW plans to go to full 316-kw early next year. Base hour rate is $950. Petry is rep.
Only transmitter shipments reported this week were DuMont 5-kw to WFMZ-TV, Allentown, Pa. (Ch. 67), which has Nov. target, and RCA 1214-kw amplifier to WTVH-TV, Peoria, 111. (Ch. 19).
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In our continuing survey of upcoming TV stations, these are latest reports received from principals;
WAGE-TV, Marquette, Mich. (Ch. 6), which had announced Oct. target, has been having site difficulties, is planning to ask for modification of CP, reports pres.-gen. mgr. Jerome Sill, who also owns 20% of WMIL, Milwaukee, TV applicant for Ch. 6 in Whitefish Bay. It doesn’t have definite target now “because of the lateness of the year and the climatic conditions in Upper Michigan.” RCA transmitter and Kimco tower have been ordered. Rep not yet chosen.
WDXI-TV, Jackson, Tenn. (Ch. 7), negotiating foxnetwork, now hopes to begin early in 1955, according to Washington attorney D. F. Prince, who holds 6.67%. Majority stockholder is Aax-on B. Robinsoix, publisher of Corinth (Miss.) Corinthian and also majority stockholder in WDXI and 5 other Tennessee AMs. Station now plans to use Federal transmitter with 600-ft. Kimco tower and 12-bay RCA antenna. Rep will be Burn-Smith.
KLIX-TV, Twin Falls, Ida. (Ch. 11) has Nov. as “possible projected date,” but hasn’t set definite tax-get, writes v.p.-gen. mgr. Frank C. McIntyre. Station is owned by Frank Carman-Grant Wrathall group. Chief engineer C. W. Evans, ex-KULA, Honolulu, & Pacific North
Station Accounts: Restrictions on beer and wine commercials were imposed this week on its TV members by Michigan Assn, of Radio & TV Bcstx-s. and single-handedly by WNHC-TV, New Haven, in what may be forerunner to similar voluntary actions elsewhere to head off legislation such as Bryson bill, which would ban all beer & wine ads (Vol. 10:17,38,40). In Michigan and New Haven, ban extends to commercials which show actual “drinking of beer and wine.” Gayle Grubb, mgr. of WJBK-TV, Detroit, and v.p. of state assn., said restriction becomes effective Oct. 15 and “evex-y bx-ewer and distiller has agx-eed to abide by this ruling.” Network commercials which show drinking will be censored, he declared. Edward J. Obrist, WNHC-TV mgr., set Dec. 31 as effective date of his ban, telling N. Y. agencies and networks in letter that “this provides ample time in which clients may conform, if they wish to do so, and without undue haste or expense” . . . Spot TV expenditures by manufacturers of soaps, cleansers, shortenings, margarines and cosmetic pi-oducts totaled $8,272,653 in second quarter of 1954, up 20% fionx the $6,882,331 spent in first quarter, accox-ding to Rorabaugh Report . . . Fidflity-Philadclphia Trust Co., for 5th stiaight year, to sponsor award-winning classical program. Great Music, on WPTZ starting Oct. 10, Sun. 12:30-1 p.m., thru Gray & Rogers Adv., Philadelphia . . . Gordon Baking Co., sponsoi of ABC-TV’s co-oj) Kuklu, h'run & Ollie on WABCTV & WBKB, Chicago, adds WXYZ-TV, Detroit; show
west radio stations, has custom-built transmitter nearly ready. Its 250-ft. tower, fabricated in Salt Lake City, has been ex-ected on Flat Top Butte. Base rate will be $120. Rep will be Hollingbex-y, who may include it under “group max-ket plan” along with KUTV, Salt Lake City, and 4 others with interlocking ownership, all in CP status.
KLIF-TV, Dallas, Tex. (Ch. 29), which had hoped to get on the air this summer (Vol. 9:51), still plans to build but has an “indefinite” target, accox-ding to v.p. Gordon McLendon. It’s headed by theatreman Bax-ton R. McLendon, pres, of old Liberty Bcstg. System. McLendons also holds CP fox KOKE, forxnerly KELP-TV, El Paso (Ch. 13), which has Jan. 1955 target, and KTLG, Cox-pus Chx-isti (Ch, 43), to be built after KOKE gets going. KLIF-TV rep not reported.
WINR-TV, Binghamton, N. Y. (Ch. 40), which got CP last week, plans construction as soon as possible, but hasn’t set target yet, accox-ding to gen. mgr. George J. O’Connor. It plans to use GE equipment and existing 480-ft. radio tower. Charles Bishara & Henry Nicholson, WINR program director & sales mgr., will hold same positions in TV operation. Rep will be Hollingbery.
WFMZ-TV, Allentown, Pa. (Ch. 67) now plans Nov. 20 commercial start, will beg-in as independent outlet, reports pres. Raymond F. Kohn. Kimco 460-ft. tower with Gabriel antenna is ready, and installation of 5-kw DuMont transmitter, due to arrive Oct. 11, is scheduled for completion by Oct. 31. It will be first outlet in Allentown, which has been getting uhf service from WLEV-TV (Ch. 51) in neighbox-ing Bethlehexn; also it’s only about 10 mi. from Easton, 30-35 mi. from Reading, both with uhf outlets. Other Allentown grantee, WQCY (Ch. 39), is now in “indefinite” status (Vol. 10:38). WFMZ-TV base rate will be $250. Rep will be Avery-Knodel.
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CFQC-TV, Saskatoon, Sask. (Ch. 8) has been delayed in construction of 650-ft. tower being built by Dominion Bridge Ltd., now doesn’t plan to start until Nov. 1, reports station mgr. G. Blair Nelson. It will use 10-kw RCA transmitter and 12-slot wavestack antenna. Base rate will be $160. Reps will be Adam Young and Radio Representatives Ltd.
also has been picked up by local sponsors on 23 additional stations . . . WLAM-TV, Lewiston, Me., starts Frenchlanguage pi-ograms dally 7-8 p.m.; its Fx-eixch programs on AM affiliate have been big commex-cial success . . . Among other advertisers currently using or prepax-ing to use TV: Cott Beverage Corp., New Haven, Conn, (mint-flavor giixger ale), thru John C. Dowd, Boston; Enterprise Heat & Power Co., Chicago, thru Elliot, Jaynes & Baruch, Chicago; Dan Dee Pretzel & Potato Chip Co., Cleveland (potato chips, pretzels), thx-u Gregory-House Co., Cleveland; Jack Spratt Janitor Supplies, Lubbock, Tex. (Jack Spratt Spice room deodorant), thru Ci-aig & Webster Adv. Agency, Lubbock: Pre.sto Corp., Brooklyn, N. Y. (Cal-Lac bevex-ages), thru Atherton & Currier, N. Y.; P. J. Ritter Co., Bridgeton, N. J. (catsup, relish, pox-k & beans), thru Duane Jones Co., N. Y.; Culligan Soft Water Service Dealers of Northern California, San Francisco, thru Hoefex-, Dieterich & Brown, San Francisco.
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Goar Mestre, with bx-others Abel & Luis Augusto, now owns 20% of WAPA-TV, San Juan, Puetro Rico (Ch. 4) following FCC approval this week of transfer of station from Jose Ramon Quinones to new Ponce de Leon Bcstg. Co. Inc. Quinones will be pres, of new firm, holdiixg 78% control; Segismundo Quinones, .secy., 1%; Jose Arnoldo Maynero, ti-eas., 1%. Goar Mestre owns 8%, his brothers 6% each. Mestre brothers ax-e principals in CMQ-TV, Havana (Ch. 6) and Circuito CMQ TV-radio networks.