Television digest with electronic reports (Jan-Dec 1954)

Record Details:

Title:
Television digest with electronic reports
Date:
Jan-Dec 1954
Publisher:
Washington, D.C. : Radio News Bureau
Volume:
Television digest with electronics reports (Jan-Dec 1954)
Leaf #:
000763
Language:
English
Subjects:
Television broadcasting -- Periodicals, Television -- United States -- Periodicals","Radio broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
A weekly digest of brief reports tracking recent developments in the U.S. television marketplace. Published out of Washington, D.C. with much more focus on the retail of TV sets than the other D.C.-based trade paper, BROADCASTING. -- Eric Hoyt, 2015
Date Added:
March 28, 2024
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Network Accounts: Sponsor unhappiness over program ratings, said to be most important single factor in wave of cancellations and replacements starting last week (Vol. 10:49) and continuing this week, actually isn’t justified, says bulletin of ABC-TV research dept. It makes point that while network ratings ai’e average 10% below last year for same shows, advertisers’ total audience has increased because of expanded coverage. As explanation for ratings drop, report cites more top shows in competing time periods, resulting in lower proportionate share of audience for all. But from standpoint of sponsor, the larger total audience more than offsets these rating drops, says report . . . ABC-TV got big break this week when Pond’s Extract Co. (hand lotion) signed to sponsor Pond’s Television Theatre as replacement for Kraft Television Theatre Thu. 9:30-10 p.m. starting Jan. 13, week after latter drops out, thru J. Walter Thompson. On debit side, Philco dropped out as sponsor of Don McNeill’s Breakfast Club simulcast on ABC effective Dec. 24, leaving Quaker Oats as only TV sponsor . . . Colgate-Palmolive dropped controversial Strike It Rich on CBS-TV Wed. 9-9:30 p.m., effective Jan. 19, but continues sponsorship of daytime version of same program Mon.-thru-Fri. ll:30-noon; to replace Wed. night show, it’s sponsoring The Millionaire, thru Ted Bates & Co. CBS-TV’s Tue. night lineup has been reshuffled as result of cancellation of Life with Father 10-10:30 p.m. by Johnson’s Wax and Pet Milk, which will sponsor Red Skelton Show 9:30-10 p.m., with Danger (Block Drug & Nash) shifting to 10-10:30. Phil Silvers Show, with CBS-Columbia as alt. sponsor, is tentatively planned for 8-8:30 . . . Helene Curtis (spray net) to sponsor the Hume Cronyn-Jessica Tandy summer-success The Marriage on NBC-TV starting in Jan., Sun. 5:30-6 p.m. — provided network will permit switch to 7-11 p.m. time period in spring . . . Noxzema & Helene Curtis to be joint sponsors of Professional Father on CBS-TV starting Jan. 8, Sat. 10-10:30 p.m., thru Sullivan, Stauffer, Colwell & Bayles and Earl Ludgin Inc., Chicago . . . Borden’s to sponsor Way of the World on NBC-TV starting Jan. 3, Mon.thru-Fri. 10:30-10:45 a.m., thru Young & Rubicam . . . Procter & Gamble to be co-sponsor (with Simmons Mattress) of My Favorite Husband on CBS-TV starting Jan. 1, Sat. 9:30-10 p.m., thru Young & Rubicam . . . International Shoe Co. (Red Goose shoes) to sponsor Ding Dong School on NBC-TV for 5 consecutive Tuesdays starting March 1, 10-10:30 a.m., thru D’Arcy Adv., St. Louis . . . Star-Kist Tuna buys 162 partic. on NBC-TV’s Today, Home & Tonight starting Jan. 5, thru Rhoads & Davis, San Francisco . . . American Machine & Foundry is first partic. sponsor on Your Better Home on ABC-TV starting Jan. 8, Sat. 11:30-12:30 p.m., thru Fletcher D. Richards, N. Y. . . . Camels to sponsor pre-Sugar Bowl game warmup on ABC-TV Jan. 1, 1:45-1:55 p.m., thru Wm. Esty Co. . . . Miller Brewing Co. to sponsor warm-up before pro football championship game on DuMont Sun. Dec. 26, 1:30-2 p.m., thru Mathisson & Assoc., Milwaukee. ■ CBS-TV’s “Extended Market Plan’’ offering affiliations and network programs at sharply reduced rates to smallcity stations (Vol. 10:49) has been accepted by 13 of the 20 stations originally solicited. These 5 stations accepted the plan this week: KFX.l-TV, Grand .lunction, Colo.; KBST-TV, Big Spring, Tex.; WCBI-TV, Columbus, Miss.; KGVO-TV, Missoula, Mont.; share-time KVOL-TV & KLFY-TV, Lafayette, La. Also, KLAS-TV, Las Vegas, already a CBS primary affiliate, asked to join plan. Meeting of stations which have accepted is planned next week. Even puppets are switching affiliations. Baird puppets, dropped last month hy .lack Paar’s Morning Show on CBSTV (Mon.-thru-Fri. 7-9 a.m.), join Dave Garroway’s Today on NBC-TV for week of Dec. 27. Slaiion Accounis: With 128 local partic. sponsors, Denver’s independent KFEL-TV reports good audience response for its new giveaway program, Play-by-Day, which requires no purchase of merchandise nor even that winners watch the program. Sponsoring merchants distribute tickets bearing 6-digit numbers, and those whose tickets are closest to numbers on wheel spun on station each Sun. night are eligible for prizes ranging from $100 savings bond to $1 in merchandise. Ticket-holders need not view program, since winning numbers are posted in stores of sponsors . . . Tasty Kake (cupcakes), for second year, to sponsor Christmas Hour starring Eugene Ormandy and Philadelphia Symphony Thu. Dec. 16, 8-9 p.m., on 5-station hookup comprising WFIL-TV, Philadelphia; WATV, Newark; WAAM, Baltimore; WILK-TV, Wilkes-Barre; WGAL-TV, Lancaster, Pa. — thru N. W. Ayer . . . Libby, McNeil & Libby (food products) to be sole sponsor in all Canadian markets of General Teleradio’s 30-feature Million Dollar Movie, thru J. Walter Thompson, Chicago . . . Natlynn Junior Original Dresses plans national $1,000,000 all-media campaign linked to release of movie There’s No Business Like Show Business, tying in with local theatres and fashion shows, thru Altman-Stoller Adv., N. Y. . . . Among other advertisers currently reported using or preparing to use TV: Crosse & Blackwell Co., Baltimore (frozen soups), thru J. M. Korn & Co., Philadelphia; Zotox Pharmacal Co., Stamford, Conn. (Hydrotox powder & ointment), thru Dowd, Redfield & Johnstone, N. Y. ; St. Louis Paint Mfg. Co., St. Louis (Panda-Victory paints), thru Simmonds & Simmonds of Missouri Inc., St. Louis; J. P. Stevens & Co., N. Y. (Utica Mohawk sheets), thru Bryan Houston, N. Y. ; J. A. Folger & Co., San Francisco (Folger’s instant coffee), thru Brooke, Smith, French & Dorrance of the Pacific Coast, San Francisco; Seapak Corp., St. Simons Island, Ga. (frozen seafood), thru George Laws, Los Angeles; Superior Paint & Varnish Corp., Chicago (Breeze Drip-Less paint), thru Martin Co., Chicago; C. Howard Hunt Pen Co., Camden, N. J. (Boston pencil sharpeners), thru Doremus-Eshleman Co., Philadelphia; Lewis-Howe Co., St. Louis (Turns), thru Ruthrauff & Ryan, Chicago; Pacific Mutual Sales, San Francisco (Nippon beer & Kikkoman soy sauce), thru D’EvelynGuggenheim, San Francisco; Pro-Nyl Chemical Co., Hickory, N. C. (Pro-Nyl nylon whitener), thru Cox, Chandlee & Jackson Adv., Charlotte. Rate increases effective Jan. 1: WNBQ, Chicago, now lists $3300 Class AA hour (9:30-10 p.m. Mon-Fri. & 5-9:30 p.m., Sat.-Sun.), raises 30 min. from $1800 to $1980; W.TIM-TV, Lansing, raises base hour from $700 to $800, min. $130 to $150 ; KMJ-TV, Fresno, $350 to $450 & $70 to 90; WAKR-TV, Akron, $250 to $300 & $50 to $60; WEAUTV, Eau Claire, Wis., $150 to $200 & $30 to $40. Recently effected: KSD-TV, St. Louis, has added new 6:30-10:30 p.m., daily Class AA $1200 hour, $200 min.. Class A hour remains $1000; KERO-TV, Bakersfield, hour from $300 to $400, min. $60 to .$80; KTVE, Longview, Tex., $150 to $175. Fifth annual TV awards by Look Magazine: best dramatic program, U. S. Steel Hoiir (ABC-TV) ; public affairs. See It Now (CBS-TV) ; news. Camel News Caravan (NBC-TV) ; quiz. You Pet Your Life (NBC-TV) ; variety. Toast of the Town (CBS-TV); religious. Life Is Worth Living (DuMont) ; educational. Omnibus (CBSTV) ; children’s, Ding Dong School (NBC-TV) ; sports. Cavalcade of Sports (NBC-TV) ; comedian, George Gobel (NBC-TV); producer, Fred Coe (NBC-TV); director. Jack Webb (Dragnet, NBC-TV) ; m.c., Garry Moore (CBS-TV). New reps: KENS-TV, San Antonio, formerly KGBSTV, to Free & Peters (from Katz) ; KFDA-TV, Amarillo, to H-R Television (from Branham).