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Television digest with electronics reports (Jan-Dec 1955)
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9
NolWOrk AcCOUnis: Network switches by sponsors and
talent — Variety calls them “raiding parties” — increased this week, and the end of the fiercely competitive fight isn’t in sight yet. Following recent switch of Pabst fights from CBS to ABC-TV, former turned the tables this week and lured U. S. Steel from ABC-TV, its high-rated U. S. Steel Hour moving in starting July 6, AVed. 10-11 p.m., as alt. with GE. On the talent side, CBS-TV’s Perry Como, Chesterfield-sponsored, shifted to NBC, possibly for hourlong Sat. night show . . . Hallmark buys 6 of NBC-TV’s upcoming color spectaculars this fall on Sun. 4-5:30 p.m., and has taken option on remaining 2, thru Foote, Cone & Belding; shows will be produced by Maurice Evans, who will act in some . . . Lucky Strikes cancels alt. sponsorship of Robert Montgomery Presents on NBC-TV next fall, Mon. 9:30-10:30 p.m.; network says it will disclose new sponsor next week . . . Pontiac drops Red Buttons Show on NBC-TV in latter May, will join Armstrong Cork as alt. sponsor of Circle Theatre next fall, when it will expand to full hour, Tue. 9:30-10:30 p.m., thru MacManus, John & Adams . . . Whirlpool Corp., in first network sponsorship, buys 20 min. of Milton Berle & Martha Raye shows on NBC-TV starting Sept. 20, Tue. 8-9 p.m., thru Kenyon & Eckhardt; American Chicle Co. also buys 20 min., thru Dancer-Fitzgerald-Sample . . . Welch’s Grape Juice buys 15-min. per week of Disney’s upcoming Mickey Mouse Club on ABC-TV starting Sept. 5, Mon.-thru-Fri. 5-6 p.m., thru Kenyon & Eckhardt; it’s 8th partic. sponsor, others being Mars Candy, Carnation Milk, Post Cereals, Campbell Soup, Ipana, Armour, American Dairy Assn. . . . Camels to sponsor You’ll Never Get Rich, filmed series starring Phil Silvers, on CBS-TV next fall, time and starting date undetermined, thru Wm. Esty Co. . . . Dixie Cup to sponsor 30 min. alt. weeks of Super Circus on ABC-TV, Sun. 5-6 p.m., thru Hicks & Greist . . . General Foods to sponsor one-shot Roy Rogers rodeo from San Antonio Coliseum on NBC-TV June 21, Tue. 8-9 p.m., thru Benton & Bowles . . . Eastman Kodak, which dropped Norby last week on NBC-TV Wed. 7-7:30 p.m., to sponsor filmed Kodak Request Performance on NBC-TV starting April 13, Wed. 8-8:30 p.m., thru J. Walter Thompson; series will present some of best TV film productions of 1954-55 season . . . Hoover Co. (vacuum cleaners) buys 5 partic. on CBS-TV’s Morning Show, Mon.-thru-Fri. 7-9 a.m., starting April 18, thru Leo Burnett Co., Chicago . . . Kleenex, thru Foote, Cone & Belding, buys 3 time periods on alt. weeks this summer on NBC-TV for undetermined shows — Tue. 9-9:30 p.m., Fri. 8-8:30 p.m.. Sun. 10-10:30 p.m. . . . CBS-TV to present unsponsored Look Up and Live Easter morning religious program Sun. April 10, 10:30-11 a.m. . . . Noxzema drops out as alt. sponsor (with Amoco) of Ed Murrow’s Person to Person on CBS-TV Fri. 10:30-11 p.m. . . . Quaker Oats to drop alt. week sponsorship of Zoo Parade on NBC-TV May 8, Sun. 4:30-5 p.m.; other sponsor, American Chicle Co., drop out April 17 . . . Longines-Wittnauer Watch Co. cancels Longines Chronoscope on CBS-TV starting May 13, Mon.-Wed.-Fri. 11-11:15 p.m.
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New ABC-TV Rate Card No. 5, effective May 1, establishes minimum purchase of $25,000 per 30-min., with client free to pick as many stations as he wishes, as long as they include network’s 5 0-&-0 stations. Another feature of card enables advertiser to earn up to 32%% in discounts, as opposed to present 27%%, provided he spends minimum of $80,000 a week for 52 weeks. Production Manual No. 4, accompanying rate card, separates charges for facilities-equip7nent & personnel, charging flat rate for equipment & facilities, sliding rate for personnel.
Station reps will designate their member of Television Bureau of Advei tising board May 10; with Petry joining this week, there are now 3 reps in TvB — others being BlairTV & Meeker.
New type of satellite transmitter was shipped this week by Adler Communications Laboratories, New Rochelle, N. Y., to Manson Community TV Co., Manson, AVash., which plans experimental transmission at first, then commercial operation after FCC finalizes low-power rules (Vol. 10:51 & 11 :3). Manson grantee plans to “translate” Ch. 4 signals of KXLY-TV, Spokane, retransmit them on uhf Ch. 16 without demodulation. Transmitter is rated at 20 watts, and outlet will have 200 watts ERP, with identification automatically by Morse code, no operator required to be on duty. Equipment shipped by ACL for the new “booster-satellite” is similar to on-channel booster now in experimental operation at WATR-TV, Waterbury, Conn. (Ch. 53).
RCA shipped 10-kw transmitter April 1 to upcoming WHIS-TV, Bluefield, W. Va. (Ch. 6), which has May target ; also April 1 it shipped 50-kw transmitter with 2-kw standby to KCOP, Los Angeles (Ch. 13). DuMont reports it has shipped 25-kw transmitter and complete studio equipment to upcoming WFRV-TV, Green Bay, Wis. (Ch. 5), due April 15; also 50-kw amplifier to KHQA-TV, Hannibal, Mo. (Ch. 7).
♦ 4:
In our continuing survey of upcoming stations, these are latest reports received:
KRNT-TV, Des Moines (Ch. 8), granted to Cowles last week, has ordered GE transmitter, will use 709-ft. Ideco tower, reports v.p. & TV-radio mgr. Bob Dillon, who says target date is Aug. 1. Remodeling of three office floors for TV has already begun in building which houses KRNT Theatre, called “largest legitimate theatre in the country,” seating 4200. Cowles publish Des Moines Register and Tribune, Minneapolis Tribune and Star, Look Magazine, also operate KVTV, Sioux City (Ch. 9), radio stations KRNT, Des Moines and WNAX, Yankton, S. D., and own 47% of WCCO-TV, Minneapolis (Ch. 4) & WCCO. Adding TV to radio KRNT duties are sales mgr. Paul Elliott, program director Dick Covey, asst, program director Joe Hudgens. Rep will be Katz.
KOTA-TV, Rapid City, S. D. (Ch. 3), now installing 500-watt RCA transmitter, plans test patterns between May 15 and June 1, programming by June 15, reports gen. mgr. Leo Borin. RCA 3-bay antenna is due to be installed soon on 300-ft. Fisher tower, formerly used by FM, about mid-April. Station has signed with CBS under Extended Market Plan, has agreement with other 3 networks. Rep will be Headley-Reed.
AVTHS-TV, Miami (Ch. 2, educational), won’t get going in April as planned (Vol. 11:10) because of delays in converting old AVTVJ Ch. 4 transmitter & antenna, reports Vernon Bronson, asst, director. Dept, of Radio & TV Education of Dade County Board of Public Instruction. Transmitter will be in Everglades Hotel, with antenna on rooftop FM tower, 306-ft. above ground.
KLFY-TV, Lafayette, La. (Ch. 10), has 5-kw DuMont transmitter due by mid-April, plans June 1 test patterns, July 1 CBS programming, reports gen. mgr. Bill Patton. It will use 384-ft. Trilsch tower. Earlier this year it got FCC permission to buy out share-time CP-holder KVOLTV for $5,000 out-of-pocket expenses incurred by grantee Lafayette Advertiser and KVOL gen. mgr. George H. Thomas (Vol. 10:49 & 11:4) Base rate will be $200. National rep not chosen; Clarke Brown Co. will be rep in south & southwest.
AVCBC-TV, Anderson, Ind. (Ch. 61) now doesn’t plan to start until late summer, reports program director Fred M. Mullen for grantee Great Commission Schools, owned by Church of God denomination, which operates local school system & Anderson College & Theological Seminary (Vol. 11:7). On hand are RCA 1-kw transmitter and studio equipment purchased from John L. Booth’s now defunct WBKZ-TV, Battle Creek, Mich. (Ch. 64).