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Significant are the networks' hopes for TV outlets.
CBS , with one station in New York, hasn't asked for any more — yet — probably awaiting its forthcoming color-television showings.
NBC, with one station in New York, asks for others in Los Angeles, Chicago, Washington, Cleveland.
American, with none yet, seeks outlets in New York, Chicago, Los Angeles.
Mutual, with none, hasn't applied for any — but its chief ov/ners have: Macy-Bamberger , in New '.'crk, Philadelphia, Washington; Chicago Tribune, in Chicago; Don Lee (already operati.ig in Los Angeles), in San Francisco.
Yankee . new to TV, proposes outlets in Boston, Hartford, Providence.
All this leads to
TV OCT. 11 :The ^64 question in the broadcasting industry today is, what
shall be the solution to the problem of too few channels for a national TV system.
Even before final rules are promulgated, v/ith 126 applications for as many TV stations already on file (Part A, Supplement No. 8) it is already apparent there aren't enough channels to go around — much less to provide anyivhere near a nation-wide service.
After study of proposed allocation tables (Part B, Supplement No. 8), pessimists feel TV is back where it was in 1942. The few optimists we can find ask such questions as:
Will present 15-charinel allocations be maintained, and applicants screened ruthlessly? Should ultra-highs be opened to commercial TV? Should Metropolitan Station classification be eliminated, and all be reduced to Community Station status? Should there be channel-sharing? Should number of eligible TV cities be reduced to 100, maybe even 50?
These and other questions may be answered at FCC's television hearing Oct. 11 (postponed from Oct. 4), which we suggest all TV operators and applicants attend. There they can give voice to their suggestions, their plaints, provided they file briefs or give notice of appearance by Oct. 8. TBA decided at its . ... , board meeting last Thursday to be on hand with briefs, argument. Consensus there v/as, "Let's get going now and work out the details later."
Much depends on Commission's attitude after this hearing. If it conveys impression TV is to have but limited commercial beginnings on present bands, some factors in industry may conceivably refuse to go ahead with operations that they think destined to become obsolete shortly.
LEVER'S VIDEO ON CBS: CBS Television and Ruthrauff & Ryan will begin an interesting
production experiment with four half-hour periods bought by agency's client. Lever Brothers Co. (L\ix, Lifebuoy, Rinso, Spry) from Oct. 9 to around Christmas. Netv/ork's video department will allow agency to select producer but will seek to strike happy medium by using its own directors. Sponsor is second to be acquired by CBS, first being Bulova (thru The Biow Co.) for time signals.
Opening show, "Big Sister," and third, "Aunt Jenny's Real Life Stories" (sometime in November) are adaptations from radio presented last year at DuMont by Lever and R&R as "televersions." Remaining pair will be a sports program (Oct. 30) and a special Christmas show.
Cost of station facilities to sponsor will be $150 an hour for major studio use, including air time, in which should be computed camera rehearsals.