Television digest with electronics reports (Jan-Dec 1956)

RANKING from 201-300— (Continued) National Dairy Products Nationwide Insurance Co. Nehl Corp. /Bottlers Ohio Bell Telephone Co. Ohio Oil Co. Pan-Am Southern Corp. Mrs. Paul’s Kitchen Pearl Brewing Corp. Dr. Pepper Co./Bottlers Pepperldge Farm Inc. Power Products Inc. Pure Oil Co. Quaker City Chocolate & Conf. Co. Rath Packing Co. Redco Corporation Beddl-Whlp Mfg. Co. Remington-Rand Inc. Richfield Oil Corp. Rev. Oral Roberts Roto-Broll Crop, of America S.O.S. Co. Schoenllng Brewing Co. Seabrook tarms Inc. Sears Roebuck & Co. Seeck and Kade Inc. Sinclair Refining Co. Slenderella Co. Southern Bell Telephone Co. Speedway Petroleum Corp. Standard Brewing Co. Standard Oil Company of Cal. Stegmaier Brewing Co. Swift & Co. Taylor-Reed Corp. Tenllhist Co. S. B. Thomas Inc. Toy Mfrs. of the U.S.A. U. S. Rubber Co. Walgreen Co. L. E. Waterman Pen Co. West End Brewing Co. Western Airlines inc. Wine Growers Guild William Wrlgley Jr. Co. W. P. Young Inc. Zenith Radio Corp. RANKING FROM 301-400 Expenditures $64,S10-$40,080 Abbotts Dairies Inc. Aden Chemical Co. Affiliated Super Markets American Brewery Inc. American Motors Corp. American Tobacco Co. Atchison, Topeka & Santa Fe Barton Mfg. Co. Beatrice Food Co. Beklns Van & Storage Co. Bill Benton Clothes Big Bear Markets Bowman Biscuit Co. J. B. Branscombe Co. Burger Brewing Co. Burma-Vlta Co. Burrus Mills Inc. Cargill Inc. Chattanooga Medicine Co. Colonial Baking Co. Colonial Stores Inc. Cook Paint & Varnish Co. Crown Zellerbach Corp. B-X Sunray Oil Co. Delta Airlines Inc. Reuben H. Donnelly Co. Drug Research Corp. East Ohio Gas Co. Eastco. Inc. Albert Ehlers Inc. Jose Escalante & Co. Ex -Lax Inc. Fairmont Foods Co. Fanny Farmer Candy Shops Fels & Co. Fisher-Price Toys Inc. Great Northern Railway Co. Groveton Papers Co. Hammer Brewing Co. /Bottlers CHR Hansens Laboratory Hollywood Brands Inc. Hood Chemical Co. Humble Oil & Refining Co. Illinois Bell Tel. Ivano Inc. Keebler Biscuit Co. Kendall Foods Inc. Kilpatricks Bakeries Kiwi Polish Co. Knudsen Creamery Co. John Labatt Ltd. Lance Inc. Lan-O-Sheen Inc. Little Crow Milling Co. Magnolia Petroleum Co. Martin Window Co. Michigan Bell Telephone National Food Club Nuhoff Packing Co. North American Airlines Northern Pacific Railroad Northwestern Bell Telephone Olympia Brewing Co. Henry F. Ortlieb & Co. Peoples Gas, Light & Coke Co, Phillips Packing Co. Inc. Pio Wine Co. Pittsburgh Brewing Co. Quaker Oats Co. Radlart Corp. Redl-Whlp Milk Shake Mix Revlon Products Inc. Rexall Drug Co./Dealers Richmond Bros. Co. Adam Scheldt Brewing Co. G. Schmidt & Sons Inc. Scott Paper Co. Seapak Corp. Selchow & Rlghter Serta Assoc. Inc./Dealers R. E. Spriggs Co. Storz Brewing Co. Sun Ray Drug Co. Sweets Co. of America Inc. Tetley Tea Co. Inc. Texlze Chemical Co. Tidy House Products Co. Top Pop Products Co. Top Value Enterprises Toy Guidance Council Union Pacific Railroad Unlted-Whelan Stores Corp. Westlnghouse Electric Corp. White King Soap Co. Whltehouse Co. J. B. Williams Co. Williamson Candy Co. Wllliamson-Dlckle Mfg. Co. Wine Advisory Board Wise Potato Chip Co. RANKING FROM 401-500 Expenditures $40,070-$27,100 Allegheny County Democrat American Brewing Co. American Dairy Association Anchor San. & Amer. Heating Arizona Brewing Co. Bell Bakeries Inc. Bell Telephone Co. of Penna. Boyle-Mldway Inc. Brlllo Mfg. Co. Brown & Haley E. L. Bruce Co. Burry Biscuit Corp. Charmln Paper Mills Chesty Foods Inc. Coffee Time Products of America Allen B. Dumont Labs Eastern Air Lines Inc. Easy Ad Co. Electrical Institute Emerson Radio & Phonograph E-Z Mills Inc. First Federal Savings & Loan Fitzgerald Bros. Brewing Co. Genessee Brewing Co. James C. Gill Co. Gillette Co. Glamur Products Inc. Godchaux Sugars Inc. Goebel Brewing Co. Martin L. Hall Co. Hekman Biscuit Co. Charles E. Hires Co. /Bottlers Hl-V Corp. H. P. Hood & Sons Inc. Imperial Sugar Co. Independent Grocers All. In-Sink-Erator Mfg. Co. Instant Grip Co. Jenney Mfg. Co. Jewel Tea Co. Inc. Kay Jewelry Co. Knomark Mfg. Co. Lanvin Parfums Inc. H. W. Lay & Co. Lee Optical Co. Louisiana State Rice Mill Lyon Van & Storage Co. Manchester Hosiery Mills Manhattan Soap Co. Marcal Paper Mills, Inc. Marlun Mfg. Co. Martin Oil Co. Maryland Pharmaceutical Md.-Va. Milk Producers McKesson & Robbins inc. Merchants Biscuit Co. Mid-Continent Petroleum Milner Products Co. Minneapolis Brewing Co. Motorists Mutual Ins. Co. Murphy Prods. Co. New England Tel. & Tel. Co. New Jersey Telephone Co. New York Central Railroad Nlcolay-Dancey Inc. Nissen Baking Co. O-Cedar Corp. Ohio Provision Co. Omar Inc. Ore. -Wash. -Calif. Pear Bureau Parker Pen Co. Perkins Products Co. Petersen Baking Co. Charles Pfizer Co. Inc. Regal Amber Brewing Co. Rosefield Packing Co. S.S.S. Co. W. Schluderberg-T. J. Kurdle Jacob Schmidt Brewing Co. Signal Oil Co. Skelly Oil Co. F. H. Snow Canning Co. Southwestern Bell Telephone Co. Special Foods Inc. Standard Food Markets Sterling Breweries Inc. Strletmann Biscuit Co. Stroehamann Bros. Studebaker-Packard Corp. Sun Drug Co. Sunbeam Corp. Vic Tanneys Gym Tidewater Associated Oil Turn-A-Bed Co. Utility Appliance Corp. Valleydale Packing Co. Wander Co. Warner Bros. Pictures Welch Grape Juice Co. Westlnghouse Electric Supply Estimated Expenditures oi Spot Television Advertisers by Product Classification AGRICULTURE $ 378,000 Feeds, Meals 241,000 All Other 137,000 ALCOHOLIC BEVERAGES 9,446,000 Beer & Ale 7,746,000 Wine 1,700,000 AMUSEMENTS, ENTERTAINMENT 119,000 AUTOMOTIVE 5,321,000 Anti-Freeze 735,000 Batteries — 148,000 Cars 3,478,000 Tires & Tubes 367,000 Trucks & Trailers — 144,000 Other Accessories & Supplies 449,000 BUILDING MATERIAL, EQUIPMENT, FIXTURES, PAINTS. 1,069,000 Fixtures, Plumbing, Supplies— 214,000 Materials 113,000 Paints 234,000 Power Tools 296,000 Miscellaneous 212,000 CLOTHING, FURNISHINGS, ACCESSORIES 2,485,000 Clothing 1,755,000 Footwear 381,000 Hosiery 326,000 Miscellaneous 23,000 CONFECTIONS & SOFT DRINKS 5,391,000 Confections 2,847,000 Soft Drinks 2,544,000 CONSUMER SERVICES 3,146,000 Dry Cleaning & Laundries 38,000 Financial 639,000 Insurance 388,000 Medical & Dental 31,000 Moving, Hauling, Storage 121,000 Public UtlUtles 1,494,000 Religious, Political, Unions 278,000 Schools & Colleges 40,000 Miscellaneous Services 117,000 COSMETICS & TOILETRIES 7,864,000 Cosmetics 2,977,000 Deodorants 643,000 Depilatories 42,000 Hair Tonics & Shampoos 1,732,000 Hand & Face Creams, Lotions 202,000 Home Permanents & Coloring 407,000 Perfumes, Toilet Waters, etc. 36,000 Razors, Blades 177,000 Shaving Creams, Lotions, etc. 974,000 Toilet Soaps 426,000 AU Other 248,000 DENTAL PRODUCTS 2,779,000 Dentifrices 2,341,000 Mouthwashes 321,000 AU Other 117,000 DRUG PRODUCTS 8,909,000 Cold Remedies 2,642,000 Headache Remedies 1,452,000 Indigestion Remedies 1,768,000 Laxatives 757,000 Vitamins 559,000 Weight Aids — 376,000 AU Others 1,047,000 Drug Stores 308,000 FOOD & GROCERY PRODUCTS. 27,106,000 Baked Goods 4,882,000 Cereals 2,044,000 Coffee, Tea & Food Drinks 5,409,000 Condiments, Sauces, Appetizers 1,546,000 Dairy Products 1,989,000 Desserts 284,000 Dry Foods (Flour, Mixes, etc.) 1,735,000 Frozen Foods 1,718,000 Fruits & Vegetables, Juices (except frozen) 1,635,000 Macaroni, Noodles, ChiU, etc. 522,000 Margarine, Shortenings 1,205,000 Meat, Poultry & Fish (except frozen) 1,075,000 Soups (except frozen) . 487,000 AU Other Foods 1,791,000 Food Stores 784,000 GARDEN SUPPLIES & EQUIP 43,000 GASOLINE & LUBRICANTS 3,698,000 Gasoline & Oil 3,545,000 Oil Additives 107,000 Miscellaneous 46,000 HOTELS, RESORTS, RESTAURANTS 50,000 HOUSEHOLD CLEANERS, CLEANSERS, POLISHES, WAXES 2,004,000 Cleaners, Cleansers 838,000 Floor & Furniture PoUshes, Waxes 142,000 Glass Cleaners 118,000 Home Dry Cleaners 435,000 Shoe Polish 350,000 Miscellaneous Cleaners 121,000 HOUSEHOLD EQUIPMENT Appliances . 2,444,000 HOUSEHOLD FURNISHINGS ..... 833,000 Beds, Mattresses, Springs 699,000 Furniture & Other Furnishings 134,000 HOUSEHOLD LAUNDRY PROD... 4,318,000 Bleaches, Starches 218,000 Packaged Soaps, Detergents 3,786,000 AU Other 314,000 HOUSEHOLD PAPER PRODUCTS 951,000 Cleansing Tissues 364,000 Food Wraps 150,000 Napkins 264,000 Toilet Tissue 59,000 AU Others 114,000 HOUSEHOLD GENERAL 992,000 Brooms, Brushes, Mops, etc. _ 139,000 China, Glassware, Crockery, Containers 71,000 Disinfectants, Deodorizers 197,000 Fuels, (heating, etc.) 58,000 Insecticides, Rodenticides 56,000 Kitchen Utensils 145,000 Miscellaneous 326,000 NOTIONS 200,000 PET PRODUCTS 1,294,000 PUBLICATIONS 133,000 SPORTING GOODS, BICYCLES, TOYS 659,000 Bicycles & SuppUes 55,000 General Sporting Goods 42,000 Toys & Games 557,000 Miscellaneous 5,000 STATIONERY, OFFICE EQUIP 105,000 TELEVISION — RADIO, PHONOGRAPH-MUSICAL INST 1,646,000 Antennas 135,000 Radio & Television Sets 1,241,000 Records 173,000 AU Other 97,000 TOBACCO & SUPPLIES 6,440.000 Cigarettes 5,791,000 Cigars, Pipe Tobacco 648,000 Smoking Accessories & SuppUes 1,000 TRANSPORTATION & TRAVEL. 1,000,000 Air 503,000 Bus 190,000 Rail 288,000 Miscellaneous 19,000 WATCHES, JEWELRY, CAMERAS 2,138,000 Cameras, Accessories, SuppUes . 36,000 Clocks & Watches 1,602,000 Jewelry 132,000 Pens & Pencils 359,000 Miscellaneous ... . 9,000 MISCELLANEOUS 911,000 Trading Stamps 199,000 Miscellaneous Products 179,000 Miscellaneous Stores 533,000